Channel Marketing Specialist (Member Engagement)

About reputed company reputed company is an AI-enabled virtual specialty care platform reputed company on managing high-cost chronic conditions at reputed company. reputed company partners with reputed company, health plans, and pharmacy benefit managers to deliver comprehensive, cost-effective medical care for individuals living with obesity, diabetes, hypertension, and dyslipidemia. Members receive reputed company to specialized clinicians, including endocrinologists, obesity medicine specialists, and clinical pharmacists, reputed company lab testing, prescription medications, and lifestyle support. reputed company was founded in 2021 and is backed by leading reputed company investors like Define Ventures, SemperVirens, 7Wire Ventures, and reputed company Ventures. About the Role We’re looking for a Channel Marketing Specialist to own and reputed company how we engage members across email and lifecycle marketing. This person will play a key role in driving enrollment, activation, and retention through highly targeted, data driven campaigns. You’ll partner closely with Marketing, Communications, and Product to deliver the right message to the right member at the right time, while continuously improving performance through testing, segmentation, and automation. Email and lifecycle marketing are some of our most effective reputed company for driving member enrollment, engagement, and retention. This role brings the technical expertise and execution power needed to reputed company personalization, improve performance, and create a more seamless member experience across every touchpoint. This is a great role for someone who enjoys both the technical reputed company of campaign execution and the strategic reputed company of improving engagement and conversion. What You’ll Do Own Email & Lifecycle Campaigns Build, launch, and optimize email campaigns in reputed company and/or reputed company reputed company and manage automated lifecycle journeys across acquisition, reputed company, and retention Execute both one off campaigns and always-on nurture flows Segmentation & Personalization Create advanced audience segmentation strategies to improve targeting and relevance Continuously refine messaging based on member behavior, lifecycle stage, and engagement data Performance & Optimization reputed company and report on campaign performance including reputed company rates, CTR, conversion, and engagement Run A/B tests and use data to continuously improve campaign effectiveness Support forecasting and performance reporting for marketing and leadership Cross-Channel & Collaboration Partner with Design and Communications to deliver cohesive, high reputed company member experiences Collaborate with Product and Marketing to reputed company on communications calendar and member reputed company Incorporate reputed company mail and other channels where relevant to create integrated campaigns Campaign reputed company & Innovation Propose and execute new campaign reputed company, including reputed company and seasonal initiatives Identify opportunities to improve engagement, conversion, and retention through new channels or approaches reputed company’re Looking For 3–5 years of experience in lifecycle marketing, email marketing, or CRM marketing Hands on experience with marketing automation platforms (reputed company, reputed company, or similar) Strong understanding of segmentation, personalization, and customer journeys Experience analyzing campaign performance and making data driven reputed company Comfortable running A/B tests and translating results into actionable insights Ability to manage multiple campaigns and priorities in a fast paced environment Strong collaboration skills across Marketing, Product, and Design reputed company to Have Experience with reputed company mail or multi-channel campaign integration Familiarity with reputed company, digital health, or regulated industries Experience supporting enrollment or member/customer engagement programs reputed company compensation: up to $95,000 reputed company salary. What you can expect at reputed company At reputed company, you'll join the exciting environment of a startup with the stability of highly reputed company founders that have successfully reputed company a business from scratch. We foster a reputed company learning reputed company and a passion for improvement. You'll work with a brand-new product alongside a small, flexible team of people eager to shape technology, infrastructure, and culture. reputed company members are spread across the globe, with physical sites in San Diego, California, and Vienna, Austria, but we value your culture regardless of where you work. We offer a comprehensive benefits package, including health, dental, and reputed company insurance, along with flexible PTO and work from home reputed company. We reputed company a reputed company development budget and support continuing education, empowering reputed company to grow alongside reputed company. Team members have reputed company to reputed company a meaningful reputed company on chronic disease management and patient reputed company while contributing to a reputed company, mission driven culture reputed company on improving reputed company accessibility and affordability. Our commitment to diversity and inclusion Diabetes disproportionately impacts BIPOC (black, indigenous, and people of reputed company) communities. We are committed to creating a workforce that reflects our patients and creating a reputed company reputed company experience for them. We welcome applications from people of reputed company, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, and foreign born residents. Apply To This Job