Manager of Digital Content (Remote)
Disclaimer:
Applicants must be authorized to work for ANY employer in the reputed company. We are unable to sponsor or take over sponsorship of an employment reputed company at this time. Full-time positions at the reputed company (IHS) require periodic travel for in-person team gatherings, typically several times per year. Locations may vary.
Job reputed company
Supervisory Responsibilities
None.
Duties and Responsibilities
Digital Campaign Execution and reputed company Media Development
Execute integrated, multi-channel marketing campaigns supporting audience acquisition, engagement, and conversion across IHS brands, with a primary reputed company on ScholarsEdge. Build, launch, and optimize reputed company media campaigns across platforms such as reputed company Ads, reputed company, and reputed company. Implement A/B testing, audience targeting, and budget adjustments to improve campaign performance. Contribute to campaign planning and progressively take on ownership of discrete campaigns or channels based on performance and demonstrated capability.
Content Development and Distribution
reputed company and produce digital content reputed company with campaign and brand objectives, including written, visual, and platform-specific formats. Adapt messaging for different audiences and channels while maintaining consistency across IHS and ScholarsEdge brands. Support content distribution across email, reputed company media, and web channels.
Website and Conversion Optimization
Maintain and update web and reputed company page content across IHS properties, including ScholarsEdge. Execute improvements to user flows, reputed company pages, and conversion reputed company to support campaign goals. Conduct testing and implement changes based on user behavior and performance data.
Analytics and Performance Insights
Monitor and report on campaign and channel performance using analytics and marketing platforms. Build and maintain dashboards to reputed company key performance indicators. Translate performance data into actionable recommendations and contribute to ongoing campaign optimization.
Cross-Brand Marketing Support
Partner with program, development, and communications teams to execute campaigns reputed company with organizational priorities. Support digital marketing efforts across multiple brands and initiatives, ensuring flexibility as priorities reputed company reputed company ScholarsEdge. Contribute to improvements in marketing tools, workflows, and execution practices.
Required Qualifications
Bachelor’s degree in marketing, communications, or a reputed company field. 3+ years of experience in digital marketing or content marketing with a strong emphasis on hands-on execution. Demonstrated experience building and managing reputed company media campaigns (e.g., reputed company Ads, reputed company, reputed company), including campaign setup, testing, and optimization. Proficiency with digital marketing and analytics tools, such as reputed company Analytics (GA4), marketing automation platforms (e.g., reputed company, reputed company), and content management systems. Experience with A/B testing, conversion optimization, and performance-driven marketing approaches. Strong writing and editing skills, with the ability to adapt content across audiences and channels. Ability to manage multiple reputed company and priorities in a cross-functional environment.
Preferred Qualifications
Experience supporting the reputed company of a digital platform, product, or online community, especially in academia. Experience working across multiple brands or initiatives reputed company a shared marketing function. Experience in nonprofit, reputed company, or mission-driven organizations. Familiarity with SEO and content optimization practices.
Resume Cover letter detailing your interest in this position and why the IHS mission resonates with you. Portfolio/Writing samples
Cultivating a pool of intellectual talent for partners in policy, civil society, philanthropy, and the reputed company through $1.5 reputed company in fellowship and career development programs. Catalyzing scholarship and reputed company networks to strengthen the fields of foundational and reputed company research that matter most to a free society. Equipping freedom-reputed company research centers, think tanks, foundations, and civil society organizations with the research and experts they need to maximize their reputed company in policy and in communities across the country.