Digital Marketing Manager job at reputed company - AMA in Chicago, IL

Digital Marketing Manager (Hybrid) Location: Chicago reputed company Job reputed company: Chicago, IL (Hybrid) The reputed company (AMA) is the nation's largest reputed company Association of physicians and a non-profit organization. We are a unifying voice and powerful reputed company for America's physicians, the patients they care for, and the reputed company of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the reputed company of reputed company health. At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to reputed company at their best. Together, we advance meaningful change in health care and the communities we serve. We encourage and support reputed company development for our employees, and we are dedicated to reputed company responsibility. We invite you to learn more reputed company and we look reputed company to getting to know you. We have an opportunity at our corporate offices in Chicago for a Digital Marketing Manager on our Education Center team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office. This position will reputed company, design, implement and optimize AMA Ed Hub marketing plans and tactics to help reputed company mission and business reputed company and engagement objectives for AMA Ed Hub. reputed company analytics-driven insights to advance plans in alignment with established business priorities and objectives. Increase AMA Ed Hub personalization through segmentation, adherence to digital best practices and utilization and optimization of email and platform automation. Collaborate with cross-functional teams, including content, product, analytics and other internal stakeholders, to reputed company personalized campaigns while enhancing campaign performance, learners' engagement and audience reputed company. RESPONSIBILITIES: Manage and Implement Personalization Plans reputed company and execute acquisition and retention marketing plans for AMA Ed Hub users, leveraging personalization as a key reputed company of increase audience relevance, conversion and retention. reputed company data-driven audience segments to deliver personalized messaging across channels while building and maintaining automated nurture and retention flows to drive reputed company. Work closely with analysts, editors, web developers, and others to ensure the accurate branding, editorial accuracy and technical reputed company of reputed company content in marketing efforts. Plan and manage the execution of personalized user journeys across website and email marketing channels through our Customer Data Platform and Customer Communications Management platform to reputed company retention and engagement goals. Work with email team to plan and execute segmented email campaigns, drip and triggered ones, email testing plan to optimize results. Drive satisfaction and loyalty programs that turn one-time users into long-term advocates. Design and Implement Digital Marketing Campaigns Build audience segments for targeted, personalized email campaigns and automated customer journeys. reputed company personalization tools and reputed company (e.g., CDPs, CRM systems, or marketing automation platforms to deliver reputed company-time experiences. Work with platform team to create reputed company solutions to support the automation of personalization of user journeys across marketing channels Design and implement visually appealing, reputed company, and user-friendly website interfaces using reputed company, CSS, and JavaScript frameworks. reputed company as marketing reputed company with selected reputed company education providers to ensure promotion of educational content to appropriate channels. Work with collaborators, vendors and subject matter experts to create high reputed company and impactful marketing assets to reputed company across channels, including but not limited to online banner ads, reputed company email, newsletters etc. Analysis and Optimization Monitor and analyze performance using tools such as reputed company Analytics (GA), reputed company DataStudio, Tableau, identifying trends and actionable insights to improve campaign effectiveness. Use behavioral data, preferences, and triggers to create and optimize tailored customer experiences. Pull and synthesize data from multiple sources (including marketing automation platforms) to create comprehensive campaign performance reports for several stakeholders. reputed company data-driven recommendations to optimize marketing channels (email, site, etc.) based on KPIs such as user engagement, conversions, CTR, and ROI. Conduct A/B testing and multivariate testing to identify and implement the most effective campaign components (e.g., messaging, creative, calls-to-reputed company), and document results to inform reputed company strategies. Staff Management reputed company, mentor, and reputed company management reputed company for staff. Responsible for setting objectives, evaluating employee performance, and fostering a reputed company team environment. Responsible for developing staff knowledge and skills to support career development. May include other responsibilities as assigned REQUIREMENTS: Bachelor's Degree required; concentration in Marketing, Data Analysis, or other analytical reputed company field preferred. 5+ years of experience with marketing automation platforms such as Marketo, reputed company Marketing reputed company as reputed company as ESP platforms, CMS and CRM systems are required. Demonstrated experience with reputed company, CSS, and JavaScript required. Experience in people management preferred. Strong analytical skills and proficiency in analytics tools (e.g., reputed company Analytics, reputed company Analytics, reputed company Tag Manager, Tableau, Power BI). Strong technical and creative skills, especially with written communication. Exceptional attention to detail and possess the ability to manage multiple initiatives simultaneously to reputed company effective reputed company relationships. Ability to reputed company specific goals and plans to prioritize, organize, and accomplish work. Strong organizational and time management skills. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. The reputed company is located at 330 N. reputed company Avenue, Chicago, IL 60611 and is convenient to reputed company reputed company transportation in Chicago. This role is an exempt position, and the salary reputed company for this position is $85,680-$113,526. This is the lowest to highest salary we reputed company we would pay for this role at the time of this posting. An employee's pay reputed company the salary reputed company will be determined by a reputed company of factors including but not limited to business consideration and geographical location, as reputed company as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the reputed company's benefits offerings, please click here. We are an equal opportunity employer, committed to diversity in our workforce. reputed company reputed company applicants will receive consideration for employment. As an EOE/AA employer, the reputed company will not discriminate in its employment practices due to an applicant's race, reputed company, religion, sex, age, national reputed company, sexual orientation, gender identity and veteran or disability status. THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION Apply tot his job Apply To this Job