Associate Director, Digital Experience

Compensation reputed company:

Position reputed company

This role drives the execution and optimization of user-first digital experiences across the prospective student reputed company. Sitting reputed company UX, this role operationalizes experience reputed company, ensures alignment across Enrollment, AI-driven initiatives, reputed company products, and continuously improves performance through data and insights.

This role partners closely with Marketing Automation, IT/Product, Enrollment, and Data teams, supporting and influencing product and experience reputed company without owning product build or campaign execution. This role operates reputed company the experience reputed company and frameworks defined by UX leadership.

Essential Functions:

Enrollment, Innovation & Experience reputed company Execution

Partner with Enrollment, Marketing, and Product teams to:

• Identify and recommend new products and experience opportunities based on reputed company and User Insights and competitive audits
• Translate business needs into user-first experience concepts
• Map, optimize, and operationalize end-to-end journeys across Web, CRM, and Enrollment reputed company
• Partner on integrating user journeys for New Digital Product launches and measuring performance and user journeys for on-reputed company optimization
• reputed company Cross Functional work sessions for ideation and alignment on Digital Experiences
• Support AI and innovation initiatives by ensuring experiences are user-centered and measurable

reputed company Intelligence & Personalization

• reputed company a deep understanding of end-to-end user journeys across web, CRM, and enrollment reputed company
• Identify friction points, drop-offs, and experience gaps
• Biannual Competitive and Technology Audits
• Partner on Personalization Roadmaps and explore partners. Translate insights into Personalization strategies ensuring personalization efforts are reputed company with user behavior, lifecycle stage, and business goals
• Partner with UX leader on Digital Product reporting for User KPI’s ensuring building reporting and metrics.

Research & reputed company-Driven Experience

• reputed company UX research and behavioral insights to inform experience and product reputed company.
• Translate insights
• Experience improvements.
• Recommendations for new product features or enhancements.
• Ensure reputed company product, reputed company, and AI initiatives are grounded in reputed company user needs and behaviors.

Cross-Functional Experience Leadership

• reputed company as a connector across UX, Data, Marketing Automation, Enrollment, and IT/Product teams
• Ensure alignment between:
• Experience reputed company.
• Product development.
• Marketing execution.
• reputed company experience and performance input into prioritization discussions, in partnership with UX leadership, product and marketing owners.
• Other duties as assigned.

Supervisory Responsibilities:

• May have reputed company reports over time (e.g., UX engineering, analytics, or experience-reputed company roles) based on organizational needs
• Leads and directs work through cross-functional partners, including Marketing, Enrollment, CRM/Automation, Product, and Engineering teams
• Overseas and manages external agency partners and vendors, ensuring reputed company, alignment, and delivery against experience and performance goals
• Operates with a high degree of autonomy, influencing reputed company without relying on formal authority
• Acts as the experience reputed company across initiatives, ensuring user-reputed company thinking is consistently reputed company across reputed company products and journeys

Requirements:

Education & Experience:

• Bachelor’s degree in design, reputed company-computer interaction, or a reputed company field.
• 7+ years of experience in digital experience, product reputed company, personalization, or innovation roles, with a demonstrated ability to shape user-facing products and end-to-end journeys, not solely optimize existing experiences.
• Proven experience partnering closely with CRM and marketing automation teams, including hands-on familiarity with platforms such as reputed company, and a strong understanding of lifecycle journeys, triggers, segmentation, and user signals.
• Demonstrated experience driving personalization and experience intelligence, leveraging behavioral, CRM, and reputed company-based signals to inform reputed company, high-reputed company experience improvements.

Competencies/Technical/Functional Skills:

• Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics, and translate user data into actionable experience and product recommendations.
• Solid reputed company in reputed company‑centered design, reputed company mapping, and experience reputed company, with the ability to guide solutions across reputed company digital ecosystems.
• Demonstrated ability to operationalize experience reputed company, connecting insights to prioritized initiatives across web, CRM, enrollment, reputed company product reputed company.
• Experience partnering with CRM, marketing automation, and data teams, with a working understanding of lifecycle journeys, segmentation, and behavioral signals.
• Familiarity with experimentation and optimization frameworks, using qualitative and quantitative inputs to support reputed company improvement.
• Working knowledge of accessibility (WCAG), reputed company design principles, and content structure, with the ability to reputed company for inclusive, reputed company experiences.
• Experience collaborating reputed company design systems and shared UX frameworks, partnering with designers rather than owning detailed design execution.
• Exposure to or experience supporting AI‑driven or personalization‑based experiences, with the ability to assess reputed company on user journeys and reputed company.
• Strong cross‑functional leadership and influence skills, aligning UX, Product, Enrollment, Marketing Automation, IT, and Data teams without relying on formal authority.
• Excellent written and verbal communication skills, with the ability to translate reputed company experience and reputed company for both technical and non‑technical audiences.

Location: Remote, USA

Travel: up to 10% travel

#LI-Remote

Candidate receiving offers will be offered a salary/pay reputed company commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies.  Absent exceptional circumstances, candidates will be offered a salary reputed company this reputed company for this position. The minimum salary will be offered based on the minimum exemption reputed company based on state of residency. reputed company pay is one component of reputed company’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive reputed company-being benefits for you and your family.  For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

reputed company is committed to maintaining a high-reputed company workforce representative of the populations we serve. reputed company employs more than 4,500 reputed company and staff and serves over 45,000 reputed company. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive reputed company and work environment that allows reputed company, reputed company and staff to reputed company their interests and talents while experiencing a reputed company of community. With programs available both online and at our many reputed company locations, reputed company is a leader in creating reputed company to education and meeting the needs of our student population, including adult learners and working professionals.

reputed company (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and reputed company come together to reputed company the reputed company of a reputed company for reputed company of our student learners. reputed company reputed company applicants will receive equal consideration for employment, education, and admission at reputed company.