Multimedia Designer

We’re Hiring a Multimedia Designer ️

Who we are:

Hook + Ladder helps national and regional multi-location restaurant brands scale revenue, without adding marketing headcount. We’re not a traditional agency. We act as a true extension of our clients’ teams, bringing together strategy, creativity, and execution under one roof. We’re headquartered in Calgary, Canada, with a diverse, global team spanning 10+ nationalities.

What success looks like in this role:

We are looking for a Multimedia Content Designer who understands that content only matters if it performs. You are the partner to our Senior Content Strategist, bringing ideas to life through video, motion, and visual assets across formats. You are comfortable moving between video editing, motion, and design depending on the need, while maintaining strong attention to detail, speed, and quality. You pay attention to how your work performs and continuously refine it based on what does and doesn’t deliver. You use tools, including AI, to move faster, and you are motivated to grow your understanding of how content drives results.

Success criteria for this role: 

• You execute across formats: You can take an idea and turn it into high-quality content across video, motion, and design, adapting to different formats without sacrificing quality.
• You master video and motion: You are confident editing for YouTube and social, with a strong sense of pacing, storytelling, and retention.
• You build for performance: You pay attention to how your content performs and are able to iterate and improve based on feedback and results.
• You use AI to move faster: You leverage AI tools to improve your workflow and increase output, without compromising quality.
• You take ownership of your craft: You care about your work, your output, and your growth. You are open to feedback and committed to improving over time.

You will be given priority for this role if:

• You have SaaS / Agency / content-driven experience: You understand how to create content that communicates value clearly and effectively.
• You have strong video instincts: You understand hooks, pacing, and what keeps people watching.
• You are a multi-format creator: You are comfortable working across video, motion, and static assets depending on the need.
• You understand Direct Response: You know the visual difference between "Brand Awareness" and "Conversion."

What you’ll be doing:

• Video Production: Editing and producing content for YouTube and social media, focusing on clarity, engagement, and retention.
• Motion & Visual Content: Creating motion graphics, animations, and visual assets for platforms like LinkedIn and Instagram, including infographics and supporting visuals.
• Content Execution Across Formats: Bringing ideas to life across social media, ads, web, and other digital channels, adapting content into multiple formats and variations.
• Iteration & Improvement: Refining and improving content based on feedback and performance, continuously optimizing output over time.

Why H+L is a great place to work:

• Remote-First role (occasional in-person meet-ups) 
• Work-Life Integration: Flexible PTO and unlimited sick days. We treat you like a responsible adult - you own your schedule and your results.               
• Extreme Autonomy: We are hiring you because you’re an expert. We won’t micromanage you.
• Profit-sharing: When the agency grows, you grow. We give our team a stake in the outcome.
• No Glass Ceiling: We hire for where you’re going, not just where you’ve been. When you grow your skills and move the needle for the agency, your role and compensation grow with you.

Do NOT apply if:

• You are not interested in the marketing side of content: If you don’t care about how your work performs or why it’s being created, this isn’t the right role for you.
• You prefer slow, perfection-driven workflows: This role requires speed, iteration, and consistent output.
• You need a "Creative Brief" for every pixel: We hire experts, not order-takers. While we don't move by a rigid manual, you’ll have a cross-functional team of pros to brainstorm with and support your vision.
• You prioritize comfort over progress: We value honest, respectful conversations and a culture of accountability. Feedback is part of how we improve and move faster.
• You are not actively evolving your craft: This role requires curiosity and a willingness to experiment with new tools, formats, and ways of creating. If you prefer to stick to what you already know, this isn’t the right fit.