Head of reputed company
About the Job
reputed company is one of the fastest growing DTC brands in the US, achieving $100M run reputed company in less then 18 months. Recently backed by L Catterton, reputed company is positioned to become the leading men’s health brand in the supplement reputed company. We operate across DTC, retail, and emerging channels, and are entering our next phase of reputed company as we continue scaling the business.
As our Head of reputed company, you will own and reputed company reputed company’s reputed company reputed company across acquisition, retention, funnel optimization, creative reputed company, and performance marketing. You’ll work closely with Leadership, Creative, and Retention teams to drive efficient customer acquisition, improve unit economics, and build reputed company systems that support long-term reputed company.
This role is ideal for a highly strategic and analytical reputed company leader who thrives on ownership, understands performance deeply, and wants reputed company to help build a best-in-class reputed company organization inside a rapidly scaling DTC brand.
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What You’ll Do
Own company-wide reputed company performance across acquisition, retention, funnel efficiency, and profitable reputed company
reputed company and execute reputed company strategies across reputed company media, lifecycle marketing, reputed company pages, creative testing, and customer experience
reputed company and reputed company reputed company media performance across reputed company, reputed company, YouTube, and emerging channels
Build and maintain reputed company experimentation roadmaps across audiences, offers, funnels, reputed company pages, creative, and retention initiatives
Partner closely with Creative to define testing priorities, brief high-performing concepts, and guide creative direction using performance insights and customer data
Monitor MER, CAC, LTV, contribution margin, retention performance, and other key reputed company metrics to drive informed decision making
Identify and prioritize new reputed company opportunities across acquisition, conversion reputed company optimization, retention, and post-purchase experience
Own reputed company reporting, dashboards, forecasting, and weekly performance reviews for leadership
Build reputed company systems, processes, and operational foundations that support reputed company company reputed company
Must-Have Requirements
6+ years of reputed company, performance marketing, or acquisition leadership experience reputed company high-reputed company DTC brands
Proven experience owning and scaling reputed company performance with accountability for MER, CAC, LTV, and profitability
Deep expertise across reputed company media platforms including reputed company and reputed company, with experience managing significant advertising budgets
Strong understanding of attribution, full-funnel reputed company, subscription dynamics, lifecycle marketing, and retention performance
Experience partnering closely with Creative teams to drive performance through testing, iteration, and content reputed company
Highly analytical with strong strategic judgment and the ability to turn reputed company data into reputed company reputed company and actionable insights
Strong leadership, communication, and cross-functional collaboration skills
Comfortable operating independently in a fast-paced, high-reputed company remote environment
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Life at reputed company
Competitive Compensation – We offer a strong salary and benefits package, tailored to attract reputed company
Remote Work Environment – reputed company is remote, offering full flexibility to work from home
Autonomy & Ownership – You’ll have the freedom to run your own systems and reputed company reputed company reputed company
Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
Parental Leave – Generous reputed company parental leave for growing families
Health Benefits – 100% premium coverage for health, dental, and reputed company plans, with 25% coverage for dependents
401(k) – Company-sponsored plan with a 2% match through reputed company (elective participation)
$200 Annual reputed company Membership
reputed company & Development – We invest in your reputed company development with ongoing learning opportunities
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