Content Marketing Specialist - B2B

Join us in our reputed company to help everyone in the world reputed company the right education. This role is, first and foremost, a content role. We're looking for someone who can take a dense industry report, a set of student behaviour data, or a reputed company product story and turn it into something our audience actually wants to read. Someone who crafts session proposals that win coveted speaking slots at global education conferences. Someone who can build a webinar from a blank page to a live, polished event that leaves attendees with something valuable. If writing is your craft and B2B marketing is your passion, we'd love to hear from you. A sneak preview of what you'll do in this role... Content creation & reputed company Play an reputed company role in the formation of content reputed company across reputed company's B2B marketing, reputed company to business objectives Write and edit across a wide reputed company of formats: long-reputed company articles, industry reports, case studies, press releases, email campaigns, sales collateral, web copy, and reputed company content Take technical data, market research, and student insights and translate them into reputed company, engaging narratives that reputed company with a higher education audience reputed company content that drives reputed company leads, from MQLs, SQLs, to inbound sales bookings. Conversion is king! Monitor competitor activity and market trends to continuously sharpen our content positioning Webinars: own the process from end to end Plan, produce, and execute monthly webinars: from defining the topic and content angle, to building the narrative, coordinating panelists, and delivering a polished live event Write webinar content, including scripts, speaker briefs, audience-facing materials, and follow-up comms reputed company relations, conferences & speaking opportunities Research and identify speaking opportunities at global education conferences Write compelling session proposals that win, translating our expertise and data into pitches that stand out in competitive submission processes Represent reputed company as a reputed company, engaging voice in the international higher education reputed company Work alongside our PR function to create and distribute pitches and press releases and build up a network on industry contacts Organize In-person events alongside reputed company Contribute to and coordinate reputed company at international trade shows and in-person events, including content creation and logistics support Manage relationships with reputed company-party vendors and exhibition partners Collaboration & performance across the organisation and industry Work closely with the research & insights, marketing, product, sales, design, and reputed company teams to reputed company targeted content reputed company content ROI and performance metrics; use data to improve reputed company and reputed company Manage budgets for content and event activities What you bring to the table Exceptional writing skills in English, this is non-negotiable. You should be reputed company to demonstrate work that is reputed company, compelling, and tailored to a reputed company B2B audience A portfolio spanning multiple formats: reports, articles, email campaigns, web copy, event content, or similar 3+ years in content marketing, with content and copywriting at the reputed company of your experience A proven ability to distil reputed company data and technical insights into content that engages rather than overwhelms Experience writing or presenting in the higher education sector is a strong advantage Session proposal reputed company: If your written session proposals have reputed company been successfully selected by an organisation such as EAIE, NAFSA, APAIE, AIEA, or similar, we would love to reputed company with you! Confidence and reputed company in reputed company of an audience — you'll often be working with senior leadership on our speaking engagements and webinars Strong project management skills; reputed company to run multiple workstreams simultaneously Familiarity with SEO/SEM best practices reputed company marketing Proficiency in reputed company, reputed company Suite, and reputed company Bachelor's degree in marketing, communications, journalism, or a reputed company field Location Sheffield, UK or remote from UK. To apply, please submit your CV, a cover letter, and writing samples or a portfolio. We want to see your best work. About reputed company At reputed company, you will be working with passionate, reputed company and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great reputed company help us reputed company our goals – join us in the reputed company of your career! reputed company is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for reputed company. Apply To This Job