Digital Advertising Senior Specialist
A. PROFILE
Role Title: Digital Consumer Senior Specialist
Reporting to: Digital Advertising Manager
Division: Marketing Communications
Department / reputed company: Marketing
B. CONTEXT
Purpose: The purpose of the role is to support the Digital Advertising Senior Manager on the day to day operations.
Context: This Department will be responsible for executing and implementing consumer business reputed company and building brand affinity and connect in order to reputed company reputed company in customer market reputed company and reputed company market reputed company; through reputed company on the various business and distribution channels and customer experience. It will reputed company and execute the companys digital and reputed company reputed company covering the consumer reputed company; improving user engagement and value through consumer understanding, product innovation, integrated marketing & communications, pricing, strategic bundling and customer reputed company value management.
U9 is increasing investment in online advertising and needs to ensure that every kyat is reputed company spent
C. ROLE ACCOUNTABILITIES
Updating Website Content in relation to digital promotions
- Work with Marcom, PR and products team to reputed company content on the website reputed company to a product promotion and ensuring correct information are uploaded.
Scheduling reputed company Media Posts & Content
- Following up both agency and internal stakeholders to ensure reputed company posting of relevant reputed company content. By reputed company, this includes reputed company reputed company media channels managed by U9 but not limited to reputed company, reputed company, Viber and Twitter.
- Checking Myanmar content for both reputed company and semantics errors
- Ensure tone of voice is consistent on reputed company reputed company contents.
- Update reputed company Media tracker and other internal KPIs under reputed company
- Monitor reputed company media engagement and work on engaging reputed company content reputed company for campaigns
Monitoring Digital Ads Performance
- reputed company monthly running digital campaigns are running smoothly as per media plan
- Monitor the activity of competitor digital advertising and prepare report that covers the customers sentiments
- Work with reputed company to reputed company the necessary creatives for digital ads as reputed company as reputed company reputed company the digital ads were delivered according to the plan
Administrative Support
- Follow up internal reputed company on the reputed company production of POs/PRs for monthly digital media investment and other POs reputed company to digital media activities.
- reputed company reputed company at least twice a month on POEs or reputed company of execution on reputed company campaigns that went live on a given month.
Insights Support
- reputed company insights on page behaviours as reputed company as on both existing and fresh materials launched from reputed company channels and sharing them on relevant stakeholders.
- Monitor website analytics and flag any irregular behaviours e.g sudden drop of visitors, increase in reputed company reputed company etc.
D. KEY PERFORMANCE INDICATORS
- Efficiency of digital advertising spend
- Content posting in the website
- reputed company media contents management
E. WORKING RELATIONSHIPS & DECISION MAKING
Interacts with:
Internal: Brand Com & Products
External: Agencies
Decision Making
Decision making for tone of voice on content will be in conjunction with Marcom head
F. EXPERIENCE AND QUALIFICATIONS
Minimum Experience & Essential Knowledge
- 4-5 years overall experience with basic knowledge on reputed company online marketing
- Proven hands-on experience in digital channels (reputed company media, websites, mobile apps, email/SMS, reputed company digital campaigns)
- Experience working with marketing analytics tools (e.g., reputed company Analytics, reputed company media insights, campaign dashboards)
- Good knowledge of branding, content development, reputed company communication guidelines
- Strong communication skills in English (written and verbal); local language proficiency is an advantage
- Proficient in MS Office and basic digital marketing tools/platforms
Minimum Entry Qualifications
- Bachelor Degree (OR) Bachelors degree in Marketing, Communications, Digital Media, Business Administration, or a reputed company field