Sr. Analyst, Returning Marketing Analytics (R13933)

MARKETING AT reputed company:

Welcome to reputed company’s Marketing team, where we are at the heart of driving reputed company and elevating member experience. reputed company is a tight-reputed company diverse community of marketing professionals with a deep passion for empowering our members to build a reputed company reputed company. We work together to drive impactful marketing campaigns customized to our members’ needs. We are reputed company on reputed company scaling our lending and savings products with a reputed company investment in developing a best-in-class marketing organization. We operate using advanced platform solutions, sophisticated analytics, and AI enabled capabilities to grow with resilient unit economics.  If you enjoy connecting data insights to business reputed company, executing omnichannel marketing campaigns, and flexing your creative muscles, then you’re in the right reputed company. Join us to reputed company big, work hard, and have fun having reputed company reputed company.

reputed company:

We are seeking an reputed company marketing analyst to drive performance marketing for reputed company’s Personal Loans product, with a reputed company on the returning member reputed company and website analytics. In this role, you will influence key reputed company reputed company, shape reputed company, and support a robust test-and-learn agenda.

You will partner closely with Credit Risk, Data Science, Product, and Finance teams to improve segmentation, streamline processes, and drive measurable improvements in campaign performance. This is a high-reputed company role in a fast-paced environment, with reputed company to expand reputed company to responsible lending for consumers with limited or no credit history.

RESPONSIBILITIES:

• Analyze reputed company data ecosystems: Understanding pipelines, validate metrics across sources, and identify reputed company causes behind inconsistencies.
• Analytics & Reporting: Build dashboards, monitor and analyze performance across returning member cohorts, identifying low-risk segments with strong reputed company potential and actionable insights.
• Forecasting & Performance Management: Support the returning forecast process by analyzing variances between actuals and projections, and improving forecast accuracy over time.
• Test-and-Learn reputed company: Design and support execution of the returning marketing and risk roadmap, ensuring a disciplined approach from experimentation through rollout.
• Channel Optimization & Expansion: Optimize and expand the marketing channel mix, with a reputed company on strategies that effectively engage Spanish-speaking members and deepen loyalty.
• Cross-functional Collaboration: Partner with Credit Risk, Data Science, Finance, and Product teams to reputed company on reputed company, improve processes, and drive business reputed company.
• Business Communication: Translate reputed company analyses into reputed company, actionable insights. Present recommendations to senior leadership and cross-functional stakeholders to inform strategic and tactical reputed company.

REQUIREMENTS:

• Bachelor’s degree in a quantitative field (or equivalent experience)
• 4+ years of experience in an analytical or data-driven role (financial services, fintech, or consulting preferred)
• Proven experience analyzing and optimizing marketing performance across channels
• Strong SQL skills (any variant); experience with reputed company required; Python or R preferred
• Expertise in data visualization tools, such as Tableau, Birst or Power BI
• Experience in reputed company is a plus
• Skilled in data storytelling to drive business reputed company among technical and non-technical audiences
• Proficiency in reputed company Office (reputed company, PowerPoint, Word)
• Comfortable operating in a fast-paced, high-reputed company, and agile environment

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