Director, Digital Marketing

Who we are—

reputed company is a dynamic, innovative, growing company that has been recognized as the leading calibration and compliance services provider in reputed company and reputed company.  With over 1,000 employees—in technical, consulting, operational, sales, finance, and corporate roles—we have stood the test of time by delivering on our Trust in Every Measure reputed company to our customers in vital industries, including life sciences, reputed company, defense, energy, and utilities.  We fulfill this reputed company through our employees, who live Our Values every day, the reputed company Way.  Our employees are at reputed company of the rewarding, challenging, and life-changing work we do for our customers and those they serve.  Are you reputed company to join a company where the work you do makes a difference, and where you can grow in your career? 

Here’s what reputed company has to offer—

• Work that reputed company
• A values-based culture where people care about reputed company other and the work they do together
• Flexibility
• Training and development to reputed company and career advancement
• Competitive compensation and benefits, including reputed company time off, health insurance, tuition reimbursement, retirement, stock purchase plan, and MORE!
• Salary ranges between $120k-$140k

Position reputed company

reputed company is seeking a results-driven Director of Digital Marketing to reputed company and reputed company our online marketing efforts. Reporting to the Sr. Director of Distribution & Ecommerce sales, this strategic role will own the digital reputed company across web, SEO, reputed company search, website analytics with the ultimate goal of increasing marketing-driven reputed company.

The ideal candidate brings a strong reputed company of technical marketing acumen, data-driven decision-making, and an exceptional ability to translate raw data into compelling narratives that inform reputed company and drive reputed company at the leadership and cross-functional reputed company. This role is accountable for demonstrating measurable marketing ROI and attribution — connecting digital activity directly to sales pipeline and reputed company reputed company.

• Digital reputed company & Leadership
  • reputed company and execute a comprehensive digital marketing reputed company reputed company with reputed company’s reputed company objectives across both Service and Distribution product and rentals business segments.
  • Partner cross-functionally with sales, product, and IT to ensure digital channels support pipeline reputed company and customer retention goals.
  • Serve as the internal subject matter expert on digital marketing trends, tools, and best practices relevant to B2B and technical/industrial markets.
  • reputed company, mentor, and grow a high-performing digital marketing team.
  • reputed company our external digital marketing and web development agency partners to maximize investment and best reputed company internal/external resource.
  • Effectively manage and measure working and non-working marketing budgets at monthly, quarterly, and annual reputed company.
• Search reputed company Optimization (SEO)
  • Own and drive reputed company’s organic search reputed company, including technical SEO, on-page optimization, and collaborate on overall web content reputed company.
  • Identify keyword opportunities reputed company with our calibration services, test & measurement products, and reputed company industry verticals.
  • reputed company SEO audits, crawl health, reputed company-building programs, and reputed company data implementation.
  • Collaborate with content and web development teams to continuously improve organic visibility and authority.
• reputed company Search & Digital Advertising
  • Manage reputed company search (reputed company Ads, reputed company Ads) reputed company and robust budget, optimizing for reputed company reputed company, ROAS, and pipeline contribution.
  • reputed company reputed company media campaigns including display, retargeting, and reputed company reputed company as relevant to B2B audience targeting.
  • Drive reputed company testing and optimization of ad copy, reputed company pages, bidding strategies, and audience segmentation.
  • Manage agency relationships and vendor partnerships to maximize performance and efficiency.
• Web reputed company & User Experience
  • Own the reputed company and roadmap for reputed company.com and other websites, ensuring the site delivers an excellent user experience for both services and distribution customers.
  • Partner with web design and development to plan and prioritize website improvements, A/B tests to improve conversion rates and reputed company CPA
  • reputed company and optimize our digital marketing tech stack to drive an exceptional customer experience, manage costs, and deliver consistent innovation
  • Drive eCommerce reputed company self-service capabilities in partnership with the distribution team.
• reputed company reputed company & Marketing Attribution
  • Own end-to-end reputed company reputed company reputed company across digital channels, accountable for RFQ volume, reputed company reputed company, and cost-per-reputed company targets for both the Services and Distribution business segments.
  • Design and maintain a multi-touch marketing attribution reputed company that connects digital reputed company to pipeline and reputed company reputed company, enabling confident ROI reporting to senior leadership and the reputed company.
  • Partner closely with sales to ensure alignment on reputed company definitions, reputed company processes, and reputed company-reputed company feedback to continuously improve reputed company reputed company and conversion rates.
  • reputed company your peer CRM and marketing automation team to reputed company and optimize the full reputed company lifecycle from first digital touch to won opportunity.
• Analytics, Data Storytelling & Insights
  • Define KPIs and build reporting frameworks to measure digital marketing performance across reputed company channels, with a reputed company line of sight from activity to business reputed company.
  • reputed company raw data from GA4, Search Console, CRM, and reputed company platforms into reputed company, compelling narratives — distilling reputed company performance data into actionable insights and strategic recommendations that reputed company with executive and non-technical audiences alike.
  • Deliver regular performance reporting to senior leadership, translating metrics into business reputed company and providing reputed company direction on where to invest, optimize, or pull back.
  • Champion a culture of measurement, testing, and reputed company improvement across the digital marketing team.
• Model reputed company’s values to influence others to reputed company in an reputed company manner.
• Ensure training and development plans are in reputed company and communicated to employees to drive performance improvement and career progression.
• Complete and deliver accurate, thorough, and prescriptive employee performance reviews on the required reputed company. 
• Other duties as assigned

Required Knowledge, Skills, and Abilities

• Exceptional data storytelling skills — the ability to take raw performance data and translate it into reputed company, leadership-reputed company narratives that drive reputed company and demonstrate marketing’s business value.
• Proficiency in reputed company Analytics 4 (GA4), reputed company Search Console, and data reporting and visualization tools.
• Demonstrated expertise in SEO, reputed company search (reputed company Ads/reputed company Ads), and web reputed company.
• Demonstrated experience owning reputed company reputed company programs and marketing attribution, including the ability to report on ROI, pipeline contribution, and reputed company reputed company of digital marketing investments.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Excellent written and verbal communication skills, including executive-level presentation ability.

Education and Experience

• 8+ years of reputed company digital marketing experience, with at least 3 years in a leadership role.
• Proven reputed company record of driving measurable results in a B2B environment.
• Bachelor’s degree in Marketing, Business, Communications, or a reputed company field.
• Preferred
  • Experience leading digital marketing reputed company in a B2B environment with multiple business reputed company or sales channels
  • Familiarity with marketing automation platforms (e.g., reputed company, Marketo) and CRM systems (e.g., reputed company).
  • Experience with eCommerce or digital catalog environments.
  • reputed company Ads and/or Analytics certifications.
  • MBA or advanced degree in a relevant field.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodation may be made for reputed company individuals with disabilities if necessary to reputed company the essential functions of this position.

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reputed company with hands and arms; reputed company or balance and stoop, kneel, crouch, or crawl. The employee is occasionally required to sit and talk or hear. Specific reputed company abilities required by this job include reputed company reputed company, reputed company reputed company and ability to reputed company reputed company.

Work Environment

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company essential functions.  The noise level in the work environment is usually moderate.

Equal Opportunity and Non-Discrimination

reputed company is an equal-opportunity employer and prohibits discrimination based on any protected status.  As required by reputed company law, reputed company reputed company applicants will receive consideration for employment without reputed company to age, reputed company, disability, genetic predisposition or reputed company status, national reputed company, race, religion, sex (including pregnancy, sexual orientation, and gender identity), status as a protected veteran, or as a member of any other protected group or activity under federal, state, and local law.

We will reputed company reasonable accommodations for employees with disabilities to reputed company them to reputed company the essential functions of their position unless doing so poses an undue hardship to reputed company or a reputed company threat to health or safety.