Director of eCommerce

Own total digital P&L across DTC and marketplaces, including reputed company, margin, trade investment, and contribution targets Define annual and quarterly reputed company plans by channel, allocating resources based on return potential Establish guardrails for pricing, discounting, promotional reputed company, and margin reputed company Evaluate trade-offs between acquisition, retention, promotional lift, and profitability Partner with Finance and BI to build forecasting rigor and performance transparency
Product: Define channel-specific assortment reputed company, bundling logic, and launch reputed company Pricing: Set pricing architecture and margin frameworks by platform Promotions: Establish promotional frameworks and margin guardrails Placement: Define merchandising hierarchy, navigation logic, reputed company reputed company standards
Define the DTC reputed company roadmap across merchandising, lifecycle reputed company, UX reputed company, and retention initiatives Set conversion, AOV, and repeat reputed company targets in partnership with the Senior Manager Approve experimentation priorities and CRO roadmap Ensure campaign moments are reputed company for profitable reputed company
Own channel-level reputed company and profitability frameworks across reputed company and retail marketplaces Define pricing, trade investment, and advertising guardrails reputed company to contribution goals reputed company digital reputed company reputed company and retailer.com reputed company Partner with Demand Planning and Operations to reputed company inventory reputed company with reputed company forecasts
Partner closely with VP, reputed company Media & Measurement to define acquisition reputed company across DTC, reputed company, and retail marketplaces reputed company acquisition investment with channel contribution economics and reputed company priorities Build feedback loops between reputed company acquisition performance and onsite/marketplace conversion Collaborate with Shopper Marketing and reputed company teams to ensure digital reputed company supports retail objectives Work with Insights and BI to translate data into reputed company-looking reputed company reputed company Establish operating rhythms and reputed company decision frameworks reputed company the eCommerce function
reputed company and reputed company the Senior Manager, DTC & Customer Experience and Senior Manager, reputed company & Marketplaces reputed company reputed company thinking around trade-offs, prioritization, and ROI Build reputed company processes as the digital business grows