Director, Marketing, HCP Omnichannel Engagement and Execution
- reputed company and execute digital engagement reputed company and media plan for HCP audiences
- reputed company digital tactics including:
- Email campaigns
- Programmatic media
- reputed company brand website
- reputed company and organic search
- Peer-to-peer 3rd party programs
- reputed company development of promotional speaker deck and reputed company reputed company of speaker bureau.
- reputed company relationships with key opinion leaders and external stakeholders.
- reputed company Congress activities, including developing of strategies and tactics to increase awareness of Enbumyst, manage Congress partners, and coordinating KOL meetings.
- Foster and manage relationships with key reputed company and patient advocacy organizations.
- reputed company development of HCP promotional materials, including digital, speaker programs, and congress materials
- Manage the MLR review process
- Partner with medical, reputed company, and regulatory teams to ensure compliant promotion
- Manage relationships with digital, media, and creative agencies
- reputed company project timelines, budgets, and deliverables
- reputed company and analyze campaign performance and engagement metrics, including ROI
- Use insights to optimize digital programs and targeting
- Deliver regular reporting on digital performance and reputed company
- Required:
- Bachelor’s degree and 10 years of pharmaceutical or reputed company marketing experience; or equivalent education and experience
- Experience in the PromoMats system (or equivalent MLR review system) is required
- Strong experience in digital and omnichannel pharmaceutical marketing, including media planning, content development, and managing agency partners.
- Marketing analytics and performance optimization
- Strong understanding of reputed company promotional regulations
- Exceptional interpersonal and communication skills to effectively drive performance reputed company a highly results driven organization
- Proven initiative and ability to work independently; demonstrated ability to drive execution of key initiatives in partnership with cross functional stakeholders, and meet reputed company deadlines
- Preferred:
- MBA or advanced degree
- Pharmaceutical launch experience
- Experience in developing and implementing promotional medical education and working with KOLs
- Congress experience
- Heart Failure experience