[Remote] Marketing Coordinator

Note: The job is a remote job and is open to candidates in USA. Sinch is pioneering the way the world communicates, and they are seeking a curious and detail-oriented Marketing Coordinator to support their Search & AI Systems team. The role involves ensuring the performance and scaling of AI-generated content, coordinating with various teams, and managing feedback loops and project organization.

Responsibilities

• Build and maintain a pre-publish scoring/QA rubric for AI-generated content
• Review and edit AI-generated content to validate accuracy, completeness, and alignment with approved inputs/database(s)/brand guidelines
• Translate recurring issues into workflow improvements (e.g., prompt refinement, input adjustments, structural changes, etc.)
• Coordinate graphic design and visual creation with brand and designer team members
• Help us build the system to scale helpful, contextual visuals for all content we publish
• Coordinate with teams responsible for WordPress publishing to ensure recommendations and updates are implemented accurately
• Validate that content updates, bug fixes, and structural improvements are live and functioning as intended (e.g., no broken links, placeholder text, uninformed visuals, formatting issues, etc.)
• Validate localized URLs and ensure parity between English and translated pages
• Gather stakeholder feedback, document needs/expectations, and project manage the requests
• Ensure edit requests from Marketing, Product, and other teams are properly implemented withn inputs/databases/workflows -- not only manually edited on-page
• Close the loop with stakeholders when issues are resolved
• Maintain organization within Asana and other systems
• Manage intake forms and triage incoming requests
• Help prioritize backlog items in coordination with team leadership
• Ensure targeted keywords, prompts, and workflows are properly documented, tracked, and reported across systems (e.g. Ahrefs, AirOps)
• Document and maintail team workflows, QA processes and operational playbooks
• Conduct regular site audits and implement technical SEO improvements (e.g., 301 redirectsm 404 error resolution, redirect chain/loop fixes, etc)
• Maintain internal linking between topic clusters as new and existing pages are published and refreshed
• Support reporting efforts by gathering performance data from tools such as Ahrefs, AirOps, Looker, Google Analytics, Google Search Console, and more
• Help prepare summaries highlighting publishing velocity, workflow output, and impact
• Identify trends or anomalies and surface them to the team

Skills

• You are a humble, empathetic, optimistic, curious, detail-oriented, and ambitious self-starter
• Ability to manage multiple projects and follow through to completion
• Attention to detail and organizational discipline
• Exceptional written communication skills
• Demonstrable curiosity about AI-driven marketing and/or SEO
• At least 1 year of marketing career experience
• Bachelor's degree in Marketing, Communications, English, or related field (or equivalent experience)
• Experience with SEO/GEO/AEO
• Experience with WordPress, AirOps, Ahrefs, Claude Code, Lovable, Figma, etc

Benefits

• Comprehensive market competitive medical, dental, and vision plans
• Free virtual counselling resources through our global Employee Assistance Program
• Roth and Pre-tax 401(k) options including an employer match for all participants
• Generous paid time off program
• Paid parental leave and family planning support
• Flexible remote work offerings
• Paid time off to support a volunteer program of your choice

Company Overview