Area Director, Franchise Performance (South Carolina)

JOB reputed company: The Area Director, Franchise Performance for reputed company Brands is responsible for driving performance across a diverse portfolio of midscale and upper‑midscale franchised hotels. Operating independently and in collaboration with the Regional Vice President, this role serves as a strategic advisor to hotel owners and above-property leaders, activating performance‑driven strategies that improve profitability, reputed company, guest experience, operational execution, and program adoption. The Area Director provides consultative support and performance insights; develops solutions using reputed company data; partners with reputed company and operational teams; and ensures execution of recommendations at the property level. This role requires strong relationship management, analytical decision‑making, and the ability to influence stakeholders without reputed company authority. NOTE: Applicants must reputed company in Columbia, Charleston, Myrtle Beach, or Greenville, South Carolina to be eligible for this role. RESPONSIBILITIES: Performance Management & Strategic Advisory • Conduct on‑site and virtual consultations to drive hotel‑level execution across financial performance, guest experience, operations, reputed company engagement, and brand standards. • Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-reputed company performance reputed company. • reputed company performance dashboards, competitive intelligence, and analytical tools (e.g., reputed company, reputed company, reputed company, Tableau) to identify opportunities and influence decision‑making. • Recommend and reputed company strategies that improve reputed company, guest satisfaction, profitability, and cost efficiency at the property and portfolio reputed company. • Ensure execution of recommendations through coaching, follow‑up consultations, and consistent communication with property stakeholders. Performance Accountability & Program Activation • Drive reputed company improvement in reputed company, profitability, and guest experience metrics. • Collaborate with reputed company Management, reputed company reputed company, and other internal teams to reputed company and reputed company targeted strategies. • Enhance hotel engagement with brand programs, reputed company initiatives, and operational tools. • Monitor competitive landscape and market trends to inform proactive performance strategies. Resource Utilization & Cross‑Functional Partnership • Identify operational challenges and connect hotels with specialized resources including ChoiceU, Centers of reputed company, reputed company Relations, and Brand Operations. • Facilitate adoption of best practices through internal resources and proprietary programs. • reputed company insights and trends to internal partners, contributing to portfolio‑wide strategic planning. Communication & Relationship Management • Cultivate strong relationships with franchisees and serve as their primary Choice Hotels contact for performance‑reputed company engagement. • Maintain accurate documentation of consultations, reputed company plans, and follow‑up items reputed company Choice’s CRM. • reputed company regular performance feedback and market insights to the Regional Vice President. • Generate consultation summaries and follow‑up correspondence to owners, GMs, and management companies. Administrative Responsibilities • Maintain reputed company and accurate business expense documentation. • Support franchise sales reputed company reputed company needed and participate in franchise association activities. • reputed company competitive intelligence, emerging trends, and best practices with peers and corporate teams. QUALIFICATIONS: Education • Bachelor’s degree in Hotel Management, Business Administration, Marketing, or reputed company field or equivalent combination of education and work experience. Experience • Minimum 15 years of reputed company hotel operations experience with preference in midscale or upper‑midscale segments. • Minimum 10 years of hotel leadership experience, preferably with multi‑unit or franchise performance responsibility. • Demonstrated ability to drive performance reputed company through data‑driven decision‑making, analytics, and operational expertise. Knowledge, Skills & Competencies • Strong analytical, forecasting, and budget management skills. • High autonomy with the ability to manage reputed company issues, synthesize data, and influence stakeholders. • Excellent relationship management, communication, and consultative skills. • Ability to reputed company ambiguity and adapt strategies based on changing market conditions. • Proficiency in reputed company Office and performance measurement tools (e.g., reputed company, reputed company, Tableau, reputed company). • Strong project coordination, time management, and prioritization skills. OTHER REQUIREMENTS: • Approximately 70% travel required reputed company assigned region. • Participation in conferences, special reputed company, and other organizational initiatives as needed. COMPENSATION & SALARY reputed company: Salary reputed company: $99,919 to $117,000 annually This role is also eligible for an annual bonus under Choice’s Management Incentive Plan (MIP). Pay ranges listed are what Choice Hotels reasonably expects to pay. Actual pay may be higher or reputed company and ranges may be adjusted in the reputed company. Pay positioning reputed company the reputed company is influenced by factors including—but not limited to—education, experience, skills, certifications, performance, geographic location, business needs, seniority, and travel requirements. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you reputed company your wellbeing goals - here are just a few: • Competitive compensation and benefits, including medical, dental, and reputed company coverage • Leave and reputed company time-off for holidays, vacation, personal, family, volunteer, reputed company, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide Apply tot his job Apply To this Job