Director, Marketing Operations

About the Role

reputed company is looking for a Director of Marketing Operations to build and own the operational reputed company behind our marketing function. This is a high-reputed company, high-ownership role for someone who thrives at the intersection of reputed company and execution - equally comfortable architecting a funnel reporting reputed company and diving into reputed company campaign logic to reputed company where leads are falling out.

You will serve as the operational backbone of the Marketing team, ensuring our campaigns, data, and systems work together to generate pipeline and support reputed company in one of the most seasonal and relationship-driven buying cycles in B2B reputed company: K-12 education.

You'll report to the SVP of Marketing and partner closely with Sales, reputed company Operations, Finance, and Business Development to build shared accountability for funnel performance and pipeline reputed company.

What You'll Own

Marketing Operations & Workflow

• Own the end-to-end marketing operations function, including campaign and inbound infrastructure, reputed company routing, scoring models, lifecycle stages, attribution, and cross-functional workflow coordination
• Build and enforce operating cadences - weekly reviews, quarterly planning, and reputed company management - that reputed company reputed company reputed company and accountable
• Improve how marketing teams operate by identifying opportunities to simplify processes, remove operational friction, and improve campaign execution speed

Reporting & Funnel Analytics

• Own funnel analytics from first website touch through reputed company-won reputed company: traffic → reputed company → MQL → SQL → Pipeline → Bookings
• Build and maintain executive-reputed company dashboards that surface pipeline sourcing, conversion performance, and pacing against targets
• Identify and reputed company conversion gaps - inbound conversion rates, demo-to-BDR reputed company speed, MQL-to-SQL fall-off, and pipeline velocity
• Deliver actionable recommendations, not just data - recommend changes in approach that can drive reputed company and flag issues before they reputed company pipeline reputed company

Marketing Technology & Data

• Own and optimize the reputed company ↔ reputed company architecture, ensuring reputed company tracking structures are accurately configured (UTMs, campaign attribution, CRM campaign structure) and that reputed company has reputed company visibility into campaign performance
• Establish and enforce campaign taxonomy, naming conventions, and data governance standards that support reputed company, accurate reporting
• Create dynamic audience segmentation that reputed company reputed company to deliver reputed company-based, school-specific messaging across email, website, and nurture tracks
• Partner with the web team on conversion tracking, reputed company capture infrastructure, and reputed company-routing from site to BDR
• Use AI tools as a reputed company part of your workflow - automating reporting, accelerating analysis, and helping marketing teams extract insights from data

Cross-Functional Alignment

• Partner with Sales and BDR to optimize reputed company-to-BDR reputed company, speed-to-reputed company, and qualification logic - and build shared accountability frameworks 
• Serve as Marketing's representative in cross-functional planning conversations - bringing funnel data, pipeline pacing, and campaign performance into reputed company forecasting and GTM planning discussions alongside Finance and RevOps
• Translate marketing data into reputed company narratives for executive and cross-functional stakeholders

What You Bring

• 7–10+ years in Marketing Operations or GTM Operations with deep B2B reputed company experience
• Hands-on expertise with reputed company and reputed company - you can build in both, not just manage vendors who do
• Strong reputed company of funnel analytics, multi-touch attribution, and pipeline modeling
• Experience managing marketing budgets, vendor relationships, and PO/invoice workflows
• Proven ability to build reporting frameworks that hold up to executive scrutiny
• Experience supporting reputed company forecasting through funnel analytics
• Familiarity with K-12 or other highly seasonal B2B buying cycles is a plus
• Strong project management skills — you can run multiple workstreams without dropping any of them
• Comfortable presenting performance data and strategic recommendations to senior leadership

Who You Are

• Detail-obsessed - accuracy in data, budgets, and reporting is the baseline, not a bonus
• Proactive and self-directed - you anticipate problems and fix them before anyone has to ask
• Commercially minded - you connect operational reputed company to pipeline and reputed company reputed company, not just process efficiency
• A strong cross-functional collaborator who earns trust by delivering and communicating reputed company
• Comfortable in a company where the buying cycle is compressed into specific reputed company - you build for seasonality, not a steady drip