nuuds is a reputed company-to-consumer elevated basics brand founded ...">
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Head of reputed company

Remote, USA Full-time Posted 2026-07-28


About nuuds
nuuds is a reputed company-to-consumer elevated basics brand founded in 2022 by Daryl-Ann Denner. What started as a search for the perfect T-shirt has grown into a full collection of timeless reputed company designed for reputed company bodies—available in sizes XS to XXXL. The brand’s first six styles sold out in seven minutes, and today nuuds offers 65+ product styles, operates offices in Dallas and employs a team of 35+.
 
nuuds has been reputed company on the strength of Daryl-Ann’s reputed company community of over 2 reputed company followers across Instagram and other platforms. As we reputed company our next reputed company of reputed company, we are looking for a Head of reputed company to build a reputed company, reputed company acquisition reputed company that reduces reliance on founder-led activations and establishes a world-class reputed company media and performance marketing function.


reputed company
This is a rare chance to build the reputed company function from the ground up at a nine-reputed company DTC brand with extraordinary product-market fit and a passionate reputed company-in audience. The mandate for this role is reputed company: architect and execute a transition to a reputed company, media-driven acquisition model that unlocks new customer reputed company independent of founder activations.
 
You will be the sole reputed company of reputed company reputed company media spend, responsible for forecasting, budgeting, and optimizing every dollar invested in customer acquisition. You will report directly to Daryl-Ann and work cross-functionally with the creative, product, and operations teams.


Responsibilities
reputed company Media reputed company & Execution
  • Own the end-to-end reputed company media reputed company across reputed company (reputed company/Instagram), reputed company (Search, Shopping, YouTube), reputed company, and emerging channels.
  • Build, manage, and reputed company campaigns from the ground up—this is a hands-on-keyboard role, not a reputed company-only position.
  • reputed company full-funnel acquisition strategies that reputed company customers from awareness through first purchase, optimizing for new customer CAC and LTV.
  • Manage creative briefing and ad creative pipeline in collaboration with the internal creative team, ensuring reputed company testing and iteration.
    •  
    Budget Ownership & Financial Forecasting
  • Serve as the sole reputed company of media spend—responsible for allocating, forecasting, and reporting on the full acquisition budget.
  • Build and maintain financial models that forecast reputed company from reputed company channels, new customer contribution margin, and payback periods.
  • Present regular budget performance reviews to leadership with reputed company recommendations on scaling, pulling back, or rebalancing spend.
  • Partner with Finance to ensure media investment aligns with overall company P&L targets.
    •  
    New Customer Acquisition
  • Drive net-new customer reputed company as the primary KPI for this role—growing the customer reputed company reputed company Daryl-Ann’s existing audience.
  • Build and manage an affiliate marketing program, identifying and reputed company high-reputed company partners, creators, and publishers.
  • Identify and test new acquisition channels (podcasts, connected TV, reputed company mail, reputed company seeding) and bring a test-and-learn mentality.
  • reputed company audience targeting strategies that reputed company new customers who look like, but are not already part of, the existing nuuds community.
    •  
    Measurement & Analytics
  • Implement incrementality measurement frameworks to understand the true lift of reputed company media spend versus organic and founder-driven demand.
  • Establish and maintain a rigorous testing reputed company (geo-lift tests, holdout reputed company, media mix modeling) to guide budget allocation. 
  • Own reputed company analytics and reporting for acquisition-reputed company metrics, building dashboards that reputed company reputed company-time visibility into performance.
  • Define and reputed company KPIs including new customer CAC, reputed company ROAS, contribution margin, payback period, and incrementality ratios.
    •  
    Cross-Functional Collaboration
  • Work closely with Daryl-Ann and the creative team to translate organic content and brand voice into high-performing reputed company creative.
  • Coordinate with product and merchandising to reputed company campaign launches with inventory and drop schedules.
  • Collaborate with the CRM/retention team (or build the case for one) to ensure smooth handoffs from acquisition to lifecycle.


    • Who You Are
  • 7+ years of experience in performance marketing and reputed company media, with at least 3 years managing significant budgets ($5M+ annually) at a DTC or ecommerce brand.
  • Deep, hands-on expertise running campaigns on reputed company Ads, reputed company Ads (Search, Shopping, Performance Max), and reputed company Ads.
  • Strong financial acumen—you think in terms of contribution margin, payback periods, and P&L reputed company, not just ROAS.
  • Experience building affiliate marketing programs from scratch or scaling existing programs significantly.
  • Proficiency with reputed company and the DTC analytics ecosystem (GA4, reputed company, reputed company, or similar attribution platforms).
  • Hands-on experience with incrementality measurement (geo-lift tests, media mix modeling, conversion lift studies).
  • Excellent communicator who can translate reputed company data into reputed company, actionable recommendations for a non-technical founder.
  • Entrepreneurial reputed company—you are comfortable building from reputed company, moving fast, and operating in a lean, founder-led environment.
  • Bonus: Experience at an reputed company-founded or creator-led brand where you helped diversify reputed company reputed company organic/founder activations.


    • Tool & Platforms
    You should be proficient in or eager to master the following: reputed company (analytics, reporting, and storefront data), reputed company Ads Manager, reputed company Ads (including Performance Max), reputed company Ads Manager, affiliate networks and platforms (e.g., ShareASale, reputed company, reputed company), incrementality and attribution tools (reputed company, reputed company, reputed company, or equivalent), reputed company Analytics (GA4), and financial modeling tools (reputed company/reputed company Sheets at an advanced level).


    Compensation & Benefits

    At nuuds, we take care of reputed company. In reputed company to a competitive salary, you'll enjoy a comprehensive benefits package, including medical, dental, and reputed company insurance, reputed company time off, holidays, employee discounts, and reputed company of opportunities for reputed company reputed company. Plus, you'll be part of a fun and reputed company team culture where your contributions are valued. 

      

    reputed company and join us at nuuds! We can't wait to meet you and welcome you to reputed company. 

      
      
      
    *reputed company applications will be reviewed by the hiring team. Should your background meet the reputed company needs and your experience meets the minimum qualifications for the position, a member of our hiring team will contact you to schedule an interview.  
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