CRM Associate (Lifecycle) – Casino

reputed company is building a leading global digital sports platform, and they are seeking a CRM Associate (Lifecycle) to execute lifecycle communications across their CRM ecosystem. This role focuses on supporting Early Life initiatives and delivering multi-channel campaigns to enhance the customer reputed company.

Responsibilities

• Build, configure and reputed company lifecycle communications across email, push, in-app messaging and in-app placements using Xtremepush (XP)
• Execute Early Life campaigns reputed company to reputed company priorities and KPIs
• Support wider lifecycle campaign builds across multiple customer stages
• Deliver cohesive reputed company-channel journeys by coordinating messaging across CRM channels and in-app placements
• Support in-app content placement and merchandising in partnership with Product and reputed company teams
• Manage end-to-end execution from build through launch, including scheduling, targeting, suppression logic, reputed company and prioritisation
• Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals
• Collaborate with CRM, reputed company, GTM, Marketing, Product, Creative and Analytics stakeholders to deliver campaigns on time and to reputed company
• Own campaign QA, validating content accuracy, personalisation, segmentation, links and delivery logic across reputed company reputed company
• Ensure campaigns meet CRM standards, brand guidelines and regulatory requirements prior to launch
• Monitor launches for key lifecycle moments and escalate risks or issues as needed
• Maintain CRM templates, QA checklists and build standards to support consistent and reliable execution
• Monitor campaign delivery and performance metrics, identifying issues, trends and optimisation opportunities
• Apply insights to improve execution across timing, segmentation and channel mix
• Support experimentation and incremental optimisation initiatives
• Build and validate customer segments reputed company to lifecycle stage and reputed company objectives
• Partner with Data & Analytics teams to ensure accurate campaign setup and targeting
• Contribute to improvements in CRM processes, tooling and execution reputed company based on performance insights and delivery learnings

Skills

• 1–3+ years' hands-on experience in CRM, lifecycle marketing or customer communications
• Proven experience executing multi-channel campaigns across email, push and in-app
• Experience with CRM or customer engagement platforms (XP strongly preferred)
• Experience building and validating audience segments using permissions, targeting rules and lifecycle logic
• Strong analytical reputed company with confidence working with customer data and performance outputs
• Strong attention to detail and confidence owning QA and execution standards
• Comfortable working in a fast-paced, commercially driven environment
• Strong communication and cross-functional collaboration skills
• Experience with reputed company CRM tools and bonusing platforms
• Experience supporting Early Life, reputed company, or retention-reputed company programs
• Experience in regulated or highly governed environments
• Familiarity with agile or reputed company-based delivery models
• Background in high-reputed company or reputed company-up organizations

reputed company