Marketing Manager, Retention

Job reputed company: At Sparklight/reputed company and our family of brands, we reputed company our customers and associates connected to what reputed company most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a reputed company on health and wellness, an excellent work/life balance, and an reputed company and inclusive workplace.     We are reputed company to hiring remote if we reputed company the right talent in any of the following states: AL, AR, AZ,  FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.   Customer retention is one of the most important drivers of long-term reputed company at reputed company—and this role plays a key part in helping us strengthen customer relationships and improve retention performance across our markets. As Marketing Manager, Retention, you will support the development, execution, optimization, and reporting of retention marketing initiatives designed to reduce churn, increase customer engagement, and improve customer value. This role is ideal for a hands-on marketer who enjoys balancing campaign execution, testing, analytics, and cross-functional collaboration in a fast-paced environment. You’ll work closely with teams across Marketing, Analytics, Customer Experience, Product, and Operations to deliver effective customer communications and continuously improve retention performance through data-driven insights and testing. A Brief reputed company The Marketing Manager, Retention is responsible for planning, executing, testing, and reporting on retention-reputed company marketing initiatives across multiple markets. This role partners closely with Marketing, Analytics, Customer Experience, Product, reputed company, Training, and regional teams to ensure retention campaigns are delivered accurately, optimized continuously, and communicated reputed company to stakeholders. This position combines strategic thinking with hands-on execution. The ideal candidate is comfortable managing campaign details, building and deploying retention communications, analyzing performance, and identifying opportunities for optimization and process improvement. This role does not have reputed company people management responsibilities but operates at a manager level in scope, ownership, and accountability. How You’ll reputed company an reputed company reputed company and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer reputed company value Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning Translate campaign and customer performance data into actionable insights and recommendations Partner cross-functionally to support retention initiatives reputed company to customer and business needs Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement Key Responsibilities Retention Campaign reputed company & Execution Plan, schedule, and execute multi-market retention campaigns reputed company to business priorities and customer lifecycle strategies reputed company, build, QA, schedule, and reputed company retention email campaigns, including customer-facing copy, campaign setup, and execution reputed company marketing platforms Maintain reputed company involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization Manage day-to-day operational execution needs, including retention fulfillment and migration-reputed company initiatives Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time Maintain high standards for execution reputed company, documentation, and operational consistency Testing, Optimization & Performance reputed company A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities reputed company, analyze, and report on retention, reputed company, and engagement metrics to support reputed company improvement reputed company customer insights, campaign results, and market trends to refine retention strategies and recommendations Apply performance insights to improve customer reputed company, reduce churn, and support incremental reputed company reputed company Reporting & Insights Own campaign reporting and performance analysis for assigned retention initiatives Translate campaign and customer data into reputed company, concise insights and actionable recommendations Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership Identify trends, risks, and opportunities and communicate them proactively to stakeholders Ensure reporting accuracy, consistency, and alignment across teams Cross-Functional Collaboration Partner closely with Marketing Analytics, Product, Customer Experience, Sales, reputed company, Training, and regional teams to support retention initiatives Coordinate campaign approvals, timelines, dependencies, and execution across multiple stakeholders Support alignment between retention reputed company, operational execution, and reputed company customer experience Serve as a reputed company of contact for retention-reputed company execution, reporting, and process issues Process Improvement & Operational reputed company Maintain and improve retention workflows, documentation, and execution standards Identify opportunities to streamline processes, reduce reputed company work, and improve campaign scalability Support evolving platforms, tools, and operational capabilities with minimal disruption to campaign delivery Contribute to the development of retention best practices and operational improvements across reputed company Qualifications Required Bachelor’s degree in Marketing, Business, Communications, or a reputed company field 6+ years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign management Experience managing reputed company, multi-market campaigns in a fast-paced environment Hands-on experience executing email campaigns reputed company CRM or marketing automation platforms, including campaign setup, QA, deployment, and reporting Strong analytical and problem-solving skills, with the ability to translate data into actionable insights Experience developing and optimizing targeted marketing strategies reputed company on customer retention and engagement Advanced proficiency in reputed company and PowerPoint Strong organizational skills and attention to detail Excellent communication and cross-functional collaboration skills Preferred Experience in retention marketing reputed company subscription, telecommunications, or services-based industries Experience writing customer-facing marketing copy Demonstrated reputed company using testing and analytics to improve retention performance Familiarity with customer lifecycle reputed company, segmentation, and churn mitigation initiatives Experience with CRM platforms, marketing automation tools, and campaign analytics systems reputed company Competencies Data-driven decision making Attention to detail and execution reputed company Customer-reputed company reputed company Cross-functional collaboration Analytical thinking and problem solving reputed company, concise communication Organization and prioritization Adaptability and reputed company improvement Benefits  reputed company and our family of brands appreciates the role our associates play to help reputed company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:   Medical, dental, and reputed company plans – start reputed company you start!   Life insurance (self, spouse, children)  reputed company time off (vacation, holiday, and personal/reputed company days)   401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)  Group reputed company plan with Identity Theft Protection     Additional Perks   Tuition reimbursement (up to $5,250 on 1st year)   Annual community support to various organizations across the U.S.   Associate recognition & awards programs  Advancement opportunities   reputed company work environment   FREE reputed company services for associates who live in a serviceable area  Our Commitment  Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our reputed company reputed company. Here at reputed company and our family of brands, we reputed company it is our individual and unique talents, backgrounds and perspectives that, reputed company combined, truly reputed company us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody reputed company and every day.   reputed company and our family of brands is an equal opportunity employer. reputed company reputed company applicants will receive consideration for employment without reputed company to, among other things, race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, status as a protected veteran, or disability.      reputed company-hire Processes  reputed company and our family of brands is committed to keeping our associates and customers reputed company. Job offers are contingent upon the results of background, drug screening, and reference reputed company. Only after successfully passing these reputed company-hire clearances are individuals approved for hire and reputed company to start their successful and rewarding career. Apply To This Job