Content Marketing Writer

Company Overview: At Panopto, we are the most customer-centric learning technology company in the world. As the leader in visual and audio-based learning , we empower organizations to share knowledge effortlessly in a capture and post-capture world. We don’t just build software; we obsess over our users’ goals to deliver solutions that truly matter. Our mission is simple: to attract the brightest talent, people like you, to Elevate the Craft and do the most impactful work of your career. To enhance our team, we are seeking an experienced Content Marketing Writer to drive high-impact, conversion-focused content across web, campaigns, and customer storytelling. Position Summary: In this role, you will have the opportunity to do the most impactful work of your career, elevating your craft while contributing to a team that values lifelong learning. We are seeking a Content Marketing Writer to own the Panopto story across our digital ecosystem. This is not a traditional "writing" role; it is a strategic position sitting at the intersection of Product Marketing, Demand Generation, and Brand. Your goal is to translate complex product insights into clear, benefit-driven narratives that drive engagement, conversion, and pipeline. While your work will span across various enterprise use cases, you will be deeply anchored in our primary mission: transforming Higher Education through video technology. You'll also have opportunities to contribute to other initiatives that directly advance our core values and support you in elevating your craft. How You’ll Contribute: Elevate the Digital Experience * Refine the Core Narrative: Write and optimize website copy and landing pages that turn visitors into advocates. Bridge Messaging & Action: Partner with Product Marketing to turn complex ICP insights into high-performing content across all channels. Continuous Evolution: Use performance data and user behavior to iterate on content, ensuring it always hits the mark. Champion the Voice of the Customer * Storytelling with Impact: Own the end-to-end development of customer case studies, conducting interviews that uncover real business outcomes and differentiation. Enable Sales: Translate customer success into assets that empower our sales teams and fuel our marketing campaigns. Drive Thought Leadership & Performance * Lead the Industry Conversation: Own the Panopto blog and ebooks, focusing on Higher Ed trends to build long-term credibility. Search & AI Optimization: Collaborate with our performance agency to ensure content is intent-driven, ranking high in both traditional search and AI-generated results. Develop compelling content: for Campaigns, Social media, Email, and nurture programs, including supporting campaign narratives and “takeover” motions. Ensure content is ICP-relevant, On-message, and designed to drive engagement and conversion. How We Thrive: You’ll join a team where we challenge ideas, not people—because the best outcomes come from shared thinking and honest debate. We operate with clarity over complexity, holding ourselves accountable to impact, not just activity. On this team, content is not created in a vacuum. We work in tight partnership across Product Marketing, Demand Gen, and Brand—pressure-testing ideas, refining messaging, and aligning quickly around what will drive results. You’ll be part of regular working sessions where ideas are built together, not handed down. When something isn’t landing, we don’t let it linger—we dig in as a team. Whether it’s reworking a campaign narrative, tightening website copy, or iterating on performance data, you’ll have the support and partnership to solve problems quickly and effectively. Your voice will matter here. We expect you to bring perspective, challenge assumptions, and continuously raise the bar on how we show up in the market. In return, you’ll gain visibility into how content directly drives pipeline, product adoption, and company growth. The Foundation for Success: We focus on outcomes rather than checkboxes. You will thrive here if: You are a Master Storyteller: You are a strong writer and storyteller with a portfolio that proves you can handle everything from a concise headline to a deep-dive narrative, creating content that drives measurable outcomes. You translate complex product and market insights into clear, compelling narratives that resonate with our ICP and connect content to business outcomes. You Champion the Customer Voice: You are deeply curious about the customer and consistently reflect their voice in everything you create. You Value Collective Wisdom: You build trusted partnerships across Product Marketing (to translate messaging into content), Demand Generation (to support campaigns and conversion), and Brand/Digital (to ensure consistency and quality). You Act with Ownership: You proactively identify gaps in our story and propose ways to improve how we show up in the market. You are Data-Informed: You view performance metrics as a creativ Apply tot his job Apply To this Job