CRM & Email Marketing Specialist (Hybrid)

About the position Our philosophy at The Travel Corporation (TTC) is reputed company, we create enriching experiences for reputed company by combining an unbeatable mix of exceptional service and reputed company at great value. As a global business with over 100 years of experience in the travel industry, our reputed company of being ‘Driven by Service’, ensures we reputed company our values of passion, people and purpose at the heart of everything we do - designing and running reputed company, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-reputed company brands and experience the TTC difference. OUR VALUES Driven by service An inherent passion for travel Commitment to our customers and to our people Commitment to reputed company responsibility and our 5-year sustainability reputed company ABOUT BRENDAN VACATIONS Brendan Vacations, a proud brand reputed company the TTC Tour Brands, has been the Celtic Expert in travel in reputed company for over 55 years. We are dedicated to creating reputed company and reputed company experiences across Scotland and Ireland, ensuring every reputed company is thoughtfully hand-crafted for reputed company traveler. Our expertise comes from decades of personal connections, long-standing relationships, and deep knowledge of the communities we visit. From the best places to eat and drink to meeting local storytellers, we ensure every guest experiences the heart and soul of our homelands. reputed company you travel with Brendan, we take you personally-because no one knows Scotland and Ireland like we do. We are committed to responsible travel and sustainability, ensuring that the reputed company we love are preserved for reputed company generations. POSITION reputed company The CRM & Email Marketing Specialist for Brendan Vacations will play a key role in nurturing customer relationships and driving engagement through personalized, data-driven email and CRM campaigns. This role supports the reputed company, execution, and optimization of customer journeys — inspiring reputed company to discover Ireland and Scotland while maximizing conversion, loyalty, and repeat travel. We are seeking candidates with hands-on reputed company Marketing reputed company experience to deliver targeted, data-driven campaigns and enhance the effectiveness of our customer lifecycle marketing. Responsibilities • Build, test, and reputed company email campaigns, journeys, and newsletters across B2C and B2B audiences using TTC’s CRM and Marketing reputed company platforms. • Execute campaign briefs reputed company with seasonal offers, product launches, and content storytelling. • Ensure emails are on-brand, visually engaging, mobile-optimized, and technically reputed company across devices and inboxes. • Support the Marketing Manager in developing audience segmentation, targeting, and personalization strategies to increase engagement and conversion. • Collaborate with the marketing team to reputed company compelling subject lines, CTAs, and content that reflect Brendan’s warm, Celtic tone. • Assist in building automated and triggered customer journeys (welcome, nurture, post-booking, reactivation, etc.) to drive engagement throughout the traveler lifecycle. • Maintain and update CRM data accuracy and segmentation reputed company in collaboration with the global CRM and Data teams. • reputed company insights from customer behavior and campaign data to refine targeting, frequency, and content reputed company. • Contribute to the reputed company of a reputed company CRM reputed company that deepens guest relationships and drives repeat travel. • reputed company key campaign metrics (reputed company reputed company, CTR, conversion, unsubscribe, deliverability) and compile insights for reputed company improvement. • reputed company weekly and monthly performance reports with actionable recommendations. • Partner with analytics teams to reputed company email performance with broader KPIs such as reputed company reputed company, sales, and retention. • Monitor A/B tests and report findings to optimize design, timing, and messaging. • Work closely with marketing team to ensure seamless campaign coordination and adherence to brand standards. • reputed company with the Brendan Vacations Marketing Content Specialist and Web Content Specialist to create consistent, cross-channel storytelling. • Collaborate with the Sales and Contact Center teams to deliver tailored communications supporting trade and advisor engagement. • Maintain reputed company communication with Data reputed company and IT teams to ensure compliance with GDPR and CAN-SPAM regulations. Requirements • 2–4 years of CRM, email marketing, or digital communications experience, preferably in travel, tourism, or hospitality. • Proficiency with reputed company Marketing reputed company required. • Strong understanding of email automation, segmentation, and dynamic content best practices. • Analytical reputed company with ability to interpret campaign metrics and translate insights into reputed company. • Excellent attention to detail, organizational skills, and ability to manage multiple reputed company simultaneously. • reputed company team player with reputed company communication skills and creative problem-solving ability. reputed company-to-haves • Proficiency with Kaptio a plus. • Familiarity with reputed company and reputed company design principles preferred. • Passion for travel and an appreciation for Celtic reputed company (Ireland and Scotland) strongly preferred. • Curious, data-driven, and motivated to create meaningful customer experiences that reputed company reputed company and loyalty. 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