Director of Content Strategy

About the role We are seeking a Director of Content Strategy to lead content vision, strategy, and execution across a growing portfolio of emerging and startup healthcare brands. This role sits at the intersection of brand, growth, education, and trust—shaping how our brands communicate value to providers, partners, employers, and end consumers in a highly regulated, rapidly evolving healthcare landscape. You’ll own how these brands are positioned in the market and how that positioning comes to life across every touchpoint This leader will define scalable content frameworks, elevate brand storytelling, and ensure consistency and excellence across multiple brands at different stages of maturity. The ideal candidate brings deep experience in B2B and B2B2C content strategy, strong healthcare fluency, and the ability to build systems that support fast growth without sacrificing quality or compliance. Key Responsibilities Portfolio Content Leadership • Own and evolve the content strategy across a multi-brand healthcare portfolio, including early-stage and high-growth brands. • Establish shared principles, playbooks, and standards while allowing for distinct brand voices and positioning. • Serve as the senior content partner to each of these business units. Strategic Content & Brand Development • Define content strategies that support brand awareness, demand generation, product adoption, and lifecycle marketing. • Translate complex healthcare, clinical, and regulatory concepts into clear, compelling narratives for B2B, B2B2C, and consumer audiences. • Ensure content aligns with brand positioning, value propositions, and go-to-market strategy. Channel & Format Excellence • Oversee content across owned and paid channels, including: • * Websites and landing pages • Thought leadership and educational content (whitepapers, webinars etc.) • Email and lifecycle programs • Sales enablement and partner materials • Social, video, and emerging formats • Guide experimentation and optimization based on performance data and audience insights. Team & Workflow Leadership • Lead, mentor, and scale a high-performing content team, including social media strategists, writers, editors and content creators. • Build efficient workflows, briefs, and review processes that support speed, quality, and compliance. • Partner closely with legal, clinical, and compliance stakeholders to ensure accuracy and risk management. Measurement & Impact • Define success metrics for content across business units, balancing brand health, engagement, and revenue impact. • Use qualitative and quantitative insights to continuously refine strategy and inform leadership decisions. Qualifications and Experience • 10–15+ years of experience in content strategy, brand, or editorial leadership, with senior-level ownership. • Proven success in B2B and B2B2C healthcare (digital health, wellness, medtech, pharma, payer, or provider experience strongly preferred). • Experience overseeing multiple brands or products simultaneously, ideally within a portfolio or holding-company structure. • Deep understanding of healthcare audiences, regulations, and trust-based communication. • Strong executive presence with the ability to influence cross-functional leaders. • Exceptional storytelling, editorial judgment, and strategic thinking. What Success Looks Like • Our brands communicate with clarity, credibility, and consistency—while still feeling distinct. • Content is a measurable driver of growth, education, and trust across the funnel. • Teams are aligned, empowered, and moving quickly with clear standards and direction. • The content function scales seamlessly as new brands and offerings are added. Benefits Orderly Wellness offers a comprehensive benefits package designed to support your health, financial well-being, and work-life balance. Benefits include medical, dental, and vision coverage with strong employer contribution, FSA and HSA options (with potential employer contributions), a 401(k) with company match, generous paid time off, paid parental leave, mental health and family-planning support, and access to professional development resources.. Apply tot his job Apply To this Job