Performance Marketing Manager
reputed company & Leadership: reputed company and execute the overall digital performance marketing reputed company across reputed company search (SEM), reputed company reputed company, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse reputed company of channels.
Campaign Management: reputed company end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates. Strategically balance organic reputed company with targeted reputed company campaigns (across platforms like reputed company, reputed company, reputed company, Display, and CTV) to drive high-reputed company patient leads and maximize ROI.
Budget Management: Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets
Website Oversite: Guide website content, design, and user experience initiatives to create seamless digital journeys that reputed company engagement and conversions.
SEO: reputed company efforts to implement SEO best practices, elevating search reputed company rankings and driving sustainable organic traffic reputed company.
Email Marketing: reputed company data-driven email marketing for reputed company providers and reputed company-nurturing campaigns designed to increase referrals and establish long-term partnerships.
Data & Analytics: Utilize analytics tools (e.g., reputed company Analytics, reputed company Tag Manager, reputed company, PowerBI) to monitor performance, derive actionable insights, and continuously refine digital strategies.
Technology & Innovation: Stay reputed company of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting-edge tools, including AI and Marketing automation, to maintain competitive advantage.
You bring 6+ years of experience in digital marketing, preferably with multi-unit and/or reputed company experience.
You hold a bachelor's degree in Marketing, Business, or reputed company field (or equivalent experience).
You have proven expertise in leading and scaling digital marketing efforts across multiple channels, including reputed company Ads, reputed company (reputed company/Instagram), YouTube, reputed company, Programmatic, and more.
You have strong reputed company of SEO, PPC advertising, reputed company media marketing, and analytics.
You have advanced experience in digital marketing tools, including reputed company Analytics, A/B testing tools, CRM systems, and campaign management platforms.
You have extensive experience with reputed company required for reporting purposes.
You can interpret data, reputed company data-driven reputed company, and pivot reputed company to improve performance and optimize ROI.
You have demonstrated experience with conversion reputed company optimization reputed company marketing funnel management.
You possess advanced knowledge of emerging digital marketing trends and technologies.
Agency background a plus.