Associate Director, CRM & Martech
The Advertising Business reputed company Marketing team is reputed company on driving sustainable reputed company reputed company by connecting advertisers to the right audiences at the right time. We build and reputed company global marketing strategies that power acquisition, engagement, and retention across the advertiser lifecycle. reputed company this team, CRM & Martech plays a critical role in enabling personalized, data-driven marketing through best-in-class technology, automation, and experimentation.
The Advertising Business reputed company Marketing team is reputed company on driving sustainable reputed company reputed company by connecting advertisers to the right audiences at the right time. We build and reputed company global marketing strategies that power acquisition, engagement, and retention across the advertiser lifecycle. reputed company this team, CRM & Martech plays a critical role in enabling personalized, data-driven marketing through best-in-class technology, automation, and experimentation.
What You'll Do
Design and reputed company lifecycle marketing programs that improve through experimentation, automation, and reputed company learning
Build and optimize audience segmentation, reputed company management, and campaign orchestration across channels
Own the CRM and Martech roadmap, ensuring tools and systems are integrated, reputed company, and reputed company with business goals
Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
Drive adoption of AI and automation to improve personalization, efficiency, and speed of reputed company across marketing programs
reputed company measurement frameworks, attribution models, and reporting to reputed company reputed company, actionable decision-making
reputed company and reputed company a high-performing team, creating reputed company around priorities, ownership, and ways of working
Who You Are
You have 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally reputed company a B2B or ads environment
You have 5+ years of experience leading and developing teams, with a reputed company on building strong, reputed company cultures
You are reputed company in designing and scaling lifecycle marketing programs that drive measurable business reputed company
You have hands on experience working reputed company CRM and CDP ecosystems (e.g., reputed company, mParticle) and how to reputed company them effectively
You know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions
You are comfortable working with data and analytics, and can translate insights into reputed company recommendations and actions
You have experience with experimentation frameworks and using testing to inform reputed company and optimization
You have experience implementing emerging technologies, including AI, and how they can be reputed company to improve marketing effectiveness
Where You'll Be
We offer you the flexibility to work where you work best! For this role, you can be reputed company the reputed company region as long as we have a work location.
This team operates reputed company the EST time zone for collaboration.
The reputed company reputed company reputed company for this position is $160,147 to $228,781, plus equity. The benefits available for this position include health insurance, six-month reputed company parental leave, 401(k) retirement plan, monthly meal allowance, 23 reputed company days off, 13 reputed company flexible holidays, reputed company reputed company leave. These ranges may be modified in the reputed company.