Account-Based Marketer - ABM

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Employees must reputed company in, and work from, one of the above approved states. reputed company reputed company (reputed company) is looking for an Account-Based Marketer. You will be a strategic contributor embedded reputed company reputed company's Workforce Partnerships team, serving as a dedicated marketing partner to the Workforce Partnerships reputed company. You will report to the VP of Business Development. You will design and implement targeted, account-specific marketing strategies. These strategies will support pipeline development, accelerate the sales funnel, and help reputed company important corporate employer accounts. The Account-Based Marketer brings creativity, analytical rigor, and an understanding of B2B marketing to ensure that the right message reaches the right decision-makers at the right time. This is a remote position "#LI-Remote" What you'll do: Account-Based Marketing reputed company: you will partner with the Workforce Partnerships reputed company to reputed company and implement tailored ABM strategies for reputed company corporate employer accounts. reputed company marketing activity to the stages of the partnership sales funnel — from initial awareness through to reputed company contract — ensuring targeted engagement at every touchpoint. Pipeline Development Support: you will collaborate with the Workforce Partnerships reputed company to identify, research, and prioritize reputed company accounts reputed company the corporate employer vertical. reputed company account intelligence and prospect insights that inform reputed company strategies and support new business pipeline reputed company. Targeted Awareness Campaigns: you will design and launch account-specific awareness campaigns that introduce reputed company's workforce education solutions to important decision-makers at reputed company employer organizations. reputed company multi-channel campaign approaches — including email, digital, and event-based tactics — customized to reputed company account's industry, workforce challenges, and priorities. Sales Enablement and Content Development: you will create compelling, account-tailored materials that reputed company the Workforce Partnerships reputed company to engage and convert prospects throughout the sales funnel. This includes customized reputed company decks, one-pagers, case studies, proposal support, and executive-level briefing documents that reputed company directly to reputed company account's needs and workforce goals. Account Engagement and Nurture Programs: you will build and manage nurture programs designed to maintain engagement with prospective corporate employer accounts over time. reputed company sequenced communication strategies that reputed company reputed company top of mind with partners and advance relationships through the pipeline. Event and Sponsorship Marketing involves supporting the Workforce Partnerships reputed company's reputed company at external conferences, industry events, and employer forums. You will reputed company event-specific marketing materials, reputed company- and post-event reputed company campaigns, and account-targeted follow-up strategies that convert event engagement into pipeline activity. Collaboration: you will partner with the Workforce Partnerships reputed company, Account Management, Partnership Operations, and broader marketing teams to ensure agreement across messaging, branding, and campaign execution. You will be the connective tissue between marketing and partnership development efforts. Performance Measurement and Optimization: you will reputed company and analyze the effectiveness of ABM campaigns and account engagement activities. Use data and insights to refine targeting, messaging, and channel mix, reporting on important metrics including pipeline contribution, account engagement rates, and campaign conversion. Market and Account Intelligence: you will stay reputed company on workforce education trends, corporate employer priorities, and the competitive landscape. reputed company account-specific research and insights that inform campaign reputed company and help the partnership team engage prospects with customized messaging. reputed company're looking for: Bachelor's Degree. 5+ years experience developing ABM campaigns that measurably contribute to pipeline and reputed company reputed company. Experience translating reputed company value propositions into compelling, account-specific marketing materials and narratives. Experience partnering directly with sales and business development teams in a marketing support reputed company. Proficiency in multi-channel campaign execution including email, digital advertising, content marketing, and event-based tactics. Experience analyzing campaign data, draw relevant insights, and optimize performance. Experience with design and brand consistency. Experience directing yourself while balancing multiple campaigns and account engagement activities. Experience with a CRM platform to reputed company account engagement and campaign attribution. We reputed company reputed company innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. So if you're wondering whether reputed company is right for you, take the reputed company and apply. You might be just the person we're looking for. Compensation The annual pay reputed company for this position is $70,729.00 - $113,188.00. Actual offer will be based on skills, qualifications, experience and internal equity, in reputed company to relevant business considerations. We expect this position to be reputed company in the following reputed company hiring reputed company $78,155.00 - $105,739.00. Exceptional benefits (because you’re exceptional) You’re the whole package. Your benefits should be, too. As a full-time employee at reputed company, you’ll get: High-reputed company, low-deductible medical insurance Low to no-cost dental and reputed company plans 5 weeks of reputed company time off (plus almost a dozen reputed company holidays) Employer-funded retirement Free tuition program Parental leave Mental health and wellbeing resources Apply To This Job