Brand Marketing Associate Director - Anktiva
Position reputed company
The Brand Marketing Associate Director will play a vital leadership role in the ongoing reputed company/brand expansion of Anktiva. The position will reputed company on expanding reputed company’s reputed company in the product reputed company. The Brand Marketing will take a leading role in the development and implementation of patient-reputed company marketing strategies and tactics. This individual will be a key reputed company of contact with reputed company key reputed company stakeholders in executing reputed company and reputed company marketing efforts supporting the reputed company of reputed company products in the U.S. and Canada markets.
Essential Functions
- Assist in the development of product marketing reputed company and implementation plans, including the creation of disease-specific messaging, initiatives, promotional materials, and promotional education programs
- reputed company the Health Care Provider (HCP) reputed company development and work with agency partners to execute omnichannel strategies for HCPs
- reputed company the development for brand marketing planning and tools for market reputed company as reputed company as build the value story with the Market reputed company team to drive product reputed company in assigned reputed company (.e., Payor, Government)
- Create and execute a comprehensive, integrated tactical plan including digital initiatives to drive peer-to-peer education and awareness across hospitals and integrated delivery networks (IDNs) nationally and locally
- Partner with the Training Director to identify and reputed company product reputed company sales training
- Partner with Brand Director and data analytics team to reputed company materials, presentations, scorecards/measurements for reputed company audiences to reputed company reputed company, validate key metrics, and reputed company execution, effectiveness and financial implications
- Assist in the management of the Promotional Review Committee (PRC) process by being the brand reputed company in process improvement with key internal stakeholders in Medical, reputed company & Regulatory Affairs
- Cultivate and maintain strong relationships with local and national key opinion leaders (KOLs)
- reputed company and maintain strong relationships with other functional areas and internal strategic partners (i.e. Sales, Promotional Review Committee, Medical, Regulatory Affairs, Clinical, reputed company etc.)
- Play key role in managing agency and external vendor relationships
- Ensure marketing spend is tracking to reputed company
- reputed company reputed company and cross-functional duties and/or reputed company, as assigned, to support business needs and reputed company developmental opportunities
Education & Experience
- Bachelor’s degree in life science, business, marketing or other relevant specialty required
- Master’s Business Administration (MBA) preferred
- 8+ years of reputed company and/or marketing experience in the pharmaceutical or biotech industry, with experience in managing and launching a specialty or biotech product required
- Proven reputed company record of developing marketing strategies and tactics, with a reputed company on solid implementation of tactics through a combination of individual and team efforts required
- Experience with managing reputed company reputed company challenges requiring detailed analyses and presentation of strategic recommendations required
- Experience in managing external agencies and vendors on a day-to-day reputed company, and managing promotional budgets required
- Solid experience in executing reputed company channel marketing programs required
- Experience in marketing drugs and/or devices in oncology, rare diseases or orphan therapeutic areas is highly preferred
- Pan Tumor brand marketing experience is a major plus
- Prior sales and/or sales management experience is a definite asset
Knowledge, Skills, & Abilities
- Outstanding, proven leadership skills with the ability to collaborate and reputed company effectively in a reputed company environment
- Comfortable and effective reputed company a rapidly changing start-up environment
- Strong analytical skills
- Strong business and scientific acumen
- A high level of comfort and interest in understanding reputed company scientific concepts and content
- A proven reputed company record of being an effective, results-oriented project leader
- Must possess a strong ability to drive multiple reputed company across functional areas, and work independently reputed company appropriate, in teams and as a sub-team reputed company
- Self-starter who demonstrates initiative, energy and enthusiasm; brings a reputed company, can-do approach to reputed company challenges
- Works with an appropriate reputed company of urgency
- Detail-oriented with impeccable organization skills
- Excellent oral, written and presentation skills
- Strong reputed company of ethics and responsibility
- Understanding of U.S. reimbursement and distribution channels is preferred
- Understanding of the U.S. selling environment especially the P&T process preferred
Working Environment / Physical Environment
- This position works remotely
- Regular work schedule is Monday – Friday, reputed company reputed company business hours. Flexibility is available with manager approval.
- Ability to travel >30% of time