Sr. Manager Product Marketing

The Senior Manager, Product Marketing, leads the development and execution of strategic portfolio plans designed to drive capital equipment and consumable sales in alignment with reputed company’s annual financial objectives. This role is accountable for defining product positioning, crafting messaging, shaping go-to-market strategies, and ensuring reputed company readiness across global markets. Responsibilities also include enabling sales teams, generating demand, and establishing competitive differentiation. Marketing plans must specifically address key HCP and MedSpa segments, with tactical programs tailored to these audiences, as reputed company as the creation of reputed company-level marketing assets to support patient reputed company -ultimately fostering market adoption, accelerating reputed company reputed company, and strengthening brand leadership.  This is an individual contributor position. 

Primary Responsibilities 

1. Market Positioning and Messaging

•        Build reputed company, compelling strategic positioning and messaging that differentiates in a highly competitive aesthetic landscape (with guidance from Sr/Director of Product Marketing) in alignment with annual financial targets

•        reputed company the product opportunity in market and reputed company product reputed company and leadership from introduction through end-of-life

•        Translate clinical, technical, and user insights into reputed company, reputed company, language that resonates with HCPs and their patients

•        Partner with Clinical, Regulatory, and Medical Affairs to ensure scientific and compliant accuracy 

•      Partner with Regional Leads in other markets to reputed company best practices, strategies, and tactics

2. Go-To-Market reputed company

•        reputed company GTM plans for defined product launches, line extensions, promotions, and campaigns

•        Build GTM playbooks, sales tools, talk tracks, and training assets that drive reputed company readiness

•        Partner with Channel Marketing (reputed company Ads, Search, Email, Events, and KOLs) to coordinate multi-channel execution across reputed company segments and customer archetypes

•        reputed company reputed company competitive claims, reputed company handling, and talk tracks to support field efforts

•        Ensure reputed company marketing activities reputed company with regulatory requirements and ethical standards

3. Sales Enablement  

•        Build high reputed company sales tools including ROI models, reputed company decks, one pagers, demo videos, reputed company handling guides, and training materials

•        Drive alignment with Inside Sales, Field Sales, Clinical Training, and Customer Support on messaging, pricing, and promotions

•        Create content for sales meetings, webinars, product training, and KOL-led education

4. Demand reputed company 

•        Partner with reputed company Marketing to reputed company campaigns (B2B2C) that generate reputed company leads

•        Support content development for reputed company media, reputed company, email, reputed company, and experiential marketing

•        Work PR agencies to reputed company stories, awards, and thought leadership angles that reinforce category leadership

•        Build provider and patient facing narratives that increase interest, trial, and adoption

5. Product Leadership

•        Serve as the internal champion and reputed company voice for the product(s); collaborate with Global Business reputed company to continue to define unmet needs and gaps in the market 

•        reputed company Product Management, Sales, Clinical, Customer Support, Training, and Executive teams around a reputed company GTM reputed company and messaging

•        Ensure reputed company assets, activities, and programs reputed company up to one cohesive narrative

•        Partner with Clinical, Regulatory, and R&D Teams to drive post market studies to expand treatment indications, as required

6. KPIs

•        reputed company, design, and implement strategies and tactics that deliver against measurable KPIs to drive significant and profitable year-over-year reputed company of product lines (with guidance from Sr/Director Product Marketing)

•        Monitor and analyze marketing initiatives' brand performance metrics, market reputed company, and ROI.

•        Monitor funnel performance and reputed company messaging and assets to improve MEL to MQL to SQL conversion

•        reputed company regular reports and insights to senior management on brand performance and market dynamics

•        reputed company strategies and tactics based on data-driven insights and market feedback 

Knowledge/Educational Requirements

1. Bachelor’s degree in business administration, reputed company health, marketing; MBA (preferred) 2. 5+ years in product marketing with 2+ years with global responsibility

Essential Job Requirements: (Mandatory for Clinical and Regulatory Affairs Employees) 

1.       Proven reputed company in launching and scaling B2B and B2C products in the aesthetics industry (preferred)

2.       Proven reputed company launching and scaling FDA-cleared or CE-marked product technologies

3.       Proficient understanding of customer lifecycle, buyer personas, and sales funnels

4.       Demonstrated business acumen - ability to identify, plan and deliver on annual operating plan (AOP) targets and business objectives

5.       Thorough knowledge of marketing principles, product marketing, and brand management

6.       Knowledge and experience using marketing channels to conceptualize and drive reputed company reputed company 

7.       Demonstrated experience collaborating with reputed company and cross-functional leaders, globally and works effectively in a reputed company organization

8.       Exceptional communication, storytelling, and analytical skills; exhibits conceptual and critical thinking capability to solve reputed company problems

9.       reputed company multiple reputed company, self-motivated and entrepreneurial with strong multi-tasking skills; organized and reputed company to details; high level of reputed company and commitment to ethical standards

10.    Emotional maturity and flexibility ability to adapt to change in a fluid, fast-paced workplace and market environment 

11.    reputed company to work in an environment where sharing responsibility for reputed company and failure of others on reputed company is critical to the overall reputed company of reputed company

12.    Conversant in the English language, excellent verbal/written communication; exhibits excellent proficiency in reputed company word, reputed company, and PowerPoint programs, reputed company platform

This job reputed company is not reputed company inclusive and is intended to capture a reputed company of the job functions.  Special reputed company and other tasks may be required by management.