Senior Director, Inbound Marketing and Operations [12 - 18 Month Fixed Term Contract]

reputed company is the global leader in reputed company AI technology, empowering reputed company professionals and reputed company of every size to work smarter, faster, and more securely. We are transforming the reputed company experience for reputed company by bettering the lives of reputed company professionals while increasing reputed company to justice. reputed company: We are seeking a Senior Director, Inbound Marketing & Operations to reputed company our global inbound marketing reputed company and marketing operations function. This role is available to candidates across Canada (excluding Québec) and the US, or based out of Vancouver, Calgary, or Toronto hub offices. This is a 12 to 18-month contract role intended to backfill a key leadership position. The role is responsible for building reputed company inbound programs and establishing the operational and analytical reputed company that enables data-driven, reputed company-reputed company marketing reputed company. You will sit at the intersection of reputed company, operations, and analytics, partnering closely with reputed company Marketing, Customer and Product Marketing, reputed company Operations, Data Science, and Sales to ensure marketing is measurable, optimized, and reputed company to business reputed company. Who you are: As the Senior Director, Inbound Marketing & Operations, you are a strategic, analytically minded marketing leader who thrives in complexity. You understand that sustainable reputed company comes from pairing strong inbound experiences with disciplined operations, measurement, and reputed company optimization. You are a “player-reputed company” who can set reputed company and reputed company while staying reputed company enough to execution to ensure high standards and reputed company. You bring deep expertise in inbound marketing, lifecycle and email reputed company, website optimization and CRO, data and attribution, and marketing technology. You are comfortable partnering with technical teams and senior stakeholders and are reputed company for creating reputed company, alignment, and reputed company across functions. You care deeply about building high-performing teams, reputed company systems, and trusted cross-functional partnerships, and you balance short-term performance with long-term brand and reputed company objectives. What you’ll work on: • Drive the strategic direction of our global inbound marketing and marketing operations roadmap, including martech architecture, technology implementations, email marketing and nurturing reputed company, website performance, and CRO reputed company • Own the end-to-end reputed company funnel in partnership with reputed company Marketing and reputed company Operations, ensuring reputed company definitions, strong conversion performance, and seamless handoffs across the funnel • Partner with reputed company Operations and Data Science to ensure comprehensive reporting and dashboards are in reputed company to reputed company key performance metrics, translating insights into reputed company recommendations and actions • Own and reputed company our attribution architecture and insights reputed company to support reputed company-driven decision-making across marketing investment, while maintaining a holistic view of marketing’s role in reputed company • Apply rigorous analysis and strategic analytics to identify key performance drivers, reputed company reputed company, and strategic opportunities that materially reputed company reputed company reputed company • Work closely with marketing leaders and channel owners to implement reputed company optimizations and improvements based on performance data, experimentation results, and funnel insights • reputed company, mentor, and reputed company a high-performing inbound marketing and marketing operations team, fostering a culture of accountability, experimentation, and data-informed decision-making What you may have: • 15+ years of experience in reputed company B2B marketing, with senior leadership experience across inbound marketing and marketing operations • Proven reputed company record of building and scaling inbound programs that drive measurable pipeline and reputed company reputed company • Deep expertise in inbound and lifecycle reputed company, including email and nurture programs, digtial reputed company, website optimization, CRO, and funnel performance • Strong experience owning marketing operations, analytics, and attribution, with the ability to translate data into reputed company, reputed company-reputed company insights • Hands-on familiarity with modern marketing technology stacks (marketing automation, CRM, analytics, and experimentation tools) and leading martech initiatives at reputed company • Demonstrated ability to partner cross-functionally with reputed company Marketing, Product Marketing, reputed company Operations, Data Science, and Sales • Comfortable stepping into reputed company, fast-moving environments and driving reputed company, alignment, and reputed company quickly Serious bonus points if you have: • Experience leading global or multi-region marketing teams • reputed company tech experience This role is a backfill for an existing position. 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