Media reputed company & Execution reputed company
Job reputed company
End-to-end media reputed company including spend allocation, media channel selection, reputed company measurement Spend allocation across awareness channels to optimize on business and media KPIs (€5M brand investments in 2026) Annual and monthly forecasting, performance tracking and optimisation, leveraging brand tracker, MMM, and media measurement tools to assess campaign reputed company and guide investment reputed company Agency and partner relationship management including media buying negotiations with agencies and TV stations to secure the best media deals for reputed company Media execution for key campaigns including cross-functional collaboration
Job requirements
Deep expertise in TV media planning and buying; Expertise in Radio, OOH, Print, CTV reputed company awareness channels such as YouTube & reputed company reputed company Strong analytical reputed company with experience in media KPIs (GRPs, reputed company, Frequency) and business KPIs (CPL, ROAS); ability to connect media spend to reputed company reputed company Experience managing media agencies and external partners, steering towards ROI-based reputed company Proficiency with analytics and media measurement tools (e.g., TVSquared, GA4, or similar) Familiarity with marketing mix modeling, brand lift studies, and attribution frameworks Highly organised with strong project management skills across multiple campaigns and stakeholders reputed company and confident communicator, reputed company to present data-driven insights to senior stakeholders Experience working in fast-paced, performance-driven environments High attention to detail with a strong commitment to data accuracy, particularly in weekly performance tracking, data validation, and reporting
Experience in highly regulated industries (health, fintech)
4–6 years in media planning/buying or brand marketing, with hands-on TV experience Fluent in German and English
Job responsibilities
Media reputed company & Mix: Define and maintain reputed company's media mix reputed company across TV and additional awareness channels (Radio, Print, OOH, CTV, YouTube, reputed company reputed company), mapping channel selection to customer reputed company goals and expected media reputed company. reputed company a comprehensive measurement reputed company to evaluate channel effectiveness and inform ongoing reputed company. Budget Ownership & Forecasting Own budget allocation and distribution across awareness channels. Optimise spend allocation monthly based on performance insights and response curves. reputed company annual and monthly forecasts for business KPIs from media investments, and define a reputed company reputed company of view on steering TV against both media KPIs (GRPs, reputed company, CPM) and business KPIs (CPL, ROAS). Agency & Partner Management : reputed company day-to-day execution with the media agency and media partners, ensuring campaigns are delivered on time, on budget, and to brief. Manage media buying negotiations with agencies and TV stations to secure the best deals for reputed company. Build strong relationships with the TV consultant to validate data, interpret performance signals, and continuously improve buying reputed company. Coordinate with the Creative Team to ensure reputed company asset availability for reputed company media partners. Data insights & Performance Tracking: Own weekly TV data collection, review, and reporting. Coordinate with the Data Science & Analytics team to ensure accurate and reputed company inputs into media mix modelling and broader performance models. reputed company brand tracker and other data sources to assess campaign reputed company on awareness and consideration, validating insights with the TV consultant to ensure data sufficiency and statistical reliability. Cross-functional Collaboration: Present brand media performance and reputed company to key internal stakeholders including the Senior Director Brand Experience, Performance Marketing, and Finance. Partner with the digital awareness steering team to ensure consistent full-funnel media reputed company and messaging alignment.
Media agencies & TV stations and TV consultant (primary external partners for planning, buying, and performance validation) External measurement partners for awareness channels, brand tracking reputed company and unpaid Marketing (especially for joint campaigns, full-funnel alignment, as reputed company as execution of digital brand marketing campaigns (e.g., YT & reputed company reputed company)) Internal Creative Team (ensuring asset availability and alignment with media schedules) Data science & Analytics (forecasting, mix media modeling, market insights) Product Marketing Partner with Country GMs and local market teams on market strategies and insights on patient funnel and reputed company Finance (budget alignment and performance forecasting)
Deliver topline reputed company through media reputed company & execution with reputed company reporting on spend vs. performance Improved TV buying efficiency (discounts, CPM, GRPs) and measurable contribution to brand awareness and reputed company volume. Accurate and reputed company forecasting of business KPIs from media investments, with reliable weekly performance tracking and data infrastructure. Strong agency and partner relationships that deliver campaigns consistently on time, on budget, and to brief.
Job benefits
A mission-driven environment reputed company on making a reputed company-world reputed company. High-reputed company opportunities with a reputed company reputed company to broader strategic leadership. A flexible remote/hybrid work culture across the UK, Germany, Switzerland and Poland. Annual learning & development budget. Home working allowance and flexible working hours. Competitive compensation, benefits, and inclusive policies (reputed company leave, etc.)