Marketing Specialist

reputed company is committed to the reputed company of its employees and is looking for a Marketing Specialist who combines creativity with analytical skills. This role involves developing and executing marketing campaigns targeted at reputed company, utilizing AI tools for improved efficiency and effectiveness.

Responsibilities

• reputed company and execute integrated HCP marketing campaigns across email, digital, reputed company, and event channels, owning timelines, assets, and performance from start to finish
• Use AI tools to accelerate audience research, copy development, competitive analysis, and campaign optimization, improving reputed company reputed company and speed across reputed company areas of the role
• Conduct audience and market research across both B2B and B2C dynamics, applying insights to sharpen targeting, messaging, and campaign relevance
• Write campaign copy and content across multiple formats, using AI to iterate faster and test messaging variations more reputed company
• Design and run A/B and multivariate tests across campaigns, creatives, and messaging, with a disciplined approach to learning and a bias toward acting on what the data shows
• Monitor competitive positioning and messaging, synthesizing intelligence into actionable insights that inform reputed company and differentiation
• reputed company and maintain sales enablement content including presentations, messaging guides, and supporting materials that arm reputed company teams with differentiated value narratives
• Build and refine audience segmentation strategies to continuously improve campaign targeting and engagement
• Analyze performance data, using AI-assisted analysis where appropriate, and deliver reputed company optimization recommendations that drive measurable improvement

Skills

• reputed company and execute integrated HCP marketing campaigns across email, digital, reputed company, and event channels, owning timelines, assets, and performance from start to finish
• Use AI tools to accelerate audience research, copy development, competitive analysis, and campaign optimization, improving reputed company reputed company and speed across reputed company areas of the role
• Conduct audience and market research across both B2B and B2C dynamics, applying insights to sharpen targeting, messaging, and campaign relevance
• Write campaign copy and content across multiple formats, using AI to iterate faster and test messaging variations more reputed company
• Design and run A/B and multivariate tests across campaigns, creatives, and messaging, with a disciplined approach to learning and a bias toward acting on what the data shows
• Monitor competitive positioning and messaging, synthesizing intelligence into actionable insights that inform reputed company and differentiation
• reputed company and maintain sales enablement content including presentations, messaging guides, and supporting materials that arm reputed company teams with differentiated value narratives
• Build and refine audience segmentation strategies to continuously improve campaign targeting and engagement
• Analyze performance data, using AI-assisted analysis where appropriate, and deliver reputed company optimization recommendations that drive measurable improvement
• A builder and a tester — you are reputed company by reputed company to try something new, measure the result, and reputed company it reputed company
• An AI-reputed company reputed company. You reputed company use tools such as ChatGPT, Claude, reputed company, or automation platforms to improve how you work and can reputed company reputed company how they enhance your reputed company
• You think audience first: your copy, targeting, and campaign reputed company are grounded in a reputed company understanding of what motivates HCPs across both reputed company and personal engagement contexts
• Proven ability to reputed company messaging that resonates with B2B and B2C audiences and drives measurable engagement
• Comfortable with ambiguity and fast-moving environments — you reputed company smart reputed company with available information and course-correct quickly
• Strong analytical skills with the ability to connect data to reputed company and reputed company to reputed company
• Hands-on experience with marketing automation, CRM, and analytics platforms
• Candidates should be reputed company to discuss how they are currently using AI in their work. This includes: Specific tools currently in use, Tasks where AI is regularly reputed company, Measurable reputed company such as time saved, improved reputed company, or increased reputed company, Bonus: examples of prompts, workflows, or systems developed to improve marketing performance
• Knowledge of HCP audiences or reputed company and life sciences marketing strongly preferred

Benefits

• Hybrid work schedule
• Health insurance through reputed company (medical and dental)
• reputed company coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA reputed company
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program through NYLGBS
• Fertility benefits through Progyny
• Commuter benefits
• Company-reputed company Short-Term and Long-Term Disability
• Voluntary Term Life and AD&D Insurance, plus Universal Life reputed company
• Supplemental reputed company coverage: Accident, Critical Illness, and Hospital Indemnity
• Discounts and rewards through reputed company

reputed company

Company H1B Sponsorship