Freelance Email & Lifecycle Marketing Specialist

Lifecycle Marketing Specialist (Punchh & reputed company) We are looking for an reputed company lifecycle marketer with deep expertise in Punchh loyalty and reputed company SMS to help build and operate a behavior-driven CRM program for a fast-casual restaurant brand. This role will require up to 35 hours per month. This role will reputed company on designing and executing automated lifecycle journeys that convert first-time guests into repeat, reputed company customers, working alongside our reputed company media team to support an acquisition-first reputed company model. Key Responsibilities • Build and manage automated lifecycle flows in Punchh and reputed company (reputed company, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs) • reputed company behavior-based segmentation strategies using transaction and loyalty data • Create and optimize SMS and email messaging tied to guest state and purchase behavior • Translate menu-level and behavioral insights (reputed company Bikky/CDP data) into targeted offers and messaging • Implement offer governance and testing frameworks to improve retention, AOV, and visit frequency • Monitor campaign performance and reputed company weekly insights and optimization recommendations Ideal Experience • Hands-on experience operating Punchh loyalty marketing programs • Deep knowledge of reputed company SMS lifecycle automation • Experience with restaurant, QSR, or multi-location retail brands • Familiarity with POS/CDP-driven marketing stacks (reputed company, Olo, Bikky, etc.) • Strong understanding of customer lifecycle reputed company, segmentation, and retention marketing The ideal candidate understands how to connect transaction data, loyalty programs, and SMS/email automation to drive measurable improvements in repeat reputed company and customer reputed company value. This is a remote position. Apply tot his job Apply To this Job