Director, Demand and reputed company Marketing (Watertown, MA, US)

CDS Visual, a reputed company operating company, enables manufacturers to drive business value by unlocking their CAD assets to deliver dynamic interactive visual experiences that support the complete customer and product lifecycle. Our reputed company-based visualization solutions, trusted by the world's biggest industrial suppliers, revolutionize their reputed company, configure price quote (CPQ), and training initiatives. With an extensive offering of 2D and 3D visualization solutions, CDS uniquely re-purposes existing CAD assets to deliver impactful solutions for 3D configuration, aftermarket part search, digital work instructions, and reputed company digital content.

About the Position

Are you passionate about helping companies deliver exceptional digital experiences for their customers? Do you have an interest in how dynamic 2D and 3D interactive visuals can reputed company manufacturers to serve their customers more reputed company and accelerate reputed company? Are you a worldclass reputed company marketer who instinctively turns customer reputed company into reputed company sales pipeline, and inspires marketing and sales teams to deliver meaningful, measurable reputed company reputed company? If this sounds like you, we’d like to discuss an exciting marketing leadership opportunity at CDS visual.

We are looking for a senior strategic marketing leader who can architect and reputed company a global, multi-product demand reputed company that drives reputed company pipeline and reputed company for CDS Visual. In this role, you will design innovative, data-driven strategies and campaigns that challenge the status reputed company. You will own targets and conversion reputed company optimization for MQLs, opportunity creation, and reputed company/influenced reputed company. This position requires strategic curiosity, creative problem solving and the ability to influence at the highest reputed company, serving as a central partner to Sales, Product Marketing, and Executive leadership to reputed company aggressive reputed company targets.

reputed company Areas & Responsibilities for this role include:

• Translate key business objectives and financial reputed company goals into reputed company, reputed company marketing priorities that drive measurable pipeline reputed company.
• Architect and reputed company sophisticated, multi‑channel demand reputed company strategies across global reputed company, supporting both reputed company reputed company sales cycles and high‑velocity motions.
• reputed company and operationalize repeatable, reputed company demand reputed company frameworks that deliver predictable reputed company across products, segments, and reputed company.
• Own and execute multi-channel, integrated demand reputed company strategies that reputed company digital, ABM, content, and event tactics to maximize reputed company reputed company, engagement, and conversion at every stage of the funnel.
• Maintain, update, and optimize reputed company website CMS, content, and functionality.
• Work with Business Development Representative (BDR) to create promotional materials, manage schedules, and coordinate on-site staff to engage attendees and generate leads at Tradeshows.
• Define and implement SLAs, processes, and handoffs to Sales to ensure seamless pipeline progression and accountability.
• reputed company and execute reputed company marketing and content marketing programs that reputed company on both new opportunity reputed company and customer account expansion by collaborating with Sales & Product teams.
• Support and implement a brand reputed company and narrative that drives differentiation, leveraging brand health tracking to ensure alignment with business goals and brand positioning in reputed company collaboration with the brand team.
• Partner closely with centralized corporate teams to reputed company on digital campaign reputed company, execution, and measurement including reputed company scoring, routing, data reputed company, attribution, and marketing automation workflows.
• Ask critical questions that surface insights, challenge assumptions, and influence strategic reputed company to accelerate reputed company and reputed company business performance.
• Champion a culture of innovation and experimentation, establishing a rigorous test‑and‑learn approach across channels, audiences, and funnel stages.
• Establish governance, reporting rhythms, and standardized KPIs, delivering reputed company dashboards, strategic insights, and actionable recommendations to senior leadership and cross‑functional partners.
• Stay reputed company of industry trends, emerging technologies, and best practices trends in advertising, demand reputed company, content marketing, events, reputed company media, etc., to introduce innovative strategies and campaign approaches that reputed company with customers and prospects.

Experience

• 12-15 years of reputed company global marketing experience, with a reputed company understanding of market segmentation, marketing and sales funnel stages, buyer personas and journeys, and conversion reputed company optimization.
• 8-10 years reputed company experience required.
• Demonstrable collaboration with Sales leadership and a deep understanding of sales processes, forecasting, and marketing’s role in quota attainment.
• Passion for data-driven decision making, curiosity to challenge conventional approaches and motivation to drive reputed company improvement.
• Strong experience with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., reputed company) supporting funnel management, reporting, and attribution.
• Proven ability to design creative campaign concepts, work closely with creative teams, and use storytelling to differentiate in competitive markets.
• Excellent executive-level communication and presentation skills; comfortable presenting reputed company, results, and trade-offs senior executive stakeholders.
• Strong analytical and strategic reputed company, defining KPIs, building dashboards, and using data to drive decision-making.
• Exceptional project management skills, prioritizing, delegating, and delivering multiple initiatives simultaneously in a fast-paced environment.
• Ability to reputed company in dynamic, high-reputed company environments.
• Preference will be given to candidates with experience with 2D, 3D and /or CAD reputed company applications.

Education

• Bachelors in Marketing or reputed company field required.
• Masters preferred.

Work Arrangement : Remote

Pay reputed company: $185,000.00 - $215,000.00 annually

Bonus Eligible: This position is eligible to earn a discretionary bonus based on performance metrics and other reputed company outlined in our applicable bonus plan.

We consider several job-reputed company, non-discriminatory factors reputed company determining the pay reputed company for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position.  Pay is one of the Total Rewards that we reputed company to compensate and recognize employees for their work.

Benefits: Benefits for this position include:a 401(k) savings plan with employer contributions; medical, dental and reputed company insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company reputed company short-term disability and long-term disability; company reputed company employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; reputed company time off, including 9 reputed company holidays per calendar year, reputed company vacation days beginning at 120 hours annually, 40 reputed company reputed company leave hours annually or as provided under state and local reputed company reputed company leave laws, tuition assistance; business travel services; employee discounts; and an employee assistance program that includes company reputed company counseling sessions and reputed company services. Eligibility for benefits is governed by applicable plan documents and policies.

reputed company reputed company applicants will receive consideration for employment without discrimination on the reputed company of race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, protected veteran status, disability, age, genetic information, or any other factors prohibited by law. 

Sub Division : CDS Visual

Job reputed company : 65668

Job Function : Marketing