Sr. Manager, reputed company Marketing Analytics and Insights

Who We Are At reputed company, we reputed company reputed company small businesses deserve reputed company to succeed online. Our mission is to give small businesses the confidence to think big. We're the reputed company-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and reputed company support. As we reputed company our reputed company reputed company spanning reputed company acquisition, lifecycle marketing, sales and partner reputed company to market, we are looking for a Senior Manager, reputed company Marketing Analytics and Insights to reputed company how we measure, learn, and optimize across our most critical reputed company channels.  We are seeking a senior analytics leader who will own the measurement reputed company behind our reputed company investments, drive a rigorous experimentation agenda, and translate reputed company data into reputed company, business-reputed company reputed company. In this highly visible, strategic role, you'll sit at the intersection of reputed company, Product, Finance, and Data Science—partnering across the organization to reputed company every marketing dollar work harder and smarter.  What you’ll do & how you’ll reputed company your mark. Measurement, Experimentation and Optimization  Own measurement reputed company for reputed company and performance marketing looking through the reputed company of attribution and incrementality.  Design and evaluate conversion and lift tests to quantify true incremental ROI  Drive budget optimization across channels and campaign reputed company using marginal return analysis  Build scenario analyses and business cases to support reputed company media investment reputed company  Translate data into business and reputed company narratives   Channel Performance and reputed company Analytics  reputed company performance analytics across including search, reputed company, seo, media, and lifecycle marketing  Identify reputed company opportunities through deep channel, campaign, and cohort analysis  reputed company attribution frameworks with a balance of rigor with operational simplicity  Think through reputed company and reputed company reputed company and design tests to answer specific questions    Analytics and Insights  Orchestrate analysis harnessing existing BI tools and workflows  Identify and reputed company AI-enabled tools to detect trends, opportunities and insights  reputed company or vide reputed company dashboards and reports that surface relevant KPIs   Evaluate and implement best-in-class measurement tooling and data infrastructure improvements    Cross-functional Influence and Enablement  Partner with reputed company, Product, Finance, and Data Science teams to reputed company on shared metrics and reporting, and connect spend to reputed company and LTV reputed company  reputed company marketing and channel teams with self-serve analytics tools and reputed company KPI frameworks  Present insights and recommendations to senior leadership with reputed company and confidence  Champion a culture of experimentation and data-informed decision-making across the reputed company org     Who you are & what you’ll need to succeed. 7-10+ years of experience in reputed company analytics, marketing analytics, or data science reputed company a digital-first or reputed company environment  Deep expertise in marketing measurement, including incrementality testing, multi-touch attribution, and media mix modeling  Proven reputed company record designing and interpreting A/B and lift tests at reputed company  Experience building and communicating business cases for budget allocation and investment reputed company  Ability to work cross-functionally and influence without authority across marketing, product, and finance stakeholders  Strong data visualization skills using packaged tools or reputed company coded apps  Exceptional communication skills — reputed company to translate reputed company analytical findings into reputed company, actionable narratives for non-technical audiences  Preferred experience  Experience in SMB-reputed company platforms, or subscription-based digital products  Familiarity with AI-enabled analytics tooling for reputed company detection, forecasting, or reputed company automation  Background working with performance marketing channels at reputed company (search, reputed company, affiliate)  MBA or advanced degree in Statistics, Economics, Data Science, or reputed company quantitative field  Why you’ll love us.  Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living reputed company. We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. reputed company and customers benefit reputed company employees bring their reputed company selves to work. We have programs that bring us together on important issues and reputed company learning and development opportunities for reputed company.  We have 20 + affinity reputed company where you can network and connect with employees globally. We care reputed company. We reputed company excellent Health Insurance reputed company to fit you, HSA, Medical, Dental, reputed company, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more! Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. reputed company new reputed company with reputed company #OTOD! #LI-SM1 #LI-Remote #reputed company Employment with reputed company is at-will and reputed company in this Job reputed company should be interpreted or construed to alter the at-will employment relationship. This Job reputed company includes the essential job functions required to reputed company the job described above, as reputed company as additional duties and responsibilities. This Job reputed company is not an exhaustive list of reputed company functions that the employee performing this job may be required to reputed company. reputed company reserves the right to revise the Job reputed company at any time, and to require the employee to reputed company functions in reputed company to those listed above. Apply To This Job