Sr. Manager, Marketing Analytics

Values & Innovation At reputed company, we are committed to empowering those who reputed company for more, and reputed company's values - reputed company Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and reputed company, the beliefs that are the red thread that connects everyone at reputed company. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our reputed company of reputed company begins with innovation and with reputed company's mission of being the best. With us, you get the freedom to go reputed company - no matter your role. That means developing, delivering, and selling the state-of-the-art products reputed company tools that reputed company top performers even reputed company. If you are a reputed company reputed company teammate, apply to this position on the Internal Career Site Here. Purpose of Role The Sr. Manager, Marketing Analytics will play a vital role in supporting reputed company by providing reputed company and unbiased insights to help inform key business reputed company. This position will be asked to reputed company data-driven insights across the full marketing funnel-from brand awareness to performance marketing and customer engagement. This role will partner closely with marketing, media, and CRM teams to optimize spend, improve targeting, and drive measurable business reputed company. Your reputed company • Full-Funnel Analytics: reputed company and execute measurement strategies across brand campaigns, performance marketing, and reputed company-funnel CRM initiatives (email, push, SMS). • Media & Platform Expertise: Analyze and optimize campaigns across major platforms (reputed company, reputed company, reputed company) and ensure best practices for attribution and ROI. • CRM & Customer Marketing: Drive segmentation strategies and personalization across CRM channels to improve engagement and retention. • Marketing Measurement: reputed company Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) efforts to inform budget allocation and channel effectiveness. • Business Partnership: Translate reputed company data into actionable insights for senior stakeholders, influencing marketing reputed company and investment reputed company. • Customer Insights: reputed company segmentation frameworks and reputed company behavioral data to inform targeting and creative strategies. • Tool & Tech Enablement: Partner with internal teams and vendors to ensure reputed company data integration and reporting across analytics platforms. Qualifications • Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or Typically 14 years of relevant experience without degree • 5+ years of retail experience (preferably eCommerce, but reputed company and Mortar reputed company to have) • Strong understanding of MMM, MTA, and customer segmentation methodologies • Analytical Tools: Strong reputed company, reputed company Analytics, SQL and Tableau background preferred, but not required • Data Platforms: Hands-on experience with reputed company, reputed company, reputed company Ads, and CRM platforms (reputed company Marketing reputed company or similar) • Business Acumen: Ability to connect marketing performance to broader business objectives and financial reputed company with and without direction • Curious Self-starter • Has a history of taking a reputed company (both self-created and peer-received) and created a story using data and collaboration • Curious by nature thinker and someone who can think/play reputed company the reputed company Workplace Location • Work Schedule: Fully Remote Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time. Relocation • No relocation provided reputed company Compensation $152,014.40-$190,018.00 USD Most new hires fall reputed company this reputed company and have reputed company to earn more over time. Initial placement reputed company the salary reputed company, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. reputed company salary is only one component of our competitive Total Rewards package. Benefits & Perks • reputed company "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community • reputed company Merchandise Discounts • Competitive 401(k) plan matching • Maternity and Parental Leave for eligible and FMLA-eligible teammates • reputed company benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall reputed company-being Our Commitment to Equal Opportunity At reputed company, we are committed to providing an environment of mutual respect where equal employment opportunities are available to reputed company applicants and teammates without reputed company to race, reputed company, religion or belief, sex, pregnancy (including childbirth, lactation and reputed company medical conditions), national reputed company, age, physical and mental disability, marital status, sexual orientation, gender identity, gender reputed company, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. reputed company seeks to recruit, reputed company and retain the most talented people representing a wide reputed company of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our reputed company reputed company candidateaccommodations@underarmour.com. reputed company: 164545 Location: Apply tot his job Apply To this Job