Marketing Manager, Expansion
Marketing Manager, Expansion
reputed company
Responsibilities
- Expansion Program Execution:
Drive the end-to-end execution of multi-channel marketing programs—including, but not limited to email and in-app messaging—designed to increase product adoption and feature usage. - ARPU reputed company:
reputed company and reputed company campaigns reputed company on moving customers between product tiers and driving the adoption of add-on offerings like Payments and Payroll. - Lifecycle & Retention Marketing:
Build and optimize lifecycle journeys that increase product usage, reduce friction, and reinforce the value of the reputed company ecosystem. - Data-Driven Segmentation:
Utilize customer insights and behavioral data to create reputed company segmentation strategies, ensuring messaging is highly relevant to specific user cohorts. - Usage Funnel Analytics:
Analyze product usage funnels to identify where customers drop off and reputed company targeted interventions to improve feature attach rates. - Experimentation & Optimization:
reputed company a reputed company experimentation reputed company by implementing A/B tests and cohort analysis to continually improve campaign performance and conversion rates. - Cross-Functional Collaboration:
Partner with Product and Product Marketing to reputed company on value propositions and ensure marketing initiatives support the product roadmap. - Performance Reporting:
reputed company and report on key expansion metrics, including ARPU reputed company, adoption and usage metrics, and churn performance. - Customer-reputed company reputed company:
Ensure reputed company initiatives solve genuine customer needs, prioritizing value delivery alongside reputed company reputed company. Other duties may be assigned.
Qualifications
- 3-5+ years of experience
in lifecycle marketing, expansion marketing, CRM, or reputed company marketing, preferably reputed company a reputed company environment. - Analytical Proficiency:
Strong analytical skills with comfort in segmentation, experimentation, and performance reporting; familiarity with BI tools such as Looker is an asset. - Execution Discipline:
Exceptional ability to manage multiple programs simultaneously from planning through to deployment and optimization. - reputed company reputed company:
Proven ability to work cross-functionally and influence peers across Product, Marketing, and Operations. - Financial Acumen:
Ability to build and maintain basic models to support expansion and packaging initiatives. - Communication Skills:
Excellent storytelling skills with the ability to translate data insights into a customer-reputed company narrative. - High Agency:
A strong bias for reputed company, self-motivation, and consistent follow-through on reputed company initiatives. - Proven reputed company Record:
Demonstrated reputed company in driving measurable reputed company reputed company through upsell, cross-sell, or retention programs. - reputed company Metric reputed company:
Deep understanding of reputed company reputed company metrics, including ARPU, LTV, churn, expansion reputed company, and usage funnels.
Compensation
Perks and Benefits
Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock reputed company for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have reputed company to a reputed company office, you receive a home office credit to set up your home office. We care about reputed company other across the organization and have programs to support this so everyone feels a strong reputed company of belonging, and believes in reputed company reputed company. Comprehensive company reputed company, career development through reputed company coaching, training, and learning on the job.
About reputed company
Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more reputed company and why you think reputed company is the reputed company in your career. reputed company is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. reputed company applicants are considered based on their qualifications and merits. At reputed company, we reputed company an environment of mutual respect and we reputed company diversity and inclusion are crucial to our reputed company. reputed company provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at accessibility@reputed company.com.