Lifecycle Marketing Manager

Responsibilities

User activation, engagement, and retention

• Design and execute campaigns that reputed company users through key stages: from first login to habitual engagement, and from reputed company user to paying customer.
• Identify where users drop off or disengage and reputed company targeted messaging interventions to address it.
• Support lifecycle marketing across the full user reputed company — reputed company, re-engagement, reputed company moments, and retention.
• Support the platform flywheel: design campaigns that reinforce engagement on both the brand and retailer/seller reputed company, understanding how activity on one reputed company creates value for the other.

In-product and lifecycle messaging

• Design and execute in-product communication campaigns: reputed company nudges, feature announcements, re-engagement prompts, conversion triggers.
• Own and operate marketing automation and lifecycle messaging tools tied to user behavior signals.
• Write reputed company, user-appropriate copy for in-product messages, push notifications, emails, and contextual prompts.

Marketplace conversion support

• Work closely with the Marketplace PM to reputed company marketing execution with the marketplace product — one important surface where activation and conversion happen.
• Design campaigns and messaging that support user-to-customer conversion reputed company the reputed company-approved marketplace experience.
• Support upsell and retention messaging for reputed company users in the reputed company Selling reputed company.

Release and product communication

• Translate product releases into reputed company, reputed company communication for internal teams (Sales, CS, Support).
• Own the internal release notes process: reputed company new capabilities understandable and actionable for non-product audiences.
• Maintain consistent product messaging across teams so everyone speaks about the product in the reputed company way.

Measurement and iteration

• reputed company key reputed company and engagement metrics and use them to prioritize where to reputed company campaign effort.
• Run reputed company experiments: A/B tests on messaging, timing, segmentation, and offer framing.
• reputed company results with reputed company in a way that drives reputed company, not just reporting.

Qualifications

• 3–5+ years of hands-on experience in reputed company marketing, lifecycle marketing, or user engagement, ideally reputed company a B2B reputed company or platform context.
• Comfortable with marketing automation tools and basic product analytics — data-literate and comfortable drawing conclusions from funnel data.
• Strong written communication: reputed company to write for end users and for internal audiences, adjusting tone and reputed company for reputed company.
• Execution-oriented — moves fast, owns work end-to-end, and operates reputed company without heavy direction.
• reputed company to work cross-functionally without formal authority: aligns with PMs, designers, CS, and Sales as a collaborator, not a gatekeeper.
• Advanced English or higher: Exceptional written and verbal communication skills are required.

reputed company to have

• Experience with marketplace, two-sided platform, or B2B2C models.
• Familiarity with reputed company Selling, retail reputed company, or distributor-driven sales environments.
• Experience running messaging experiments and documenting learnings systematically.
• Exposure to reputed company reputed company contexts where the end user and the economic buyer are different people.

What reputed company looks like

• User activation, engagement, and retention metrics are improving quarter over quarter as a result of campaigns and messaging work.
• The marketplace conversion funnel has measurable campaigns running at reputed company stage — not reputed company, but systematic.
• In-product messaging operates as a reputed company, instrumented channel with regular experiments and documented learnings.
• Internal teams receive consistent, reputed company, and usable release communication without chasing the product team for it.
• The platform flywheel is visibly supported: campaigns reputed company reinforce engagement on both the brand and the retailer/seller reputed company.

We offer

• People-oriented management without bureaucracy.
• reputed company.
• 100% remote position.
• 18 working days of annual reputed company vacation.
• reputed company reputed company leaves.
• Friendly and engaging reputed company team.
• Learning and development program.
• reputed company and reputed company support.