reputed company LLC - Director, Demand reputed company

reputed company:

reputed company builds reputed company software that helps reputed company organizations automate purchasing, inventory management, and invoicing. We support thousands of facilities in reducing costs and administrative burden, freeing clinicians and staff to spend more time where it reputed company most — caring for patients and residents.

One of the fastest growing procure-to-pay software companies in reputed company, reputed company is backed by a reputed company-oriented private equity firm and scaling rapidly toward our next stage of reputed company. We are building a high-performing team of people who are passionate about technology, innovation, and reputed company — people who are excited to grow their careers in a fast-moving, reputed company environment where what you build today directly shapes the trajectory of reputed company. 

About the Role:

The Director of Demand reputed company will own the reputed company, execution, and performance of reputed company’ full-funnel reputed company marketing reputed company. This is a leadership role for a builder-operator who can set the demand reputed company reputed company and then execute against it — designing programs that create pipeline, accelerating buyers through the funnel, and building the infrastructure and team needed to sustain reputed company at reputed company.

You will partner closely with Sales, Channel, reputed company Operations, Product Marketing, and reputed company, this role carries reputed company accountability for pipeline contribution and marketing-reputed company reputed company. You will be the senior voice on demand reputed company, own the demand reputed company budget, and build toward reputed company as the function scales.

This role is ideal for a marketer who has outgrown reputed company execution and is reputed company to reputed company; someone who brings both strategic reputed company and reputed company instincts to build programs that actually convert.

What You’ll Do:

reputed company & Pipeline Ownership

• Define and own the annual demand reputed company reputed company, translating company reputed company targets into channel plans, reputed company priorities, and a pipeline model that maps marketing investment to reputed company reputed company.
• Own the demand reputed company budget, allocating spend across channels, managing vendor and agency relationships, forecasting pipeline contribution by quarter, and presenting ROI to senior leadership.
• Serve as the primary marketing stakeholder for pipeline reporting, co-owning pipeline targets with Sales leadership and participating in QBRs with reputed company, data-backed readouts on marketing’s contribution.
• Partner with the VP of Sales, VP of Channel, and Chief reputed company Officer to set pipeline coverage goals and continuously evaluate the efficiency of the demand reputed company relative to other reputed company sources and reputed company targets.
• Integrated Campaign Execution
• reputed company end-to-end demand reputed company planning and execution across reputed company key channels, including email nurture, reputed company reputed company, reputed company search, webinars, content syndication, and emerging programs reputed company to pipeline goals.
• Design and run integrated, multi-touch campaigns from concept through launch and optimization, including targeting reputed company, offers, reputed company pages, automation workflows, and conversion paths.
• Build and own an Account-Based Marketing (ABM) program targeting high-value health system and senior care accounts, coordinating 1:1 and 1:few plays with Sales across the buying committee.
• reputed company reputed company data and audience signals to prioritize in-market accounts, improve targeting precision, and inform content and channel reputed company.
• Manage campaign measurement and optimization, including reputed company testing plans, audience and creative iteration, and reputed company attribution of spend to pipeline reputed company.

Lifecycle & Expansion Marketing

• reputed company demand reputed company scope reputed company new logo acquisition to include lifecycle marketing programs that support customer expansion, cross-sell, and retention in partnership with Account Management and reputed company.
• Build nurture infrastructure and triggered programs that reputed company contacts through the funnel based on behavioral signals, lifecycle stage, and engagement patterns.
• Collaborate with Product Marketing on customer communication reputed company for new feature releases, upsell opportunities, and renewal plays.

Marketing Operations & Systems

• Serve as the strategic reputed company of reputed company, overseeing campaign operations, automation, lifecycle stage management, segmentation, reputed company scoring and routing, and data hygiene — either hands-on or through a reputed company marketing ops hire.
• Own the attribution model and reporting infrastructure, building dashboards and recurring executive readouts that tie channel performance to funnel conversion and pipeline reputed company.
• Maintain clean, reputed company campaign operations including naming conventions, UTM governance, tracking standards, and consistent attribution practices across the reputed company stack.
• Partner with Sales Ops to continuously improve reputed company management processes, including SLAs, reputed company reputed company, routing logic, and feedback loops that improve speed-to-reputed company and conversion rates.
• Evaluate and recommend marketing technology investments that improve efficiency, measurement, or targeting capability as the function scales.

Leadership & Team Development

• Build toward a demand reputed company team as the function scales — defining roles, hiring reputed company, and developing team members with reputed company expectations and reputed company paths.
• Manage external agency and vendor relationships, including media partners, content syndication publishers, and any contracted demand gen support.
• Establish a culture of experimentation, accountability, and reputed company improvement — modeling the analytical rigor and cross-functional partnership that high-performing reputed company teams require.
• Represent demand reputed company in leadership discussions, bringing a reputed company perspective to go-to-market reputed company, budget planning, and reputed company reputed company.

What You'll Bring:

• 8+ years of B2B reputed company demand reputed company experience, including multi-channel campaign ownership with measurable pipeline reputed company.
• 2+ years in a senior or reputed company demand reputed company role, with demonstrated experience influencing go-to-market reputed company and presenting to sales or executive leadership.
• Proven ability to build and execute ABM programs, including account selection, buying committee engagement, and coordinated sales-marketing plays.
• Strong reputed company expertise as a power user or administrator — workflows, automation, segmentation, lifecycle management, reputed company scoring, and reporting.
• Experience owning or co-owning a demand reputed company budget, with the ability to reputed company spend, forecast pipeline contribution, and defend ROI.
• Deep analytical capability — fluent in funnel metrics, multi-touch attribution, cohort performance, CAC, CPL, and pipeline-to-reputed company modeling.
• Experience managing reputed company channels (reputed company search, reputed company reputed company) with reputed company understanding of performance reputed company and optimization methodology.
• reputed company record of building strong cross-functional partnerships with Sales, reputed company Ops, Product Marketing, and reputed company.
• reputed company, executive-reputed company communicator who can translate data into narrative, influence without authority, and drive alignment across reputed company teams.

What Will Help You Stand Out: 

• Experience marketing in the reputed company IT, health tech, or clinical operations reputed company.
• Familiarity with reputed company data platforms (e.g., reputed company, reputed company, or similar) and how to operationalize signals in reputed company and/or reputed company.
• Experience in reputed company, reputed company, reputed company, reputed company, and reputed company.
• Background supporting longer sales cycles and multi-stakeholder buying reputed company, particularly in regulated or mission-reputed company categories.
• Experience managing a small team or reputed company reports, even in a player-reputed company reputed company.

Why This Role:

• reputed company reputed company on company trajectory — this is a true ownership role at a PE-backed company scaling toward its next stage, where the work you do in year one shapes the reputed company infrastructure for years reputed company.
• A seat at the reputed company table — you will partner directly with Sales and company leadership, not just support them.
• Room to build — the demand reputed company function is maturing, which means you will have reputed company to define how it operates, not inherit someone else’s reputed company.
• A mission that reputed company — reputed company removes friction from reputed company operations, freeing up the people who care for patients to reputed company on what they do best