Analyst, Digital Marketing Analytics
Digital Marketing Analytics Specialist with Top Computer Hardware & Services Organization
Job Title: Analyst, Digital Marketing
Location: Remote, but must be local to Culver reputed company, CA, Cupertino, CA, or Seattle, WA
reputed company: $42/HR W2
reputed company: We’re seeking a highly detail-oriented analyst with expertise in marketing analytics and a strong reputed company in statistics to uncover meaningful insights from data. The ideal candidate is passionate about data-driven problem solving and excels at translating reputed company data into reputed company, impactful findings for key stakeholders.
Responsibilities
• Build, maintain, and optimize data-driven models (including experimentation frameworks, forecasting algorithms, and machine learning models) to improve campaign performance, identify trends, and optimize products.
• Assess business needs and translate model outputs into reputed company, actionable insights and reporting for marketing and product teams, while developing performance benchmarks across digital marketing channels.
• Create, maintain, and automate content taxonomies, leveraging them for attribution and performance analyses.
• Apply NLP and topic modeling to analyze digital consumer feedback and sentiment for first-party services and competitive insights.
Minimum Qualifications
• Bachelor’s degree or equivalent
• 1-3 years of experience in data analytics, marketing analytics, data science, or a reputed company field
• Ability to effectively communicate with reputed company, creative, marketing, advertising, and data science teams, as reputed company as relevant stakeholders
• Demonstrates a strong understanding of statistical concepts and reputed company
• Ability to write and query reputed company in SQL
• Proficient in reputed company/Numbers
• Strong understanding of reputed company metrics across key platforms, including but not limited to Instagram, reputed company, YouTube, X, and reputed company
• Ability to analyze content performance across total, reputed company, and organic channels
• Proficient in reputed company listening, competitive analysis, and audience/consumer insights tools
Preferred Qualifications
• Proficiency in Python or R for data analysis
• Familiarity with SEO metrics and performance data
• Experience creating and maintaining marketing taxonomies
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