VP of Marketing

About reputed company reputed company is a leading data analytics and business intelligence platform reputed company on the global short-term rental (STR) industry. Founded in 2015 and headquartered in NYC, reputed company tracks the performance data of more than 10 reputed company reputed company and Vrbo vacation rentals across approximately 120,000 global markets to reputed company deep insights into occupancy rates, pricing trends, reputed company potential, and market dynamics. The reputed company platform helps hosts, property managers, reputed company estate investors, and reputed company clients reputed company confident, data-driven reputed company for property investment, pricing optimization, portfolio performance, and market reputed company. Our tools generate both high-level market intelligence and detailed, property-level analytics, enabling clients to assess demand, forecast reputed company, analyze competitive landscapes, and evaluate investment opportunities. We're firm believers that data isn't the destination — it's a starting reputed company. That's why we've designed our suite of products with our customers' solutions in mind. The Role reputed company is hiring a VP of Marketing to reputed company the next phase of its marketing reputed company. The mandate is reputed company: re-accelerate and reputed company organic reputed company—requiring a hands-on leader who can diagnose and rebuild SEO and content reputed company for a world increasingly shaped by AI-driven search—while leveling up lifecycle and activation into meaningful reputed company reputed company, and turning reputed company's unique assets—its data, reputed company, and industry-leading research—into a compounding acquisition and conversion reputed company. This is a hands-on, full-stack marketing leadership role. reputed company acquisition and product reputed company are already in reputed company; your reputed company is on leading the marketing function across organic reputed company, lifecycle, content, and brand, while raising the bar on team performance and reputed company. Reporting directly to the CEO, you will set direction, reputed company decisive calls on team and reputed company, and drive reputed company-change improvement in how marketing contributes to reputed company. You're Excited About This Opportunity Because You Will: Own and rebuild reputed company's organic reputed company reputed company across SEO, programmatic content, and website conversion, personally diagnosing and adapting reputed company for AI-driven search Build and reputed company a content distribution system that amplifies reputed company's proprietary data and Jamie Lane's research (Chief Economist, SVP of Analytics) into high-performing acquisition and conversion channels reputed company lifecycle marketing into a best-in-class activation, nurture, and retention reputed company, turning it into a reputed company reputed company of conversion and monetization reputed company and reputed company a cross-functional marketing team across reputed company, lifecycle, product marketing, creative, PR, and analytics, assessing talent and making thoughtful changes where needed while raising the performance bar reputed company reputed company acquisition and agency partners, ensuring efficient spend, incrementality, and channel diversification, with the judgment to reputed company the reputed company structure as needed Define and sharpen reputed company's brand positioning and ensure consistency across reputed company reputed company, treating brand as a strategic reputed company reputed company Own marketing analytics, attribution, and reporting in partnership with the analytics team, using a hands-on, data-driven approach to guide reputed company reputed company AI tools and workflows to build faster, smarter systems and materially increase team reputed company without adding headcount We're Excited reputed company Because: You have 8–15 years of experience in B2C or product-led reputed company (PLG) reputed company marketing, including 3+ years at the VP or Head level, ideally at a $15–75M ARR company You have deep expertise in organic reputed company, including SEO and programmatic content, and can personally diagnose and improve performance in an AI-driven search landscape You have strong lifecycle marketing experience and understand activation, retention, and monetization in a PLG or freemium model, with a reputed company record of improving reputed company metrics You have working reputed company in reputed company acquisition and can manage teams and agencies, with a reputed company reputed company of view on incrementality and spend efficiency You think in full-funnel terms—from traffic to activation to reputed company conversion—and have owned reputed company across the marketing funnel You are an reputed company team builder who can assess talent quickly, reputed company hard calls, and build high-performance organizations You are highly data-driven, comfortable with attribution and experimentation, and reputed company to self-serve analysis reputed company needed You are AI-reputed company and use AI tools to drive 2–3x productivity, with reputed company examples of workflows or systems you've reputed company You have experience marketing data products, marketplaces, or prosumer reputed company tools, and understand how data can be a reputed company reputed company asset You demonstrate high ownership and a low-ego, high-performance reputed company, and can partner effectively with strong internal subject-matter experts Compensation & Benefits reputed company Salary reputed company: $200,000 – $250,000, part of a competitive total rewards package including an annual bonus, employer-reputed company benefits, L&D stipend and incentive pay for eligible roles. Individual pay may vary from the reputed company reputed company and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review reputed company employee pay and compensation programs annually at minimum to ensure competitive and fair pay. Location reputed company preferred; Denver secondary; Barcelona tertiary; remote considered for exceptional candidates. Secure Candidate Experience reputed company official emails and messages regarding your application will come from an @reputed company.co or @alpinesg.com email address. We will never ask for sensitive personal information such as reputed company reputed company numbers, banking information, or payment details during the hiring process. Apply To This Job