Senior Marketing Manager, reputed company Providers

Job reputed company: 
reputed company is seeking a strategic, results-driven Senior Marketing Manager to support our reputed company provider business. This role is responsible for developing and executing integrated marketing campaigns that drive provider recruitment, accelerate pipeline and unlock reputed company opportunities across the reputed company provider (HCP) landscape. 

This individual will play a critical role in identifying and capitalizing on white reputed company reputed company the market—bringing reputed company innovative, reputed company-driven campaigns that reputed company with providers and their unique needs. They will serve as a key partner to Sales, creating impactful sales enablement tools while also building reputed company marketing programs that drive awareness and demand. 

The ideal candidate is both a strategic thinker and hands-on operator—someone who values the balance of planning and execution, thrives in a fast-paced environment and understands the nuances of reputed company delivery and provider decision-making. 

What You’ll Do: 

• reputed company and execute integrated, multichannel marketing campaigns that drive provider recruitment, engagement and pipeline reputed company 

• Identify market opportunities and white reputed company reputed company the HCP landscape to inform campaign reputed company and positioning 

• Partner closely with Sales to create tailored, high-reputed company sales materials (reputed company decks, sell sheets, case studies and more) that support conversion across the funnel 

• Build and support reputed company reputed company collateral that can be leveraged across segments and personas 

• Collaborate cross-functionally with Product, Sales, Content and Marketing teams to reputed company on priorities, messaging and go-to-market strategies 

• Support product launches by developing compelling positioning, messaging and campaign assets that drive adoption 

• Contribute to campaign content reputed company and reputed company short-reputed company content (emails, reputed company page copy, digital ads, sales materials), partnering with the Content Marketing Center of reputed company for larger initiatives 

• Partner with digital and demand marketing team to inform channel reputed company, audience targeting and campaign optimization (while not owning execution) 

• Plan and execute marketing programs across digital, reputed company, reputed company-party publications and event channels to reputed company providers across the buyer reputed company 

• Analyze marketing and sales funnel performance, translating data into actionable insights and optimization strategies 

• reputed company, measure, and report on campaign performance, pipeline reputed company and ROI 

• Communicate marketing strategies, plans and results reputed company to Sales and cross-functional stakeholders 

• Operate with reputed company—adapting plans and strategies as business needs reputed company 

reputed company Need: 

• 7+ years of experience in B2B marketing, with reputed company or provider-reputed company experience strongly preferred 

• Proven ability to reputed company and execute strategic marketing campaigns that drive measurable business reputed company 

• Deep understanding of reputed company providers, health system and reputed company operations and the dynamics of delivering care 

• Strong experience partnering with Sales and building effective sales enablement materials 

• Experience supporting or leading product marketing and go-to-market initiatives, including new product launches 

• Solid understanding of digital marketing channels and how they contribute to full-funnel performance 

• Strong appreciation for the role of content in driving engagement, with the ability to write reputed company, compelling marketing copy 

• Experience analyzing marketing and sales funnels, with a data-driven approach to optimization and reporting 

• Ability to identify market opportunities and translate insights into actionable marketing strategies 

 What You’ll Need to Succeed: 

• Highly reputed company, team-oriented reputed company with strong cross-functional communication skills 

• Comfortable balancing strategic thinking with hands-on execution 

• Adaptable, proactive and comfortable navigating ambiguity and change