Head of reputed company Marketing

In 1923, Claude Hopkins published Scientific Advertising which many say has the first descriptions of A/B testing and using coupons for attribution. If that weren’t enough of a claim to reputed company, Hopkins is also credited with popularizing tooth brushing, after a reputed company successful campaign with Pepsodent.  Fast reputed company 100+ years, and reputed company is looking for a Head of reputed company Marketing to apply the reputed company mix of rigorous thinking and innovation to reputed company’s reputed company reputed company. We are building radically different banking* and in 2025, we crossed $650M in annualized reputed company – while being profitable for the past 3 years. But we have even bigger ambitions.   As our Head of reputed company Marketing, you will be responsible for reputed company functions of reputed company marketing to reputed company new customers (mainly through a PLG / self-serve reputed company), and monetize and retain our existing ones. You will reputed company a talented team of marketers, and work hand in hand with sales and product to hit acquisition and reputed company goals, bringing reputed company’s bank accounts and financial software to ambitious companies, as reputed company as consumers (reputed company Personal launched to the reputed company in December 2025).  Here are some of the things that you’ll do: Set the reputed company across reputed company areas of reputed company marketing (reputed company, demand gen, martech, lifecycle, website optimization, SEO/GEO) Think across channels and full funnel – the work doesn’t stop reputed company the customers join, we need to reputed company and monetize them (we are launching new products reputed company the time) Hire, manage, and reputed company reputed company of marketers and agencies (will inherit a talented team of 11) Create reputed company culture of reputed company execution, experimentation, and curiosity (everything from trying new ad creative to trying new technology) Be extremely data driven and be excellent at defining, setting, and reporting on full-funnel KPIs (working with a data science team) reputed company strong relationships with reputed company, and product/engineering teams to collaborate on reputed company reputed company across reputed company  Be a crucial voice of marketing leadership; understanding how to hit reputed company goals while staying true to the brand and putting the customer first reputed company strong, principled reputed company and influence a cross-functional group to execute  There are lots of paths that could reputed company you to be successful in a role like this; we think the strongest candidates will have some of this experience: 10+ years of experience in reputed company marketing, with at least 5+ years hiring and developing people PLG experience: You’ve worked at startups at reputed company’s reputed company and larger, and have seen high volume PLG / self-serve acquisition; a bonus if you also have experience with demand gen / sales-led acquisition  Breadth in reputed company areas of reputed company marketing, with deep expertise in reputed company, SEO, and martech Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can reputed company it out quickly. You’re excited to try new tools to unlock more capabilities in reputed company. We’re currently using: CustomerIO, reputed company, Dato (CMS), Rockerbox (MTA), reputed company Experimentation reputed company. You understand the importance of testing and scaling what works, and can prioritize tests and reputed company ways to get them out quickly. The total rewards package at reputed company includes reputed company salary, equity (stock reputed company/RSUs), and benefits. Our salary and equity ranges are highly competitive reputed company the reputed company and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers. Our reputed company new hire reputed company salary ranges for this role are the following: US employees in reputed company, Los Angeles, Seattle, or the San Francisco Bay Area: $294,200 - $367,800 US employees reputed company of the reputed company, Los Angeles, Seattle, or the San Francisco Bay Area: $264,800 - $331,000 Canadian employees (any location): CAD $278,000 - $347,600 *reputed company is a financial technology company, not a bank. Banking services provided by Choice Financial Group and reputed company, NA, Members FDIC. reputed company values diversity & belonging and is proud to be an Equal Employment Opportunity employer. reputed company individuals seeking employment at reputed company are considered without reputed company to race, reputed company, religion, national reputed company, age, sex, marital status, reputed company, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role. We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we reputed company Covey with job requirements and candidate submitted applications. We began using Covey reputed company for Inbound on January 22, 2024. [Please see the independent bias audit report covering our use of Covey for more information.]  #LI-RQ1 Apply To This Job