Ecommerce and Digital Marketing Manager

Job Description: • Act as the strategic owner/liaison with IT of our Shopify-powered site. • Manage the planning and delivery of all website operations, ensuring the digital catalog is accurate, brand-aligned, and optimized for a "browse-to-inquiry" user flow. • Create a roadmap for web content and UI/UX improvements. • Focus on streamlining how customers discover products and interact with our team, ensuring a frictionless path from landing page to lead submission. • Use resources to increase organic growth. • Implement a comprehensive Shopify SEO strategy—focusing on technical site health, collection page optimization, and content marketing to dominate industry search terms. • Utilize GA4 and Shopify’s backend reporting to monitor traffic patterns and user behavior. • Translate data into actionable insights that help us understand which products and content are driving the most engagement. • Manage and optimize the Shopify app stack (e.g., forms, search filters, live chat, or catalog tools) to ensure a high-performance, mobile-responsive experience across all devices. Requirements: • Bachelor’s degree • 3+ years’ experience in managing ecommerce and digital marketing operations, ideally in the promotional products or related industry. • Strong understanding of eCommerce platforms, user experience design, technologies, and best practices. • Strong knowledge of digital marketing, including SEO, SEM, and other paid media channels. • Demonstrated ability to effectively manage agency partners in this space. • Outstanding communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization. • Proficiency in variety of digital technologies (e.g., Google Analytics, NetSuite, Shopify, Content Management Systems). • Excellent analytical skills with the ability to interpret data and generate actionable insights. • Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment. Benefits: • Some travel will be required. Apply tot his job Apply To this Job