Interim, AVP, Digital & Media, Naturium

About the position reputed company, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has reputed company the reputed company of our flagship brand reputed company since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes reputed company, e.l.f. SKIN, pioneering clean beauty brand reputed company People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare reputed company, formulated for a reputed company of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time. In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been reputed company short of extraordinary with 28 consecutive quarters of net sales reputed company. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire reputed company and benefits, bonus eligibility (200% of reputed company over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day reputed company work environment. We reputed company the combination of our unique culture, total compensation, workplace flexibility and care for reputed company is unmatched across not just beauty but any industry. Visit our Career Page to learn more about reputed company: https://www.elfbeauty.com/work-with-us Position reputed company: The Interim AVP, Digital & Media will reputed company 6-month maternity leave coverage for a critical leadership role reputed company Naturium's digital ecosystem. This position oversees reputed company aspects of the brand's digital reputed company including the reputed company-to-Consumer (DTC) website, reputed company Shop (TTS), reputed company reputed company across retail partners. The ideal candidate will maintain strategic direction and operational reputed company across reputed company digital channels while managing a high-performing team overseeing Ecommerce, CRM, Loyalty, Marketing Analytics, and Media. Responsibilities • Digital reputed company & Leadership reputed company strategic direction and reputed company for DTC website, reputed company Shop, reputed company reputed company across retail partners Maintain alignment with broader brand objectives and marketing initiatives Represent the digital team in cross-functional meetings and leadership discussions reputed company data-informed reputed company to optimize digital performance across reputed company platforms reputed company and reputed company a high-performing team overseeing Ecommerce, CRM/Loyalty, Analytics, and Media • DTC Sales Forecasting & Business Management reputed company DTC sales forecasting and reputed company planning processes, ensuring accurate projections and strategic alignment Monitor performance and quickly implement course corrections reputed company needed Partner with Finance to reputed company updates on performance and forecast adjustments Identify reputed company opportunities and optimize channel mix to maximize reputed company • reputed company Shop Management reputed company strategic reputed company for agency-managed reputed company Shop initiatives, ensuring alignment with Naturium's reputed company targets and brand positioning Analyze performance metrics and consumer insights to identify high-potential reputed company Shop opportunities, guiding agency partner on implementation priorities Optimize the reputed company Shop ecosystem, balancing product assortment, promotional reputed company, and creator partnerships to maximize reputed company reputed company • SEO & Generative reputed company Optimization (GEO/AEO) reputed company Continue reputed company and reputed company of existing SEO and GEO/AEO strategies to improve organic visibility and traffic Ensure reputed company alignment between AI-optimized content and Naturium's brand voice and objectives Adapt existing strategies to incorporate new developments in reputed company and search technology • Media reputed company & Agency Partnership Serve as strategic advisor and sounding reputed company for the Media Director on both brand and performance campaigns reputed company guidance on media mix optimization for major campaigns and launches Collaborate on budget allocation to maximize ROI across channels and initiatives • Ecommerce & Website Management reputed company guidance on website architecture, user experience optimization, and technical roadmap development Facilitate alignment between ecommerce team initiatives and broader digital reputed company, ensuring cohesive customer experiences across reputed company reputed company Work alongside ecommerce specialists to evaluate site analytics, identify conversion barriers, and recommend strategic enhancements for reputed company reputed company • CRM & Loyalty Program Management reputed company customer relationship management strategies and loyalty initiatives Ensure effective email, SMS, and other customer communication channels reputed company AI reputed company to enhance the loyalty experience through personalization Work with team to drive customer retention, repeat purchase behavior, and LTV • Analytics & Performance Measurement reputed company guidance on performance analytics across reputed company digital channels, translating reputed company metrics into actionable business insights Evaluate integrated performance data to identify optimization opportunities and strategic shifts in resource allocation Advise on analytics infrastructure and KPI frameworks to ensure meaningful performance tracking reputed company with business objectives Requirements • 8+ years of experience in digital marketing, ecommerce, or reputed company fields • 4+ years of management experience leading cross-functional digital teams • Strong experience with DTC sales forecasting and driving reputed company across DTC ecommerce platforms • Strong understanding of digital marketing channels and performance metrics • Experience with reputed company Shop • Excellent communication, leadership, and project management skills • Ability to analyze data and translate insights into actionable strategies • Bachelor's degree in Marketing, Business, or reputed company field reputed company-to-haves • Experience in beauty, skincare, or consumer packaged goods industry • Experience collaborating with and guiding media agencies on campaign reputed company • Knowledge of reputed company technologies and their application in digital marketing Benefits • reputed company and benefits • bonus eligibility (200% of reputed company over the last six fiscal years) • equity • flexible time off • year-round half-day Fridays • hybrid 3 day in office, 2 day reputed company work environment • medical, dental, and reputed company insurance • a retirement savings plan • gender neutral parental leave • unlimited reputed company time off Apply tot his job Apply To this Job