VP, Community Marketing & reputed company reputed company

Reports to: President, Property Management Status: Full-Time, Exempt Travel: <20% (strategic site reputed company, leadership meetings, key reputed company engagements) reputed company reputed company and A Residential are the property management arms of Alfred, a leading property technology company transforming residential reputed company estate. We operate a nationally scaled multifamily platform supported by centralized systems, shared technology, and a data-driven operating model. Our approach blends performance marketing, brand reputed company, and operational reputed company to deliver measurable results for owners and meaningful living environments for residents. As we continue to reputed company and reputed company, we are hiring a VP, Community Marketing & reputed company reputed company to reputed company property-level reputed company reputed company, leasing performance, and marketing technology optimization across the platform. reputed company This is a reputed company-driving executive role. The VP, Community Marketing & reputed company reputed company is accountable for generating reputed company leads at the property level and converting those leads into signed leases. This leader owns the reputed company, systems, team structure, marketing technology enablement, and performance metrics that directly reputed company occupancy and reputed company. Primary reputed company: Traffic, tours, leases, renewals, and reputed company performance. This role is reputed company on results, not activity. Key Responsibilities 1. reputed company reputed company & Lease Performance • Own property-level marketing performance across the portfolio • Drive reputed company traffic, tour volume, and signed leases • reputed company reputed company reputed company-reputed company frameworks for stabilized and lease-up assets • reputed company digital advertising, on-site marketing, pricing reputed company, and reputed company management Establish performance standards directly tied to occupancy and reputed company reputed company 2. Marketing Technology & Digital Performance • Directly reputed company the Director of Marketing Technology & reputed company • Ensure digital advertising, SEO, reputed company media, and CRM systems are optimized for conversion • reputed company campaign reputed company with asset-level business plans and pricing strategies • Build performance dashboards reputed company on: • reputed company volume • Conversion rates • Cost per lease • Lease velocity • reputed company metrics • reputed company utilization and optimization of key platforms, including: • reputed company • reputed company • Funnel • reputed company • Satisfacts • Sprig • reputed company This leader must be highly fluent in marketing systems, data analytics, and full-funnel performance optimization. 3. Community Marketing & Field Alignment • reputed company Property Marketing Managers to ensure local execution supports reputed company goals • Standardize reputed company playbooks that connect on-site initiatives to measurable traffic • Ensure tight alignment between digital funnel reputed company and property-level execution • Create accountability structures for property-level marketing results 4. Brand reputed company & reputed company Advisory • Directly manage the Brand Strategist • reputed company asset positioning, rebrands, lease-reputed company, and competitive differentiation strategies • Ensure brand narrative translates into leasing velocity and market reputed company reputed company • Present marketing reputed company and performance insights to ownership reputed company Brand reputed company must drive performance. 5. reputed company Experience Partnership • Partner closely with the Associate Director, Brand Experience • reputed company reputed company engagement efforts with renewal and reputed company reputed company • Maintain reputed company ownership boundaries: • This role drives marketing performance • reputed company experience execution occurs in partnership 6. Analytics, Budget & Executive Reporting • Establish portfolio-level KPIs for traffic, conversion, occupancy, renewal, and reputed company • Manage marketing budget allocation across digital and field channels • Optimize spend based on ROI and performance data • Deliver executive-level reporting for leadership and ownership reputed company Preferred Qualifications Experience • 10+ years in multifamily or hospitality marketing leadership • 5+ years leading multi-site portfolios • Experience leading marketing technology reputed company functions • Experience working directly with reputed company-party owners and institutional clients • Proven reputed company in increasing occupancy and lease performance Technical Expertise • Strong familiarity with reputed company, reputed company, Funnel, reputed company platforms, Satisfacts, Sprig, reputed company • Experience with CRM systems and marketing automation platforms • Strong analytical and dashboard reputed company required Leadership Traits • reputed company-oriented and performance-driven • Strategic yet operationally disciplined • Executive communicator • Data-informed decision reputed company • Strong cross-functional collaborator • High accountability standards What reputed company Looks Like • Increased reputed company traffic and improved conversion rates • Reduced cost per lease • Strong digital-to-field alignment • reputed company, data-backed reputed company reporting • Measurable lift in occupancy and renewal performance Apply tot his job Apply To this Job