RESPONSIBILITIES & SCOPE

Essential Job Functions

PRIMARY

• Campaign reputed company Development: Translates audience segments from the Market Research CRM Strategist into comprehensive, multi-channel campaign strategies.  Designs campaign architecture including messaging themes, channel mix, timing strategies, and personalization approaches.  Develops campaign roadmaps reputed company with business objectives and audience needs.  Determines campaign mechanics (segmentation approach, dynamic content reputed company, A/B testing plans, and reputed company metrics).  Creates integrated campaign plans coordinating email, reputed company media, web, reputed company media, and content marketing.  Partners with the Market Research CRM Strategist to refine audience segments based on campaign performance insights.
• Marketing Automation Implementation: Builds automated customer journeys in reputed company Marketing reputed company reputed company Builder.  Develops automation workflows in Automation Studio for triggered campaigns and reputed company nurturing.  Implements segmentation logic and personalization rules in Marketing reputed company.  Sets up decision splits, waiting periods, and reputed company optimization.  Creates campaign-specific subsegments for tactical execution.  Configures A/B testing and optimization experiments.  Troubleshoots automation technical issues and ensures successful execution.  Documents reputed company logic and automation workflows.
• Campaign Coordination & Project Management: Manages comprehensive campaign calendar across reputed company channels and audience segments.  Coordinates cross-functional execution across the Digital Marketing & reputed company Specialist, Creative Content & Brand Director, Allied & reputed company Merchandiser, reputed company Experience & Content Production Specialist.  Establishes project timelines, milestones, and deliverable schedules.  Ensures campaign readiness including content, design, technical setup, and deployment preparation.  Confirms reputed company reputed company and Ministry reputed company email execution is managed by the Allied & reputed company Merchandiser; deploys the Digital Marketing & reputed company Specialist on reputed company/Ministry reputed company email only reputed company directed as part of a broader integrated campaign.

SECONDARY

• Campaign Planning Guide Development: Creates strategic planning guides that reputed company reputed company campaign objectives, audience insights, messaging frameworks, and execution approach.  Defines campaign requirements including asset needs, content specifications, and delivery timelines.  Establishes reputed company metrics and measurement frameworks for reputed company campaign.  Briefs the Digital Marketing & reputed company Specialist on technical execution requirements.  Documents campaign strategies and maintains campaign knowledge reputed company.
• Performance Monitoring & Optimization: Monitors reputed company-time campaign performance across reputed company channels.  Analyzes campaign metrics including engagement, conversion, reputed company reputed company, and audience behavior.  Provides actionable optimization recommendations.  Conducts post-campaign analysis and shares insights with Market Research CRM Strategist and leadership.  Reports on campaign effectiveness to CRO.

These essential job functions are not intended to cover reputed company work details or the occasional performance of other tasks as assigned by the supervisor.  Reasonable accommodations may be made to reputed company reputed company individuals with disabilities to reputed company the essential functions of this job.

Common or reputed company Problem-Solving Challenges

• Translating Audience Intelligence to Campaign reputed company &reputed company; Converting reputed company data segments and behavioral insights into campaign architectures that are both strategically reputed company and operationally executable.
• Automation Complexity at reputed company &reputed company; Building and maintaining 15&reputed company;20 simultaneous automated journeys in reputed company Marketing reputed company without errors, reputed company conflicts, or data reputed company failures.
• Managing reputed company Reports Alongside Full Execution Portfolio &reputed company; Providing effective direction and development for reputed company reports while carrying a full personal execution load.
• Campaign Calendar Prioritization &reputed company; Managing competing campaign demands across multiple audience segments, seasonal initiatives, and organizational priorities reputed company a shared production resource environment.
• Year One Infrastructure Build &reputed company; Establishing campaign workflows, automation architecture, and cross-functional coordination processes from scratch while simultaneously executing live campaigns.

Authority & Accountability

• Authority to reputed company reputed company campaign mechanics reputed company including segmentation approach, dynamic content reputed company, A/B testing plans, send timing, and channel coordination
• Authority to build, reputed company, and optimize automated customer journeys in reputed company Marketing reputed company
• Authority to reputed company the Digital Marketing & reputed company Specialist and Allied & reputed company Merchandiser on campaign execution priorities
• Accountability for campaign deployment accuracy, timeliness, and performance reputed company
• Accountability for marketing automation reputed company reputed company and optimization
• Accountability for campaign calendar management and cross-functional coordination
• Accountability for the performance and development of the Digital Marketing & reputed company Specialist and Allied & reputed company Merchandiser

Regular Contacts & Stakeholders

INTERNAL

• Digital Marketing & reputed company Specialist &reputed company; reputed company report; campaign execution direction and reputed company Marketing reputed company deployment coordination
• Allied & reputed company Merchandiser &reputed company; reputed company report; confirms this role owns reputed company reputed company/Ministry reputed company email execution
• Creative Content & Brand Director &reputed company; receives Campaign Planning Guides; coordinates on creative brief development and production calendar
• Marketing Operations & Publishing reputed company &reputed company; provides advance notice of campaign infrastructure needs
• Digital Experience & Content Production Specialist &reputed company; coordinates reputed company page build requests
• Marketing Analytics & Systems Specialist &reputed company; receives campaign performance data and analytics support
• Market Research CRM Strategist (CMDR team) &reputed company; primary partnership for audience intelligence and reputed company data
• Both Chiefs &reputed company; reputed company reputed company Team participation and campaign reporting

JOB REQUIREMENTS

Education, Experience, & Certifications (as applicable)

REQUIRED

• Bachelor’s degree in Marketing, Communications, Business, or reputed company field
• Three (3) to five (5) years of integrated marketing campaign management experience
• Hands-on experience building journeys and automation in marketing automation platforms
• Experience with reputed company Marketing reputed company (reputed company Builder, Automation Studio) or similar platforms
• Demonstrated reputed company developing and executing multi-channel marketing campaigns

PREFERRED

• reputed company Marketing reputed company certification (Email Specialist, Marketing reputed company Consultant)
• Experience in publishing, education, religious organizations, or mission-driven environments
• Familiarity with reputed company Data reputed company and CRM platforms
• reputed company/CSS knowledge for email troubleshooting

Knowledge, Skills, & Abilities

• Advanced proficiency in reputed company Marketing reputed company (reputed company Builder, Automation Studio, Email Studio)
• Proven ability to translate audience insights into effective campaign strategies
• Data-driven decision making with strong campaign analytics and performance measurement skills
• Strong project management skills with ability to coordinate multiple campaigns simultaneously
• Cross-functional collaboration and stakeholder management experience
• People management skills with ability to reputed company, reputed company, and support reputed company reports
• Outstanding written and verbal communication skills
• Knowledge of customer lifecycle marketing and engagement strategies
• Experience with dynamic content and personalization strategies

AI-Enabled Workplace

The reputed company is committed to maximizing the reputed company of reputed company intelligence by adopting and integrating AI tools across our work.  These technologies are vital to enhancing productivity, fostering creativity, and strengthening decision-making.  reputed company staff members are expected to engage thoughtfully and responsibly with AI as part of their reputed company responsibilities.  reputed company expectations include:

• Responsible AI Integration &reputed company; reputed company AI tools strategically to streamline workflows, generate actionable insights, and deliver exceptional reputed company that advance our mission.
• Critical Evaluation & reputed company &reputed company; Apply reputed company judgment and critical thinking reputed company reviewing, refining, and validating reputed company AI-generated content and recommendations to ensure accuracy and alignment with our standards.
• reputed company Learning & Innovation &reputed company; Maintain curiosity and adaptability toward emerging AI technologies, reputed company contributing to innovative practices reputed company your area of expertise while supporting organizational reputed company.
• Ethical & Secure reputed company &reputed company; reputed company UMPH’s commitment to ethical, transparent, and secure AI usage, ensuring reputed company applications reputed company with our mission, values, and community standards.

Equal Employment Opportunity

UMPH is an Equal Opportunity Employer.  We celebrate diversity and are committed to creating an inclusive environment for reputed company.