Digital Media Coordinator

This is a remote position.

The Digital Media Coordinator position will develop and execute digital media campaigns and develop and execute content strategy for PR by the Book.

Qualifications:

• Self-starter with initiative and creativity
  

• 3+ years of social media campaign development & execution
  

• Proactive problem solver that is solutions-oriented
  

• 2+ book industry experience
  

• Positive attitude/team player
  

• Proficiency in Social Media Applications: FB, Instagram, Twitter, LinkedIn, TikTok
  

• Proficiency in Canva, Adobe Creative Suite/Express, or similar creative design platforms 
  

• Proficiency with web and social media analytics
  

• Independently manages workflow
  

• Excellent communication skills, able to effectively communicate and manage clients
  

• Strong social media writing skills
  

• Social media advertising knowledge and skills strongly recommended
  

• Graphic design skills recommended 
  

Responsibilities:  

• Digital Media Campaign Execution - Develop strategy and execute social media campaigns - including content strategy, content generation, consultation, social media audit, and social media reporting
  

• Support traditional media campaigns through digital media platform content strategy and execution
  

• PR by the Book Content Management - Create strategy and content for PR by the Book digital media outreach for all digital media applications - Blog/Website/Twitter/ Facebook/Pinterest/LinkedIn/TikTok
  

• Attend client meetings.
  

• Manage social media analytics for PR by the Book and client campaigns
  

• Research newsworthy topics/events, angles, influencers, and digital media trends
  

• Manage the digital media intern
  

IT Qualifications (hardware/software/applications):

• Mobile phone
  

• High Speed Internet Connection (3 mb down and 1mb up)
  

• GoogleApps for Business (Gmail/Google docs/Spreadsheets/Presentations)
  

• Mac/PC basic skills
  

• CRM
  

Digital Media Coordinator Core Skills

• Good client and team communicator
  

• High-level social media knowledge
  

• Book Industry knowledge
  

• Exceptionally creative - strategy/content generation/social media applications
  

Autonomy

• Self-directed workflow within scope of work
  

• Proactively solve problems
  

• Adheres to company policy and procedures
  

• Delegates to intern as needed
  

Leadership

• Consistently establishes buy-in from team to solve client issues
  

• Can spot and resolve client/campaign issues relating to social media  
  

• Lead social media strategy sessions
  

• Vocal and active at team meetings and other company functions
  

• Mentors publicity team on social media knowledge/strategy
  

Client Confidence

• Inspires confidence and high level of trust with clients
  

• Needs no assistance at understanding and communicating client’s message via social media
  

PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns and digital media campaigns. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, virtual office and co-working options. Key book genres include: politics & religion, business, outdoors, food, children’s, parenting, lifestyle, self-help & fiction.