Vice President of Marketing
Description
Gills Point S Tire & Auto operates 114 tire and auto service locations across the United States. As the largest member of the Point S Co-operative, Gills Point S must balance the strength of a broader independent tire and auto service network with the need to differentiate its own brand, stores, customer experience, and market position.
Gills Point S Tire & Auto is seeking a Vice President of Marketing to lead brand strategy, customer experience, digital growth, local market activation, and marketing operations across our multi-location business. This leader will partner closely with the CEO, store leaders, and cross-functional teams to build a modern, performance-driven marketing function that supports customer acquisition, brand consistency, store growth, and acquisition integration.
As a member of the Point S Co-operative, Gills Point S has access to shared marketing resources, national vendor programs, and network-level creative — but operates as an independent brand with its own P&L, growth strategy, and customer experience standards. This leader will need to know when to leverage co-op assets and when to build independently, and will be expected to represent Gills Point S interests within the broader network.
KEY RESPONSIBILITIES:
Lead the company’s marketing strategy, annual planning, and campaign calendar in alignment with business and store growth goals.
Own brand stewardship across all customer touchpoints, ensuring consistency in messaging, creative, offer presentation, and campaign execution.
Shape the end-to-end customer journey, from discovery and booking to purchase, service, and re-engagement.
Drive digital performance marketing across SEO, paid media, local search, website experience, email/CRM, reviews, and online scheduling to increase qualified traffic, bookings, calls, and store visits.
Build local store marketing programs that support promotions, grand openings, market launches, and field execution.
Build scalable marketing operations, including campaign workflows, creative production processes, timelines, approvals, reporting, and cross-functional accountability.
Lead and develop the marketing team while partnering with agencies, vendors, and internal stakeholders to deliver results.
Manage budgets and vendor relationships with a focus on efficiency, scalability, and measurable business impact.
Use data, market insights, and performance metrics to evaluate results and guide decisions.
Support marketing integration for acquisitions and new-store openings, including local transition plans, brand migration, and launch support.
Navigate the Point S Co-operative relationship — leveraging shared resources, programs, and vendor agreements where they add value while maintaining Gills Point S brand differentiation and market positioning.
Requirements
WHAT WE’RE LOOKING FOR:
8+ years of progressive marketing experience, with at least 3 in a senior marketing leadership role, ideally in multi-location retail, automotive, franchise, or consumer-facing businesses.
Experience leading teams and cross-functional marketing initiatives in a fast-paced environment.
Strong background in brand strategy, digital marketing, customer experience, and local activation.
Demonstrated ability to build scalable systems, workflows, and reporting structures.
Comfort working with executives, store teams, agencies, and vendors to move initiatives forward.
Strong analytical, organizational, and communication skills.
Bachelor’s degree preferred, or equivalent senior-level experience.
PREFERRED EXPERIENCE:
Multi-brand or multi-location retail marketing.
Performance marketing, SEO, paid social, local search, and CRM/email.
Marketing operations tools, project management systems, and digital asset management.
Experience supporting store-level execution, promotions, and acquisition integration.
WHY THIS ROLE MATTERS:
This role will shape how Gills Point S Tire & Auto grows brand awareness, improves customer experience, and drives store-level results across a distributed business. The right leader will bring both strategic vision and hands-on operating discipline to build marketing systems that scale.
WORK ENVIRONMENT & TRAVEL:
This role is remote with approximately 30% travel to store locations, regional markets, and company meetings. We're open to the right person regardless of geography.
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