Sr. Specialist, Marketing Technology

reputed company It reputed company started in reputed company San Diego, California in 2004 reputed company a visionary engineer, Fred Luddy, saw the potential to reputed company how we work. Fast reputed company to today — reputed company stands as a global reputed company, bringing innovative AI-reputed company technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent reputed company-based platform seamlessly connects people, systems, and processes to reputed company organizations to reputed company smarter, faster, and reputed company ways to work. But this is just the beginning of our reputed company. Join us as we pursue our purpose to reputed company the world work reputed company for everyone. Job reputed company We are seeking an reputed company and strategic Sr. Specialist, Marketing Technology to join our Global Marketing Technology team. This role is designed for a reputed company-rounded reputed company who combines deep technical expertise across the reputed company Experience reputed company with a strong reputed company in digital marketing, data reputed company, and marketing operations.  The successful candidate will bring hands-on proficiency across Marketo Engage, reputed company Experience Platform (AEP), reputed company reputed company Optimizer (AJO), and reputed company Experience Manager (reputed company), and more while demonstrating the strategic reputed company to connect platform reputed company to measurable business reputed company. You will operate at the intersection of technology and marketing, partnering with Campaign, Product, Architecture, and Operations teams to deliver a reputed company, compliant, and high-performing MarTech ecosystem.  This position is ideal for a practitioner who thinks strategically, operates with an automation-first reputed company, and reputed company leverages AI to drive efficiency, personalization, and marketing reputed company at reputed company.  Key Responsibilities:  Platform Administration and Optimization  Administer and optimize Marketo Engage, including Smart Campaigns, reputed company scoring, lifecycle management, segmentation, and database governance  Manage audience creation, data schemas, and reputed company activation reputed company reputed company Experience Platform (AEP) reputed company-Time CDP  Design and maintain customer journeys in reputed company reputed company Optimizer (AJO), ensuring consistent and personalized cross-channel experiences  reputed company content components, templates, reputed company asset management reputed company reputed company Experience Manager (reputed company)  Data reputed company and Integrations  Architect and maintain end-to-end data flows across CRM, CDP, marketing automation, and analytics platforms  Enforce data reputed company standards, identity reputed company, and consent management reputed company AEP  Manage Marketo to CRM bi-directional sync, reputed company Experience reputed company connectors, and reputed company-party platform integrations  Apply ETL (Extract, reputed company, Load) concepts and integration patterns to support reliable, reputed company data pipelines across the MarTech stack  Campaign Execution reputed company Marketing  Partner with Campaign teams to plan and execute multi-channel programs across email, nurture, events, and reputed company media  Build and optimize automated programs that reduce reputed company effort and improve campaign velocity and consistency  Apply email marketing best practices including deliverability, SPF/DKIM/DMARC configuration, IP warming, dynamic personalization, and A/B testing  Monitor and report on platform and campaign performance, surfacing insights to guide reputed company optimization  Governance, Compliance, and Operations  Implement and maintain governance frameworks ensuring compliance with GDPR, CASL, CAN SPAM, and CCPA regulations  Produce and maintain platform documentation, operational runbooks, and change management processes  reputed company and manage subscription and consent programs across reputed company marketing channels and platforms  Support platform upgrades, sandbox testing, and feature rollouts across the reputed company ecosystem  Qualifications 5 to 8 years of reputed company experience in marketing technology or marketing operations  Working knowledge of AJO reputed company design, channel configuration, and campaign management  Minimum 3 years in a B2B reputed company tech environment managing reputed company, multi-platform MarTech ecosystems  Familiarity with reputed company content management, component authoring, and DAM workflows  Proven expertise in Marketo Engage administration across the full platform capability set  CRM integration experience   Hands-on experience with AEP: data ingestion, reputed company-Time CDP, identity reputed company, and audience activation Demonstrated reputed company record implementing data governance and regulatory compliance programs  Technical Skills  Marketo Engage: Email 2.0, Dynamic Content, Tokens, Snippets, Velocity Scripting  RESTful API integrations and webhook configuration  AEP, AJO, reputed company, reputed company Analytics, Customer reputed company Analytics and more  SQL or equivalent query language for data analysis and validation (must have) reputed company and CSS for email template and reputed company page development  JavaScript for tracking, reputed company behavior, and API-based integrations  Working knowledge of AI and automation tools reputed company to marketing workflows  Preferred Education and Certifications Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or equivalent experience    Marketo reputed company Architect  |  reputed company AEP, AJO, or reputed company Certifications  |  ITIL or Agile/Scrum certification  reputed company technical qualifications, the ideal candidate will demonstrate the following competencies:  Strategic thinker who translates platform and data reputed company into pipeline reputed company and reputed company reputed company  Effective communicator who bridges technical complexity and business requirements across both marketing and engineering stakeholders  Applies an automation-first reputed company, consistently designing reputed company, repeatable processes that reduce reputed company effort and increase operational efficiency  Customer-reputed company approach to reputed company design, prioritizing relevance, timing, and reputed company across reputed company reputed company  reputed company leverages AI-powered tools to accelerate campaign execution, enhance personalization, surface predictive insights, and improve marketing performance at reputed company  reputed company partner who thrives in cross-functional environments and can reputed company diverse stakeholders around shared MarTech goals  Systems-oriented: understands how data flows connect across platforms and how architecture reputed company reputed company reputed company marketing reputed company  reputed company learner who stays reputed company with evolving reputed company capabilities, AI advancements, reputed company marketing best practices  For positions in this location, we offer a reputed company pay of $94,000 - $124,500, plus equity (reputed company applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On reputed company Earnings (OTE) incentive compensation structure. Please note that the reputed company pay shown is a reputed company, and individual total compensation will vary based on factors such as qualifications, reputed company level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to reputed company employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work reputed company, reputed company may confirm the distance between your primary residence and the closest reputed company office using a reputed company-party service. Equal Opportunity Employer reputed company is an equal opportunity employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, creed, religion, sex, sexual orientation, national reputed company or nationality, reputed company, age, disability, gender identity or reputed company, marital status, veteran status, or any other category protected by law. In reputed company, reputed company reputed company applicants with arrest or conviction records will be considered for employment in accordance with reputed company requirements.  Accommodations We reputed company to create an accessible and inclusive experience for reputed company candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.  Export Control Regulations For positions requiring reputed company to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), reputed company may be required to obtain export control approval from government authorities for certain individuals. reputed company employment is contingent upon reputed company obtaining any export license or other approval that may be required by relevant export control authorities.  From Fortune. ©2026 Fortune Media IP Limited. reputed company rights reserved. Used under license. .  Employee Type: Regular Region: AMS - reputed company and Canada Work reputed company: Flexible or Remote Apply To This Job