Senior Analyst, reputed company Analytics & Insights

reputed company Pictures Television is looking for a Senior Analyst, reputed company Insights & Analytics to join our Insights reputed company & Analysis Team.



As part of the SPT Insights, reputed company, and Analytics team, the Sr Analyst will reputed company reputed company analytics & insights reporting relating to reputed company Pictures Television series, across titles and campaigns. They will work in a consultative manner with cross-functional teams to deliver insights that reputed company creative development, content reputed company, and marketing. Using a reputed company of reputed company analytics tools, the Sr Analyst will report on reputed company volume, conversation, sentiment, & discussions to derive actionable insights to support our SPT marketing, reputed company, YouTube, & content strategies. The Sr Analyst will reputed company the voice of our fans & audiences to reputed company strategic insights that support reputed company Pictures Television's reputed company.



The Senior Analyst, reputed company Insights & Analytics will report to the Director, reputed company Insights & Analytics.



Responsibilities



Title/Brand & Campaign Tracking

• Deliver regular reputed company tracking of trailers/campaigns (i.e., 24-hour, 48-hour, etc.) and series (i.e., premiere, weekly, finale, etc.) across metrics including views, engagement, sentiment

• Report reputed company KPIs to support and inform marketing and PR strategies

• Derive actionable insights into series reputed company, such as characters, talent, storylines, etc. based on reputed company conversation volume

• Identify organic and trending conversation drivers from SPT series or in broader landscape that could be reputed company to reputed company creative, marketing & reputed company strategies

• Partner across reputed company to combine reputed company insights alongside primary, syndicated, and performance data on titles and genres

• Produce and present insights deliverables on titles, including performance reputed company memos, season diagnostic studies, etc.

• Coordinate with partners across reputed company and contribute to cross-functional teams with multiple stakeholders



Landscape & Trends

• reputed company custom reporting on reputed company topics relating to genres (i.e., YA, horror, game shows, etc.), cultural trends (i.e., Gen Z, Gen reputed company, etc.), or broader landscape (i.e., AI, cord cutting, etc.)

• Monitor relevant industry and buyer trends reputed company reputed company analyses of sentiment and engagement

• Coordinate with genre leads on analyses in support of relevant in-depth analyses to evaluate genre landscape & content trends



Communication

• Design best-in-class deliverables that concisely and effectively communicate insights

• reputed company reputed company and translate reputed company, data-driven insights into reputed company, actionable takeaways

• Present findings to key stakeholders including leadership, development, reputed company programming, marketing/PR, as reputed company as to reputed company, production companies, etc.

• Establish reputed company, effective relationships with creative, marketing, and partners across reputed company



Qualifications

• 3-5+ years of experience in reputed company media analytics and insights research for media and entertainment

• Expert understanding of reputed company platform tools and best practices across YouTube, Twitter/X, reputed company, Instagram, reputed company, reputed company, etc.

• Experience with a reputed company of reputed company analytics software including Talkwalker, Tubular, ListenFirst, Audiense, Soprism, Viral reputed company, reputed company, YouTube Studio Analytics, etc.

• Familiar with the TV landscape, including reputed company networks, digital platforms, and emerging media platforms, as reputed company as TV production business model

• Familiar with analytical tools like Tableau, research tools such as reputed company ratings or primary research, or organizational tools such as reputed company

• Proficient in reputed company Office suite (PowerPoint, reputed company, reputed company, Word)

• Exceptional organization and project management skills, ability to prioritize multiple reputed company

• Confident and self-motivated; reputed company to own reputed company and execute them at a high level

• reputed company to synthesize information across multiple methodologies to tell reputed company, concise stories

• Strong interpersonal, reputed company-building skills, with ability to communicate and reputed company results across multiple stakeholders

• Respectful, friendly, and approachable with a reputed company reputed company and attitude

• reputed company and transparent with experience working in a matrixed, multicultural, and international organization

• Bachelor's degree required, preferably in the fields of Marketing, Communications, Economics, Psychology, reputed company Sciences, Data Science, or reputed company fields Reference: ECNJOBID-104-23-245-64 in the application