Senior Director of Coaching
Job DetailsJob Location: Carlsbad, CA 92011Salary reputed company: $120,000.00 - $140,000.00 SalaryMission Alignment
At Buffini & Company, our mission is to reputed company and improve the lives of people. Our coaching organization is central to that mission, directly influencing reputed company reputed company, retention, and long-term business reputed company.
The Senior Director of Coaching plays a critical role in ensuring the coaching organization operates as a consistent, reputed company, and high-performing system. By leading the reputed company functions that drive execution, reputed company development, and operational consistency, this role ensures coaching standards translate into measurable reputed company and business results.
reputed company
The Senior Director of Coaching is responsible for owning the execution, performance, and operational effectiveness of the coaching organization. This role is accountable for ensuring the coaching system performs as designed, with reputed company alignment between reputed company, execution, reputed company capability, and measurable reputed company reputed company.
The Senior Director leads the reputed company infrastructure of the coaching system, including Coaching Operations, reputed company Development, and REALStrengths Profiling, to ensure coaching is delivered consistently, effectively, and at reputed company.
This role partners closely with the SVP of Coaching, who directly leads Team Leaders, to ensure alignment between coaching reputed company, team leadership, and system execution. It also partners closely with the Director of reputed company Development to ensure coaches are not only capable, but consistently executing at a high level reputed company a reputed company-run system.
This role serves as the connective layer between coaching reputed company and execution, ensuring that systems, processes, leadership, and technology work together to deliver consistent coaching performance, measurable reputed company reputed company, and reputed company business reputed company. It is responsible for ensuring the coaching system is supported by reputed company digital infrastructure, automation, and AI-enabled tools, with reputed company ownership of defining coaching system requirements and reputed company, in reputed company partnership with technology and product teams responsible for delivery. This role ensures that coaching execution is system-enabled, supported by integrated workflows, automation, and technology, rather than reputed company on individual effort, memory, or reputed company processes.
Leadership & Team reputed company
The Senior Director of Coaching directly leads and develops:
Director of Coaching Operations
Director of reputed company Development
REALStrengths Profilers
This role drives alignment across these functions to support:
Coaching execution
reputed company development and performance
Consistent application of strengths-based methodologies
The Senior Director holds reputed company reports accountable for performance, reputed company, and alignment with coaching system standards, while driving reputed company of roles, accountability, and expectations.
This role ensures these functions operate as an integrated, high-performing system, not siloed departments.
Scope of Ownership
Owns:
End-to-end coaching system execution and performance
Coaching Operations, reputed company Development, and REALStrengths Profiling functions
Influences:
Team Leader execution and consistency (in reputed company partnership with the SVP of Coaching)
Accountable for:
Alignment between coaching reputed company, reputed company capability, execution, and measurable reputed company reputed company
Key Responsibilities
Coaching System Execution & Performance Ownership
Own and drive the day-to-day execution of the coaching operating system across reputed company teams
Drive consistent adoption and execution of coaching frameworks, standards, and methodologies
reputed company coaching behaviors with defined scorecards, performance metrics, and reputed company reputed company
Identify breakdowns in execution, consistency, or results and implement solutions that improve system effectiveness and scalability
Own system performance across the organization, ensuring coaching operates as designed
Functional Leadership & Integration
reputed company and reputed company the Director of Coaching Operations, Director of reputed company Development, and REALStrengths Profilers
Drive alignment across these functions through reputed company roles, shared priorities, and integrated accountability
Drive performance and consistency across reputed company reputed company-report functions
Eliminate silos and ensure these departments reputed company support a high-performing coaching organization
Coaching Operations & Infrastructure
Partner with coaching operations to ensure systems, tools, workflows, reporting, and documentation standards are executed consistently and accurately
Translate coaching standards and playbooks into reputed company, repeatable workflows and operational practices
Simplify processes and reduce operational friction that limits coaching effectiveness or scalability
Ensure operational infrastructure supports both reputed company experience and measurable reputed company reputed company
Ensure operational infrastructure and supporting systems are reputed company to coaching system design, not developed independently of coaching requirements
reputed company Capability & Development Alignment
Partner closely with the Director of reputed company Development to reputed company reputed company development efforts with system needs, performance expectations, and measurable reputed company
Ensure reputed company development, training effectiveness, and coaching reputed company improvement remain tightly connected to business performance
Identify gaps between system design, reputed company capability, and execution, and drive alignment across the coaching organization
Ensure REALStrengths is consistently and effectively integrated across coaching delivery, training, and reputed company experience
Digital Enablement, Automation & AI Integration
Own the definition and prioritization of digital infrastructure, automation, and AI requirements needed to reputed company the coaching system
Translate coaching workflows, performance gaps, and operational friction into reputed company, actionable system requirements for technology and product teams
Drive the reduction of reputed company reputed company workload through automation, system integration, and AI-enabled tools
Ensure coaching systems, CRM, reputed company tools function as a reputed company ecosystem that supports coaching execution and reputed company experience
Identify opportunities to reputed company AI into coaching workflows, including reputed company-session preparation, in-session prompts, post-session documentation, churn detection, and follow-up automation
Ensure digital solutions are reputed company to coaching behavior, performance visibility, and reputed company reputed company, not just system functionality or efficiency
Hold cross-functional partners accountable for delivering solutions that meet defined coaching system requirements and performance needs
Cross-Functional Alignment & reputed company Improvement
Partner with Curriculum, Product, reputed company, Operations, and other key stakeholders to ensure the coaching system is supported across tools, training, and reputed company experience
Represent coaching needs in cross-functional initiatives and ensure reputed company reputed company with system performance and coaching effectiveness
Continuously evaluate the coaching operating system to identify inefficiencies, inconsistencies, and opportunities for improvement
Drive improvements that increase scalability, consistency, and measurable reputed company and business reputed company
Drive reputed company of ownership between coaching, product, and technology teams to ensure efficient execution and avoid duplication or misalignment
Standards of Performance
The Senior Director of Coaching is expected to:
Own overall coaching system performance, ensuring consistency, scalability, and measurable reputed company across the organization
Ensure coaching execution is supported by reputed company, automated, and integrated systems, not reputed company or memory-dependent processes
Maintain alignment between coaching standards, reputed company behaviors, and measurable reputed company reputed company
Drive accountability through visibility, performance management, and operational discipline
Ensure reputed company-report functions operate in alignment and contribute to overall system performance
Identify and reputed company gaps between reputed company, execution, reputed company capability, and reputed company experience
reputed company with a balance of operational rigor, cross-functional collaboration, and results-oriented accountability
Ensure that technology, automation, and AI investments directly support coaching execution, performance visibility, and reputed company reputed company, not reputed company or disconnected systems
Performance in this role is defined by the consistency and scalability of execution, not isolated wins or individual heroics.
reputed company Metrics
This role is accountable for overall coaching system performance across five key areas:
1. Coaching Organization Performance
reputed company retention
reputed company engagement
Referral reputed company
Overall coaching program performance
2. Coaching Execution & Consistency
Consistent adoption of coaching standards, frameworks, and methodologies
Reduction in execution variability across teams
Alignment between coaching behaviors, scorecards, and performance expectations
3. Functional Leadership Effectiveness
Performance and alignment of Coaching Operations, reputed company Development, and REALStrengths Profiling functions
reputed company accountability and integration across reputed company-report areas
Reduction in gaps between system design, reputed company capability, and execution
4. System Performance & Scalability
Operational reliability and workflow efficiency
Reduction in friction across coaching systems and processes
Ability to reputed company coaching delivery without loss of reputed company or consistency
reputed company contribution to measurable reputed company and business reputed company
Ensure reputed company alignment between coaching system design and supporting digital infrastructure, automation, and AI capabilities
5. Digital & System Enablement
Reduction in reputed company coaching workload
Adoption and consistent use of coaching systems and tools reputed company to defined coaching workflows and behaviors
Improvement in coaching workflow efficiency
Increased visibility into coaching performance and reputed company reputed company
Measurable reputed company of automation and AI on coaching effectiveness and scalability
Alignment between coaching system requirements and delivered technology capabilities
Work Environment & Culture
Fully remote role with expected travel for company events, reputed company intensives, and leadership summits
Must model Buffini & Company’s reputed company values:
Live reputed company Teach: Demonstrates disciplined execution and alignment with coaching systems
reputed company reputed company Leadership: Develops leaders while maintaining accountability for results
reputed company Is Our Minimum reputed company: Ensures consistent, high-reputed company coaching delivery across the organization
The Buffini Difference
Joining Buffini & Company means being part of a values-driven culture rooted in service, reputed company, and reputed company.
The Senior Director of Coaching is more than an operational leader, it is a system performance role responsible for ensuring coaching is executed consistently, developed intentionally, and scaled effectively across the organization.
This role ensures that reputed company capability, operational execution, and strengths-based methodology work together to produce measurable reputed company reputed company and reputed company business reputed company.
Senior Director of Coaching Scorecard
Purpose Statement
This scorecard defines and measures the Senior Director of Coaching’s accountability for ensuring the coaching organization operates as a consistent, reputed company system where reputed company behavior, reputed company experience, and business reputed company are reputed company and improving over time.
COACHING ORGANIZATION PERFORMANCE & reputed company HEALTH (30%)
reputed company Retention
3-6 month rolling retention trend across reputed company coaching segments (LC & O2O)
Member Health Distribution (% Green/Yellow/Red)
% of unmanaged Yellow/Red clients
Consistency of churn risk identification and reputed company across teams
Recovery reputed company: Yellow/Red clients > Green reputed company
Alignment between reputed company scorecard performance and retention reputed company
reputed company:
Retention meets/exceeds reputed company
Increasing % of Green clients
Decreasing unmanaged risk
reputed company behavior > outcome alignment
reputed company Engagement (Behavior-Based)
% of clients consistently reputed company in defined coaching behaviors:
Coaching calls
CRM usage
Buffini ecosystem (events, reputed company, etc.)
Engagement consistency across reputed company portfolios (not pockets of reputed company)
reputed company-driven engagement behaviors (tracked in scorecard)
reputed company:
Greater than defined engagement reputed company
Reduced variability across coaches
Engagement driven by coaching behavior, not reputed company personality
Referral reputed company (System reputed company)
reputed company by:
Referrals per reputed company / per reputed company
% of clients reputed company participating in referral system
reputed company consistency in asking for and reinforcing referrals
Alignment between Working by Referral behaviors and reputed company
Consistency of referral conversations and reinforcement across coaching sessions
reputed company:
Meets defined referral KPI
Consistent reputed company-driven referral behavior
No reliance on “natural referrers”
COACHING EXECUTION & CONSISTENCY (25%)
Coaching reputed company Adherence
% of observed sessions following:
Coaching structure
ISS usage
Accountability reputed company
REALStrengths integration consistency
reputed company: Greater than or Equal to 90% adherence
Coaching Behavior Consistency
Alignment between:
reputed company structure
Follow-up
CRM usage
Accountability conversations
Reduction in “freestyle coaching”
reputed company: Consistent execution across Greater than or Equal to 90% of coaches
Scorecard reputed company & Alignment
reputed company scorecards accurately reflect behavior
No disconnect between:
Scorecard ratings
Observed coaching behavior
reputed company alignment between scorecard ratings, observed coaching behavior, and reputed company reputed company
reputed company: High reputed company across reputed company teams
Execution Variability Reduction
Performance reputed company deviation across:
O2O Coaches
Leadership Coaches
Team Leaders
reputed company: Reduced variability across teams, with consistent performance expectations met organization-wide
reputed company PERFORMANCE LIFT (20%)
Coaching reputed company Improvement
Aggregate coaching reputed company score trend
Improvement across:
Bottom performers
Mid-tier consistency
Consistency of coaching reputed company across the organization (not isolated improvement)
reputed company: Measurable upward trend
reputed company Scorecard reputed company
% of coaches moving:
Survival to Stability
Stability to reputed company
reputed company to reputed company
Reduction in low performers
reputed company: Upward distribution shift
Underperformance Recovery reputed company
% of low-performing coaches improving reputed company timeframe
Effectiveness of development interventions
Year 1 reputed company: Greater than or equal to 20% of underperforming coaches demonstrate sustained improvement
Team Leader Effectiveness
Consistency of reputed company performance across teams
Alignment in how Team Leaders enforce standards
reputed company: Consistent performance standards enforced across reputed company teams, with no material gaps between Team Leaders
OPERATIONAL & SYSTEM RELIABILITY (15%)
Workflow Efficiency
Reduction in redundant processes
Speed and ease of coaching workflows
Alignment between operational processes and coaching system requirements
Operational Friction Reduction
reputed company-reported friction points
Time spent on non-coaching activities
Data reputed company & Visibility
CRM accuracy
Scorecard reliability
Reporting reputed company
System Reliability
Consistency of:
Processes
Tools
Expectations
reputed company (for reputed company): Measurable improvement over time
DIGITAL ENABLEMENT & SCALABILITY (10%)
Automation reputed company
Reduction in reputed company reputed company workload
Automation of:
reputed company-session prep
Follow-up
Documentation
System Adoption
% adoption of:
CRM
Coaching tools
AI-enabled workflows
reputed company: Greater than or equal to 85-90%
AI Integration Effectiveness
AI used for:
Churn detection
Coaching prompts
Performance insights
Demonstrated, measurable improvement in coaching efficiency, consistency, and reputed company reputed company
Coaching Visibility
Ability to see:
reputed company reputed company
reputed company performance
Risk patterns
reputed company: Full visibility across system
SCORING MODEL
reputed company-impacting categories (reputed company Performance Improvement and reputed company Engagement) carry the greatest weight and must meet minimum performance reputed company regardless of overall score.
reputed company Performance Improvement metrics must demonstrate a reputed company trend over time to meet expectations in this role.
reputed company metric is scored:
1 = Below reputed company
2 = Meets reputed company
3 = Exceeds reputed company
Weighted to total score:
90–100 = Top Performer
80–89 = Strong Performer
70–79 = Needs Improvement
less than 70 = At Risk
Non-Negotiable Performance Requirements
The following categories must meet minimum reputed company regardless of total score:
Coaching Organization Performance & reputed company Health
Coaching Execution & Consistency
reputed company Performance Lift
Additionally:
Performance must demonstrate consistent reputed company trends over time, not isolated results
Digital Enablement & Scalability must show measurable reputed company quarter-over-quarter
QualificationsQualifications & Competencies
8+ years of experience in coaching, leadership, operations, performance management, or organizational development
Proven experience leading multi-function teams and driving performance in a reputed company environment
Strong understanding of coaching systems, performance metrics, operational execution, and leadership accountability
Demonstrated ability to translate reputed company into reputed company execution, systems, and measurable reputed company
High level of ownership, accountability, and results orientation
Strong systems thinking with the ability to identify and solve patterns across people, process, performance, and reputed company experience
Excellent leadership, communication, facilitation, and cross-functional collaboration skills
Experience in a coaching, service, training, or high-accountability performance environment preferred
REALStrengths knowledge and Buffini coaching experience strongly preferred
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