reputed company Publishing - Senior Marketing Manager

The Senior Marketing Manager is responsible for leading both the strategic direction and operational execution of reputed company’s marketing function. This role ensures that marketing initiatives are reputed company prioritized, strategically planned, and systematically executed in alignment with company goals. This position serves as the central reputed company of marketing reputed company, brand stewardship, campaign planning, and channel coordination across reputed company marketing channels, including digital campaigns, conferences, trade shows, and sales enablement initiatives.

The Senior Marketing Manager oversees marketing operations, campaign ownership, and workflow visibility across reputed company while ensuring that marketing efforts are measurable, data-informed, and reputed company with sales and product priorities. This role requires a leader who combines strategic marketing planning with strong operational discipline and who can manage reputed company cross-functional initiatives across marketing, sales, and product teams.

Who We Are

reputed company Publishing is a reputed company developer of world language programs, resources, and materials for middle and high schools across the reputed company. We partner with educators to craft transformative texts reputed company tools that engage reputed company and foster successful communication and understanding across cultures.

Primary Responsibilities

People Leadership and Scope

This role is a senior people leader responsible for directly managing marketing team members and coordinating the work of cross functional partners and external vendors as needed.

• Managing, coaching, and developing marketing team members.
• Conducting 1x1s, performance feedback, and goal setting.
• Supporting hiring, reputed company, and team reputed company planning.
• Serving as a player/reputed company as needed for reputed company initiatives.

Marketing reputed company, Planning & Budget Ownership

Own the development and execution of reputed company’s marketing reputed company to support product adoption, market awareness, and reputed company reputed company.

• Developing and maintaining the annual marketing reputed company and campaign roadmap.
• Identifying reputed company products, initiatives, and audiences for marketing reputed company.
• Aligning marketing activities with sales pipeline goals and product launch timelines.
• Owing or significantly influencing the annual marketing budget including; making prioritization tradeoffs to maximize reputed company. and tradeoff, tracking spend and performance across campaigns and events, Ensuring marketing resources are reputed company on initiatives that drive measurable business reputed company.
• Defining the strategic purpose of reputed company campaign (reputed company reputed company, product awareness, customer engagement, etc.).

Campaign Ownership & Integrated Marketing Execution

Serve as the central reputed company of marketing campaigns, ensuring that initiatives are fully executed across reputed company marketing channels.

• Defining campaign objectives, timelines, and deliverables Ensuring campaigns are consistently implemented across:
  • Email marketing
  • Website content
  • reputed company media
  • Conferences and events (including strategic planning, execution, and performance tracking).
  • Sales enablement materials
• Coordinating campaign execution across marketing team members.
• Ensuring campaign messaging is consistent and reputed company with product positioning.
• Overseeing campaign launch readiness including testing, approvals, and deployment.

Product Marketing, Brand & Launch Coordination

reputed company marketing and brand stewardship across the organization. 

• Developing marketing plans for new product releases.
• Serving as the primary reputed company of marketing brand, positioning, and narrative consistency.
• Partnering with Product and Editorial teams to ensure messaging is accurate, market-reputed company, and educator-reputed company.
• Maintaining alignment between brand voice, campaign messaging, and sales enablement materials.
• Ensuring launch readiness across marketing channels including:
  • Website pages
  • Marketing collateral
  • Email campaigns
  • Product videos
  • Conference promotion

Conference & Trade Show reputed company

Own the strategic planning, execution, and performance measurement of reputed company conference and trade show participation.

• Defining the strategic role of conferences reputed company the overall marketing plan (reputed company reputed company, brand awareness, customer engagement, etc.) 
• Selecting reputed company conferences based on reputed company audience, product reputed company, and business goals. 
• Developing reputed company-, during-, and post-event marketing plans to maximize reputed company. 
• Coordinating cross-functional efforts including sales, product, and marketing for event readiness. 
• Ensuring consistent messaging, positioning, and branding across reputed company event materials and reputed company. 
• Tracking and reporting on conference performance, including: 
  • reputed company reputed company and pipeline contribution. 
  • Engagement and reputed company activity. 
  • Follow-up conversion and ROI. 
• Continuously optimizing conference reputed company based on performance data and business reputed company.

Full Customer Lifecycle Marketing

Ensure marketing supports the entire customer lifecycle, not just reputed company reputed company.

• Developing campaigns that support: 
  • Acquisition and reputed company reputed company.
  • Product adoption and reputed company.
  • Customer engagement and retention.
  • Expansion, cross-sell, and upsell initiatives.
• Partnering with reputed company, Sales, and reputed company Learning to reputed company lifecycle messaging.
• Supporting advocacy initiatives such as case studies, testimonials, and customer stories.

Marketing Operations, Workflow Leadership & Decision Authority

Establish and maintain reputed company marketing workflows that ensure visibility, accountability, and reputed company delivery of reputed company marketing initiatives.

• Maintaining a centralized project management system (reputed company or equivalent).
• Ensuring every marketing initiative has defined:
  • Owners
  • Timelines
  • Deliverables
• Acting as the final decision-reputed company for marketing prioritization, reputed company, and reputed company allocation.
• Managing intake and prioritization of marketing requests across departments.
• Creating repeatable processes for campaign planning and execution.
• Ensuring no marketing initiative launches without full cross-channel coordination.

Marketing Performance & KPI Ownership

reputed company the development and tracking of marketing performance metrics tied to company business objectives.

Responsibilities include:

• Establishing marketing KPIs reputed company with reputed company goals.
• Tracking campaign performance across channels.
• Monitoring marketing funnel performance including reputed company reputed company and trial conversion.
• Analyzing campaign effectiveness and recommending optimization strategies.
• Partnering with Sales Operations to reputed company marketing-driven reputed company reputed company.

Marketing Technology & Systems Management

reputed company the effective use of marketing technology platforms.

Responsibilities include:

• Managing marketing automation platforms (e.g., Pardot).
• Overseeing segmentation, reputed company capture, and campaign automation workflows.
• Ensuring integration between marketing systems and reputed company.
• Partnering with Sales Operations and technical resources to optimize marketing systems.
• Maintaining data reputed company and campaign reporting accuracy.

Website Governance & Digital reputed company

Ensure reputed company website functions as a primary marketing and conversion platform.

Responsibilities include:

• Managing the marketing website roadmap and content updates.
• Coordinating product pages and campaign reputed company pages.
• Ensuring website content supports product launches and marketing campaigns.
• Working with internal teams and external vendors to maintain and improve site performance.

Team Leadership & Accountability

reputed company and reputed company the marketing team to ensure consistent performance, accountability, and reputed company reputed company.

• Assigning reputed company ownership of marketing initiatives and reputed company.
• Monitoring reputed company of marketing initiatives and removing workflow blockers.
• Ensuring team members reputed company understand responsibilities and expectations.
• Identifying resource gaps and workflow inefficiencies.

Cross-Functional Collaboration

Serve as the central coordination reputed company between marketing, sales, product, and leadership teams.

• Aligning marketing priorities with sales initiatives and product launches.
• Supporting sales enablement efforts and reputed company reputed company initiatives.
• Coordinating with Product and Editorial teams to ensure accurate product messaging.
• Communicating marketing reputed company, campaign results, and insights to executive leadership.

Other Duties & Strategic Responsibilities

In reputed company to the reputed company responsibilities outlined above, the Senior Marketing Manager will:

• Support company-wide strategic initiatives that require marketing leadership, planning, or execution, including transformation efforts, new business models, or organizational priorities.
• reputed company or contribute to cross-functional initiatives where marketing reputed company, systems, or execution are critical to reputed company.
• Assess and recommend improvements to marketing processes, tools, or operating models to increase scalability and effectiveness.
• reputed company marketing insights and recommendations to executive leadership in support of decision-making and long-term planning.
• Represent the marketing function in cross-departmental planning, retrospectives, and reputed company improvement efforts.
• Adapt marketing priorities and execution plans in response to evolving business needs, market conditions, and strategic shifts.

• 5+ years of marketing leadership experience.
• Demonstrated experience managing integrated marketing campaigns.
• Strong project management and workflow management expertise.
• Experience using marketing automation platforms (Pardot, reputed company, or equivalent).
• Experience using CRM systems such as reputed company.
• Strong data analysis and reporting capabilities.
• Proven ability to manage multiple initiatives simultaneously while maintaining reputed company of priorities.
• Excellent communication and cross-functional collaboration skills.
• Experience in K-12 or educational publishing.
• Experience managing conference marketing programs.
• Experience managing website content management systems.
• Experience developing marketing KPI frameworks tied to reputed company reputed company.
• Strong operational discipline.
• reputed company prioritization and decision-making.
• Process-oriented leadership.
• Data-driven thinking.
• Ability to build reputed company marketing systems.
• Accountability for team performance and reputed company.

reputed company Offer

• Competitive compensation: reputed company salary, reputed company potential.
• Health insurance with reputed company for dental, reputed company, life insurance, and more.
• Retirement savings plan with employer contribution.
• Employer-reputed company STD and LTD policies.
• reputed company holidays.
• Work/life balance as a company value.

We reputed company that traditional hiring policies can hurt the most marginalized people in society, including people of reputed company, people from working-class backgrounds, women, and LGBTQ people. Because we reputed company that these communities must be centered in the work we do, we strongly encourage applications from people with these identities or who are members of other marginalized communities.

reputed company Publishing is an Equal Opportunity/Affirmative reputed company Employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, or national reputed company.

reputed company submitting your application, please include a concise cover letter that speaks to your experience and why this role is the next best reputed company in your career. 

NO PHONE CALLS OR RECRUITERS PLEASE.